Adrian Ott
CEO Exponential Edge
- Palo Alto CA
Adrian Ott is an engaging speaker that revolutionizes marketing by adding the concept of time.
Media
Social
Biography
Adrian is also CEO of Exponential Edge Inc consulting (www.exponentialedge.com) and was named Silicon Valley Enterprising Woman of the Year 2011 by the National Association of Small Business Owners (NAWBO-SV). She is a regular contributor to Fast Company and has been featured on Bloomberg TV, Fox News, and Forbes for her work helping companies innovate breakthrough offerings.
She keynotes frequently at private client events (including Symantec, Cisco, HP, Intuit), major universities (Cal, Santa Clara University, U.C. Santa Cruz, Stanford and commencement speaker 2011 for Carnegie Mellon Silicon Valley), and industry groups such as TEDx.
Prior to founding Exponential Edge, she was an HP executive for 15 years who was recognized in an annual report for “infusing HP with new revenue streams, new technologies, and new business models.” She holds an MBA from Harvard Business School and a B.S. from U.C. Berkeley.
Industry Expertise
Areas of Expertise
Accomplishments
Honors and Awards
Called "...one of Silicon Valley's most respected (if not the most respected) strategist" by Consulting Magazine.
Leaders Network by the Women in Consulting organization as a top Silicon Valley consulting firm.
Honored in HP Annual Report for infusing HP with new revenue streams, new technologies and new business models.
Duncan Citation for the highest G.P.A. in major at U.C. Berkeley.
Education
Harvard Business School
MBA
Business
1988
University of California, Berkeley
Bachelors
Business - Marketing
1983
Affiliations
- Harvard Alumni Association
- Women In Consulting
- National Association of Women Business Owners
Testimonials
Senior Director of Strategic Marketing
Symantec Corporation
“Exponential Edge has provided excellent assistance with our market research and strategy projects. The results have provided us with clear direction which will significantly impact our strategy, programs and execution.”
Managing Director, Communications Industry Alliances
Hewlett-Packard
“Exponential Edge provides a level of professionalism, integrity, and complete competency that is a standard by which to measure others. They approach our relationship from a long- term perspective which makes them stand out from other firms.“
VP, Global Corporate Marketing
C-COR Corporation
“Exponential Edge provided excellent research and consulting services in support of our project and was flexible in meeting our evolving requirements… Exponential Edge’s expertise and analysis provided us with deep insight and recommendations which enabled us to make informed decisions.”
Executive Director
SBC
“Adrian’s strategic recommendations and advice have been much appreciated, and have had significant value-added impact. Her teamwork-oriented approach is effective to achieving the desired results.”
Former EVP, SDA Corporation and CEO
US Market Access Center
“Exponential Edge has provided services that have positively affected our relationships with prospective partners.”
Senior Director of Marketing
Sun Microsystems
“The Global Mid-Market Study they developed was dog-eared; this was an invaluable resource to building our strategy and program. We should develop all new programs with this approach.”
Former Director of Product Marketing
2Roam Corporation
“The leadership at Exponential Edge is their edge… brilliant business savvy hit the bull’s-eye and got to the heart of the matter. This instinctive ability helped us to precisely identify key issues and to quickly resolve our business problems at hand.”
Director, WW Alliances
Hewlett-Packard
“Exponential Edge does on-time, quality work. You guys are super!”
Sample Talks
How To Use Customer Time as a Competitive Weapon
Time is today's turbulent markets? new competitive differentiator. From CEOs to soccer moms, time is the scarcest resource. Time's the most overlooked but biggest opportunity in the executive's toolbox when making decisions. Executives spend countless hours determining demographics, pricing, and product functionality yet devote scant attention to how time shapes customer decision-making. Time-Value Economics (Time-onomics) address the hidden but powerful forces that drive behavior in today's always-connected, information-overloaded economy. This session will provide insight regarding Time-onomic mindsets for today's customer realities with outcomes of tapping into new markets, converting products into customer habits, and developing advantageous tools for using time.
University Keynotes and Lectures
Commencement Keynote, Carnegie Mellon University Silicon Valley
U.C. Berkeley Haas School of Business
Harvard Business School Association - N. CA Strategy & Growth Roundtable
Harvard Business School Alumni Association/ASP/ASAP
Stanford University
U.C. Santa Cruz Extension - Silicon Valley
University of Ottawa, Executive MBA Program
Silicon Valley American Marketing Association at U.C. Extension, Santa Clara
Industry Events and Conferences
TEDx Bay Area
NAWBO National Conference - San Diego
DemandCon - San Francisco
Private Client C-Level Event - Atlanta
Invent Your Future Conference - Santa Clara
SugarCon
Association of Strategic Planning Annual Conference, Dallas
Corporate
Changing the Game: The Age of the Platform and The 24-Hour Customer
(ASAP-SV & Cisco Thought Leader Series)
Cisco TelePresence Book Launch Event – Multiple Cities (date tentative)
EMC (tentative)
Private Client Keynote (1500 employees)
Client Event Keynote (private)
SD Forum Marketing SIG at EMC
Google (private presentation)
Xerox Parc Auditorium: Venture Capital/Private Equity Roundtable
Radio, TV & Podcast Appearances
EGG Radio Interview
Radio Interview with Jim Blasingame
Podcast Interview with John Jantsch, Duct Tape Marketing Blog
Small Business Advocate Radio Show with Jim Blasingame
The Small Business Advocate Radio Show with Jim Blasingame
Strategy-Driven Podcast
Blog Business World Radio Show
Build Your Business Radio Show
American Marketing Association News Radio Interview
Blog Business World Radio
The Insana Quotient Radio Interview with CNBC Host Ron Insana
Stu Taylor Radio Show
Dresser
Availability
- Keynote
- Panelist
- Workshop Leader
- Author Appearance
