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Expert Sources Survey

Exploring the challenges media face in sourcing a diverse range of experts.

The need to be relevant to audiences amidst the speed of today’s news cycle and newsroom cutbacks is placing unprecedented pressure on journalists in all areas of the media.  

Conducted by ExpertFile in conjunction with The Associated Press, the “Expert Sources Survey” reflects the opinions of over 750 Media Professionals (journalists, editors, producers and more) responsible for securing Expert Sources for interviews or comment.

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This research shines insights into:

  • The time and effort involved with securing an expert source.

  • The value and limitations of current tools and methods for discovering experts.

  • The demand and challenges of ensuring a diversity of voices .…and more.

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