Alex Leavitt
PhD Researcher Annenberg School for Communication, University of Southern California
Social
Biography
Previously, he worked under danah boyd at Microsoft Research and with Henry Jenkins at the Comparative Media Studies department at MIT.
Alex's research has been featured in the New York Times, the Wall Street Journal, CNN, and the Huffington Post. He has also spoken at dozens of functions including notable industry events such as South by Southwest Interactive and Penny Arcade Expo.
Industry Expertise
Areas of Expertise
Accomplishments
Annenberg Innovation Lab Research Fellow
Alex is a research fellow at the Annenberg Innovation Lab at the University of Southern California.
Futures of Entertainment Fellow
Alex is a research fellow at the Futures of Entertainment Consortium at MIT.
Education
Annenberg School for Communication, University of Southern California
PhD
Communication
Boston University
BA
2009
Affiliations
- Comparative Media Studies, Massachusetts Institute of Technology
- Microsoft Research New England
- Annenberg School for Communication, University of Southern California
Links
Sample Talks
It's a Bright Future If You're An Algorithm: The Future of Marketing Is (Not) Data
The hype around data is prescient: we're procuring so much information about the social behaviors of consumers that marketers are practically drowning in it. There are many new avenues for creativity and insight in social databases that also bring new challenges to innovative marketing campaigns. But there's a growing divide in the marketing mindset between deciphering data and telling stories: how much can we really take away from data analysis? And how much should we be sticking to what we alr
Style
Availability
- Keynote
- Moderator
- Panelist
- Workshop Leader
- Host/MC
- Author Appearance
