Timothy Schneller, DBA
Lecturer
- Milwaukee WI UNITED STATES
- Rader School of Business
Dr. Schneller explores how AI impacts trust, commitment and power in partnerships, strategic decisions & entrepreneurial ecosystems.
Education, Licensure and Certification
Doctor of Business Administration (DBA)
University of Maryland Global Campus
2025
Master of Business Administration (MBA)
Pennsylvania State University
2007
Master of Engineering, Systems Engineering
University of Virginia
1999
Bachelor of Science, Mechanical Engineering
University of Virginia
1997
Biography
Schneller is the founder of CollabInspire, a research-driven advisory firm focused on partnership strategy, governance, and collaboration in complex ecosystems. He also serves as Visiting Faculty for the AI Startup Program at the Meltwater Entrepreneurial School of Technology (MEST) in Ghana, where he mentors early-stage founders on market definition, value creation, and go-to-market strategy.
At MSOE, Schneller will be teaching courses in strategy, marketing, entrepreneurship, and emerging technologies. His teaching approach bridges research and real-world applications, emphasizing how AI and digital systems are reshaping business models, decision-making, and collaborative innovation.
Previously, Schneller served as Senior Director of Channel Strategies at Regal Rexnord, where he led a distributor portfolio representing approximately $800M in revenue and aligned partner execution with business objectives. At Xylem, Honeywell, and General Electric, he held senior leadership roles driving global partner programs, leading digital transformation initiatives, and launching commercial functions within new and existing business units. At GE, he was a division leader within GE China during a major growth campaign and helped build a new digital business unit from the ground up. He has led strategic initiatives resulting in over $500M in new revenue, while also designing and delivering commercial training to more than 2,000 professionals globally.
A former U.S. Marine Corps Sergeant and Gulf War veteran, Schneller brings operational discipline and a commitment to service to both his professional and volunteer work, including mentorship roles with veterans’ organizations, Team Rubicon, and Habitat for Humanity.
Areas of Expertise
Affiliations
- Academy of Management (AOM), Member
- American Marketing Association (AMA), Member
- Tau Beta Pi (The Engineering Honor Society), Member
- Veterans of Foreign Wars (VFW), Member
Social
Event and Speaking Appearances
When Enablement Becomes Disablement: AI’s Double-Edged Impact on Business Partnerships
Pan African AI Summit 2025 Accra, Ghana
2025-09-23
Teaching Areas
BUS 4340 – Cultivating Your Entrepreneurial Mindset (Scheduled for Fall 2026)
This undergraduate course introduces students to the entrepreneurial mindset and the creative problem-solving and critical thinking skills essential for innovation. Through active learning and real-world case studies, students explore how entrepreneurial thinking applies in both startups and organizational settings. The course emphasizes individual mindset development and prepares students to contribute to innovation-driven teams across a variety of career paths.
Research Interests
Governance and Ethical Implications of AI in Entrepreneurial Contexts
Exploring how algorithmic decision systems reshape governance, ethics, and accountability in startup and innovation-driven partnerships. This research examines transparency, decision rights, and power asymmetries introduced by AI-enabled tools, with particular attention to how emerging ventures navigate these dynamics while building trust and credibility with stakeholders.
Evidence-Based Strategy for AI-Driven Innovation
Developing evidence-based strategies to guide responsible AI adoption in entrepreneurial and growth-stage ventures. Using realist review methodology, this research identifies context-sensitive mechanisms that enable startups and business leaders to make informed decisions, align cross-functional teams, and scale trust-centered innovation through AI-enabled business models.
Partnership Quality in AI-Enabled Business Ecosystem
Investigating how artificial intelligence transforms the relational, operational, and strategic dimensions of modern business partnerships. This research focuses on trust, commitment, and power dynamics across a range of settings, from established enterprise ecosystems to early-stage entrepreneurial environments. Emphasis is placed on how AI impacts collaboration, alignment, and long-term value creation in digitally mediated relationships.
Selected Publications
Enhancing Partnership Quality: Unlocking AI’s Impact on B2B Relationships
ProQuest Dissertations & ThesesTimothy M. Schneller
2025-06-01
This dissertation explores how artificial intelligence transforms trust, commitment, and power dynamics in B2B partnerships. Using a realist review methodology, it identifies the conditions under which AI strengthens or weakens partnership quality, offering evidence-based insights for strategic alignment and governance in AI-enabled ecosystems.
