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Aileen McManamon - 5T Sports Group. Vancouver, BC, CA

Aileen McManamon

Managing Partner | 5T Sports Group

Vancouver, BC, CANADA

Sustainability Strategist - Sports Industry Futurist - Sponsorship Expert - Brand Leverage and Optimization Specialist





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Aileen McManamon is a seasoned Brand Strategist and Business Intelligence professional with career experience spanning the automotive, technology and sports industries.

Her career began in the European auto industry in the office of General Motors’ Europe’s Chief Economist, predicting consumer demand for 17 domestic markets. Moving on to the Fiat Group, she handled competitive analysis and dealer channel management for the FIAT mark and ultimately headed up the consumer marketing for the Alfa Romeo brand in Germany.

With the emergence of technology, she turned to global business strategy development for growth companies in the areas of IT, biotech and environmental tech, charting market entry, product launch and operational marketing plans for numerous clients through her Chicago and San Diego-based consulting firm, The Hess Group. A move to Canada resulted in continuing this work as head of the Canadian Institute for Market Intelligence, a consulting arm of Canada’s National Research Council.

With Vancouver’s winning bid for the 2010 Winter Olympic Games, Aileen returned to her roots in branding and marketing. She founded 5T Sports Group, a sports management consultancy focused on creating triple bottom line impact (economic, environmental and social returns) for professional sports leagues, teams and marquee events.

Aileen is passionate about leveraging sports for sustainable development, and has delivered local & diversity procurement programs, most recently for the 2015 FIFA Women’s World Cup and 2015 Canada Winter Games.

Her field of play has included the Tour de France, Giro d’Italia, Nürburgring Classic, Winter Olympic Games, Minor League Baseball, the NFL, Major League Soccer and numerous skiing World Cups. On the sponsor side, she has worked with global brands including FIAT, Alfa Romeo, General Motors, Molson, EA Sports, Microsoft, Qualcomm and Hewlett Packard.

Aileen holds a Bachelor’s degree in Economics from Kent State University and a Master’s of International Business from the University of South Carolina, and has enjoyed a career that has led her to positions in Germany, Italy, the United States and Canada. She is a native of Cleveland, Ohio; a diehard Indians, Browns and Cavs fan and lives in Vancouver, BC with her husband and 2 sons.

Industry Expertise (5)

Renewables and Environmental

Environmental Services


Information Technology and Services

Sport - Professional

Areas of Expertise (7)

Business Strategy

Marketing Strategy

Brand Management

Sports Management

Sports Sponsorship

Sports Marketing

Digital Marketing and Mobile Technology

Education (2)

Kent State University: Bachelor of Arts, Honors, Economics 1987

Published Thesis on Irish Economic Unification

University of South Carolina: Masters, International Business 1989

Concentration in German; Internship with General Motors Europe

Languages (4)

  • English (native)
  • German (fluent)
  • French (basic)
  • Italian (basic)

Media Appearances (2)

Sport has the power to change the world

Conversations That Matter/ChekTV  tv


Conversations That Matter features Aileen McManamon an expert at creating social good from sport. McManamon embraces Nelson Mandela’s dictum that, “Sport has the power to change the world” and to that end we in Canada are missing out on opportunities to influence change. McManamon points to the FIFA Women’s World Cup in 2015, “what we did well as a country, was to put on a great sporting event. What we didn't do well was to take the occasion to talk about things like gender equality. And the women's World Cup presented a unique opportunity to do that. Because Canada's hosting was the first time that that field had been expanded from 16 to 24 teams. So that was a big leap toward parity on the sporting front. And we really missed that opportunity to deal with that. And we also missed a number of economic opportunities.” Conversations That Matter is a partner program with the Centre for Dialogue at Simon Fraser University. Join veteran Broadcaster Stuart McNish each week for these important and engaging Conversations shaping our future.

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Canadian companies owned by women hope to score with WOmen's World Cup

Vancouver Sun  print


It seems like a natural fit: women-owned companies generating business from the FIFA Women’s World Cup in Canada next year. That’s the connection the B.C. Women’s Enterprise Centre wants to complete with a new national database to link business owners with World Cup organizers, sponsors, teams, broadcasters and others who will need myriad goods and services while they’re in Canada.

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Event Appearances (6)

Mobilizing Fans: Tools & Strategies for Behavior Change in Among Your Fan Base

Green Sports Alliance Summit  Sacramento, CA


Green Is the New Black: How the Minnesota Twins are Driving Deep Fan Love

National Sports Forum 2017  Minneapolis, MN


Teamwork in Action: Partnerships hat Are Moving the Needle:

Green Sports Alliance Summit  Houston, TX


Green is the New Black: Sustainability Leadership in Minor League Baseball

Baseball Winter Meetings  Nashville, TN


The 6th Element

PowHERtalks  Vancouver, BC


Procuring A Bright Future

Supply Chain Mgmt Association Convocation Keynote  Coquitlam, BC


Sample Talks (1)

Sustainable by Design: Creating Triple Bottom Line Impact from Sports & Community Events

Driving economic, environmental and social returns in hosted events



  • Keynote
  • Moderator
  • Panelist
  • Workshop Leader
  • Corporate Training


1500 to 7500 *Will consider certain engagements for no fee