Allyson Stewart-Allen

International Marketing Partners Ltd.

London, CA, UNITED KINGDOM

Helping Companies Sucessfully Internationalize

Biography

Allyson Stewart-Allen is an internationally recognized business advisor, broadcaster, speaker and educator whose expertise in the fields of international marketing and inter-cultural working is sought by international household names growing their markets around the world. A Californian based in Europe for over 25 years, Allyson applies her extensive international consulting experience, languages and MBA education with Dr. Peter Drucker to the company she founded, International Marketing Partners.

Following her early career with blue-chip consulting firms PwC, PA Consulting Group and Hay Management Consultants, Allyson now advises executives and Boards of Directors in the professional services (legal, property, financial and retail), food & drink, travel, consumer goods and industrial sectors to name a few. Her work with clients enables them to lead and manage across cultures, achieve their marketing and business development strategies through successful strategic alliances/joint ventures, organic growth and/or acquisitions.

She is co-author of best-selling book Working with Americans (Prentice Hall), the first-ever business manual exclusively about the US business culture, which helps professionals improve their relationships with and profits from American business partners, bosses and colleagues. The book has received a great response from CNN, Sky News, Financial Times as well as several BBC television and radio programmes. Notably, Working with Americans was the first ‘business’ book to feature at the Hay-on-Wye literary festival. Allyson is also a contributing author in the latest edition of The FT Handbook of Management, Win New Business, as well as authoring Marketing in the USA (3rd edition, © 2012) for the British Government’s Department UK Trade & Investment.

Having recognized the need for international brands to better align their global and local marketing practices, Allyson Stewart-Allen created the BrandBarometer™ powered by Seattle-based GMI (Global Market Insite), which surveyed a worldwide panel of over 17,000 consumers across 17 countries on their perceptions and direct experiences of the world’s most recognized brands.