Library Journal said Adrian Ott is, "revolutionizing marketing by adding the concept of time." She is the award-winning author of The 24-Hour Customer: New Rules for Winning in a Time-Starved, Always-Connected Economy (HarperBusiness) http://amzn.to/cJASOb which was named a Best Business Book 2010 by Library Journal and by Small Business Trends.
Adrian is also CEO of Exponential Edge Inc consulting (www.exponentialedge.com) and was named Silicon Valley Enterprising Woman of the Year 2011 by the National Association of Small Business Owners (NAWBO-SV). She is a regular contributor to Fast Company and has been featured on Bloomberg TV, Fox News, and Forbes for her work helping companies innovate breakthrough offerings.
She keynotes frequently at private client events (including Symantec, Cisco, HP, Intuit), major universities (Cal, Santa Clara University, U.C. Santa Cruz, Stanford and commencement speaker 2011 for Carnegie Mellon Silicon Valley), and industry groups such as TEDx.
Prior to founding Exponential Edge, she was an HP executive for 15 years who was recognized in an annual report for “infusing HP with new revenue streams, new technologies, and new business models.” She holds an MBA from Harvard Business School and a B.S. from U.C. Berkeley.
Industry Expertise (3)
Professional Training and Coaching
Areas of Expertise (3)
Customer Time and Attention
Honors and Awards (professional)
Called "...one of Silicon Valley's most respected (if not the most respected) strategist" by Consulting Magazine. Leaders Network by the Women in Consulting organization as a top Silicon Valley consulting firm. Honored in HP Annual Report for infusing HP with new revenue streams, new technologies and new business models. Duncan Citation for the highest G.P.A. in major at U.C. Berkeley.
University of California, Berkeley: Bachelors, Business - Marketing 1983
Harvard Business School: MBA, Business 1988
- Harvard Alumni Association
- Women In Consulting
- National Association of Women Business Owners
Lang Anh Pham, Senior Director of Strategic Marketing | Symantec Corporation
“Exponential Edge has provided excellent assistance with our market research and strategy projects. The results have provided us with clear direction which will significantly impact our strategy, programs and execution.”
David Vaporean, Managing Director, Communications Industry Alliances | Hewlett-Packard
“Exponential Edge provides a level of professionalism, integrity, and complete competency that is a standard by which to measure others. They approach our relationship from a long- term perspective which makes them stand out from other firms.“
Liz Davidoff, VP, Global Corporate Marketing | C-COR Corporation
“Exponential Edge provided excellent research and consulting services in support of our project and was flexible in meeting our evolving requirements… Exponential Edge’s expertise and analysis provided us with deep insight and recommendations which enabled us to make informed decisions.”
Jim Robbins, Executive Director | SBC
“Adrian’s strategic recommendations and advice have been much appreciated, and have had significant value-added impact. Her teamwork-oriented approach is effective to achieving the desired results.”
Bob Vander Woude, Former EVP, SDA Corporation and CEO | US Market Access Center
“Exponential Edge has provided services that have positively affected our relationships with prospective partners.”
Private, Senior Director of Marketing | Sun Microsystems
“The Global Mid-Market Study they developed was dog-eared; this was an invaluable resource to building our strategy and program. We should develop all new programs with this approach.”
Peggy Wargo, Former Director of Product Marketing | 2Roam Corporation
“The leadership at Exponential Edge is their edge… brilliant business savvy hit the bull’s-eye and got to the heart of the matter. This instinctive ability helped us to precisely identify key issues and to quickly resolve our business problems at hand.”
Dave Korf, Director, WW Alliances | Hewlett-Packard
“Exponential Edge does on-time, quality work. You guys are super!”
Sample Talks (5)
How To Use Customer Time as a Competitive Weapon
Time is today's turbulent markets? new competitive differentiator. From CEOs to soccer moms, time is the scarcest resource. Time's the most overlooked but biggest opportunity in the executive's toolbox when making decisions. Executives spend countless hours determining demographics, pricing, and product functionality yet devote scant attention to how time shapes customer decision-making. Time-Value Economics (Time-onomics) address the hidden but powerful forces that drive behavior in today's always-connected, information-overloaded economy. This session will provide insight regarding Time-onomic mindsets for today's customer realities with outcomes of tapping into new markets, converting products into customer habits, and developing advantageous tools for using time.
University Keynotes and Lectures
Commencement Keynote, Carnegie Mellon University Silicon Valley U.C. Berkeley Haas School of Business Harvard Business School Association - N. CA Strategy & Growth Roundtable Harvard Business School Alumni Association/ASP/ASAP Stanford University U.C. Santa Cruz Extension - Silicon Valley University of Ottawa, Executive MBA Program Silicon Valley American Marketing Association at U.C. Extension, Santa Clara
Industry Events and Conferences
TEDx Bay Area NAWBO National Conference - San Diego DemandCon - San Francisco Private Client C-Level Event - Atlanta Invent Your Future Conference - Santa Clara SugarCon Association of Strategic Planning Annual Conference, Dallas
Changing the Game: The Age of the Platform and The 24-Hour Customer (ASAP-SV & Cisco Thought Leader Series) Cisco TelePresence Book Launch Event – Multiple Cities (date tentative) EMC (tentative) Private Client Keynote (1500 employees) Client Event Keynote (private) SD Forum Marketing SIG at EMC Google (private presentation) Xerox Parc Auditorium: Venture Capital/Private Equity Roundtable
Radio, TV & Podcast Appearances
EGG Radio Interview Radio Interview with Jim Blasingame Podcast Interview with John Jantsch, Duct Tape Marketing Blog Small Business Advocate Radio Show with Jim Blasingame The Small Business Advocate Radio Show with Jim Blasingame Strategy-Driven Podcast Blog Business World Radio Show Build Your Business Radio Show American Marketing Association News Radio Interview Blog Business World Radio The Insana Quotient Radio Interview with CNBC Host Ron Insana Stu Taylor Radio Show Dresser
- Workshop Leader
- Author Appearance