Timothy Schneller, DBA profile photo

Timothy Schneller, DBA

Lecturer

  • Milwaukee WI UNITED STATES
  • Rader School of Business

Dr. Schneller explores how AI impacts trust, commitment and power in partnerships, strategic decisions & entrepreneurial ecosystems.

Education, Licensure and Certification

Doctor of Business Administration (DBA)

University of Maryland Global Campus

2025

Master of Business Administration (MBA)

Pennsylvania State University

2007

Master of Engineering, Systems Engineering

University of Virginia

1999

Biography

Dr. Tim Schneller brings over 30 years of experience in global channel strategy, partner ecosystem development, and industrial market growth. He earned his Doctor of Business Administration from the University of Maryland Global Campus, where his research explored how AI influences trust, commitment, and power in modern business partnerships. He also holds an MBA from Penn State and dual engineering degrees from the University of Virginia.

Schneller is the founder of CollabInspire, a research-driven advisory firm focused on partnership strategy, governance, and collaboration in complex ecosystems. He also serves as Visiting Faculty for the AI Startup Program at the Meltwater Entrepreneurial School of Technology (MEST) in Ghana, where he mentors early-stage founders on market definition, value creation, and go-to-market strategy.

At MSOE, Schneller will be teaching courses in strategy, marketing, entrepreneurship, and emerging technologies. His teaching approach bridges research and real-world applications, emphasizing how AI and digital systems are reshaping business models, decision-making, and collaborative innovation.

Previously, Schneller served as Senior Director of Channel Strategies at Regal Rexnord, where he led a distributor portfolio representing approximately $800M in revenue and aligned partner execution with business objectives. At Xylem, Honeywell, and General Electric, he held senior leadership roles driving global partner programs, leading digital transformation initiatives, and launching commercial functions within new and existing business units. At GE, he was a division leader within GE China during a major growth campaign and helped build a new digital business unit from the ground up. He has led strategic initiatives resulting in over $500M in new revenue, while also designing and delivering commercial training to more than 2,000 professionals globally.

A former U.S. Marine Corps Sergeant and Gulf War veteran, Schneller brings operational discipline and a commitment to service to both his professional and volunteer work, including mentorship roles with veterans’ organizations, Team Rubicon, and Habitat for Humanity.

Areas of Expertise

AI and Business Strategy
Business Partnerships
Entrepreneurial Thinking
Go-To-Market Strategy
Partnership Quality
Trust and Commitement in Organizations
Intrapreneurship
Marketing Channel Theory

Affiliations

  • Academy of Management (AOM), Member
  • American Marketing Association (AMA), Member
  • Tau Beta Pi (The Engineering Honor Society), Member
  • Veterans of Foreign Wars (VFW), Member

Social

Event and Speaking Appearances

When Enablement Becomes Disablement: AI’s Double-Edged Impact on Business Partnerships

Pan African AI Summit 2025  Accra, Ghana

2025-09-23

Teaching Areas

BUS 4340 – Cultivating Your Entrepreneurial Mindset (Scheduled for Fall 2026)

This undergraduate course introduces students to the entrepreneurial mindset and the creative problem-solving and critical thinking skills essential for innovation. Through active learning and real-world case studies, students explore how entrepreneurial thinking applies in both startups and organizational settings. The course emphasizes individual mindset development and prepares students to contribute to innovation-driven teams across a variety of career paths.

Research Interests

Governance and Ethical Implications of AI in Entrepreneurial Contexts

Exploring how algorithmic decision systems reshape governance, ethics, and accountability in startup and innovation-driven partnerships. This research examines transparency, decision rights, and power asymmetries introduced by AI-enabled tools, with particular attention to how emerging ventures navigate these dynamics while building trust and credibility with stakeholders.

Evidence-Based Strategy for AI-Driven Innovation

Developing evidence-based strategies to guide responsible AI adoption in entrepreneurial and growth-stage ventures. Using realist review methodology, this research identifies context-sensitive mechanisms that enable startups and business leaders to make informed decisions, align cross-functional teams, and scale trust-centered innovation through AI-enabled business models.

Partnership Quality in AI-Enabled Business Ecosystem

Investigating how artificial intelligence transforms the relational, operational, and strategic dimensions of modern business partnerships. This research focuses on trust, commitment, and power dynamics across a range of settings, from established enterprise ecosystems to early-stage entrepreneurial environments. Emphasis is placed on how AI impacts collaboration, alignment, and long-term value creation in digitally mediated relationships.

Selected Publications

Enhancing Partnership Quality: Unlocking AI’s Impact on B2B Relationships

ProQuest Dissertations & Theses

Timothy M. Schneller

2025-06-01

This dissertation explores how artificial intelligence transforms trust, commitment, and power dynamics in B2B partnerships. Using a realist review methodology, it identifies the conditions under which AI strengthens or weakens partnership quality, offering evidence-based insights for strategic alignment and governance in AI-enabled ecosystems.

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