Adrian Ott

CEO Exponential Edge

  • Palo Alto CA

Adrian Ott is an engaging speaker that revolutionizes marketing by adding the concept of time.

Contact

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Biography

Library Journal said Adrian Ott is, "revolutionizing marketing by adding the concept of time." She is the award-winning author of The 24-Hour Customer: New Rules for Winning in a Time-Starved, Always-Connected Economy (HarperBusiness) http://amzn.to/cJASOb which was named a Best Business Book 2010 by Library Journal and by Small Business Trends.

Adrian is also CEO of Exponential Edge Inc consulting (www.exponentialedge.com) and was named Silicon Valley Enterprising Woman of the Year 2011 by the National Association of Small Business Owners (NAWBO-SV). She is a regular contributor to Fast Company and has been featured on Bloomberg TV, Fox News, and Forbes for her work helping companies innovate breakthrough offerings.

She keynotes frequently at private client events (including Symantec, Cisco, HP, Intuit), major universities (Cal, Santa Clara University, U.C. Santa Cruz, Stanford and commencement speaker 2011 for Carnegie Mellon Silicon Valley), and industry groups such as TEDx.

Prior to founding Exponential Edge, she was an HP executive for 15 years who was recognized in an annual report for “infusing HP with new revenue streams, new technologies, and new business models.” She holds an MBA from Harvard Business School and a B.S. from U.C. Berkeley.

Industry Expertise

Professional Training and Coaching
Management Consulting
Advertising/Marketing

Areas of Expertise

Time-Value Innovation
Competitive Strategy
Customer Time and Attention

Accomplishments

Honors and Awards

Called "...one of Silicon Valley's most respected (if not the most respected) strategist" by Consulting Magazine.

Leaders Network by the Women in Consulting organization as a top Silicon Valley consulting firm.

Honored in HP Annual Report for infusing HP with new revenue streams, new technologies and new business models.

Duncan Citation for the highest G.P.A. in major at U.C. Berkeley.

Education

Harvard Business School

MBA

Business

1988

University of California, Berkeley

Bachelors

Business - Marketing

1983

Affiliations

  • Harvard Alumni Association
  • Women In Consulting
  • National Association of Women Business Owners

Testimonials

Senior Director of Strategic Marketing

Symantec Corporation

“Exponential Edge has provided excellent assistance with our market research and strategy projects. The results have provided us with clear direction which will significantly impact our strategy, programs and execution.”

Managing Director, Communications Industry Alliances

Hewlett-Packard

“Exponential Edge provides a level of professionalism, integrity, and complete competency that is a standard by which to measure others. They approach our relationship from a long- term perspective which makes them stand out from other firms.“

VP, Global Corporate Marketing

C-COR Corporation

“Exponential Edge provided excellent research and consulting services in support of our project and was flexible in meeting our evolving requirements… Exponential Edge’s expertise and analysis provided us with deep insight and recommendations which enabled us to make informed decisions.”

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Sample Talks

How To Use Customer Time as a Competitive Weapon

Time is today's turbulent markets? new competitive differentiator. From CEOs to soccer moms, time is the scarcest resource. Time's the most overlooked but biggest opportunity in the executive's toolbox when making decisions. Executives spend countless hours determining demographics, pricing, and product functionality yet devote scant attention to how time shapes customer decision-making. Time-Value Economics (Time-onomics) address the hidden but powerful forces that drive behavior in today's always-connected, information-overloaded economy. This session will provide insight regarding Time-onomic mindsets for today's customer realities with outcomes of tapping into new markets, converting products into customer habits, and developing advantageous tools for using time.

University Keynotes and Lectures

Commencement Keynote, Carnegie Mellon University Silicon Valley

U.C. Berkeley Haas School of Business

Harvard Business School Association - N. CA Strategy & Growth Roundtable

Harvard Business School Alumni Association/ASP/ASAP

Stanford University

U.C. Santa Cruz Extension - Silicon Valley

University of Ottawa, Executive MBA Program

Silicon Valley American Marketing Association at U.C. Extension, Santa Clara

Industry Events and Conferences

TEDx Bay Area

NAWBO National Conference - San Diego

DemandCon - San Francisco

Private Client C-Level Event - Atlanta

Invent Your Future Conference - Santa Clara

SugarCon

Association of Strategic Planning Annual Conference, Dallas

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Availability

  • Keynote
  • Panelist
  • Workshop Leader
  • Author Appearance

Fees

$1000 to $5000*Will consider certain engagements for no fee