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Alain Thys - Agents of A.W.E. 1950 Kraainem, , BE

Alain Thys

Experience Architect | Agents of A.W.E

1950 Kraainem, BELGIUM

Customer Experience Expert



I’m on a mission to make the world a more customer-centric place. Not just because this is a nice thing to do, but because I’ve learned that customer-centricity is probably the most profitable strategy any business can pursue.

So if you’re looking for a speaker who can demonstrate to your audience that there's money in making customers happy AND how they can go about capturing this money, I'm your man.

Industry Expertise (1)

Textiles/Leather Goods

Accomplishments (1)

So You Want to Be Customer Centric? (Book) (professional)

So You Want To Be Customer-Centric? is an executive action guide which helps leaders shake the habits that prevent their companies from being customer-centric. The book has become recommended (even required) reading for customer experience and marketing leaders in a variety of global firms. It is available on

Affiliations (1)

  • Futurelab



  • Keynote
  • Moderator
  • Author Appearance


5000 to 10000