Alyssa Dver takes the uncertainty out of marketing. Whether deciding if your company should be tweeting, blogging, sending newsletters, buying lead lists or going to tradeshows, Dver provides straightforward explanations to marketing concepts so you can decide on the best marketing programs for your business and get on with it.
BusinessWeek and American Express OPEN have both recognized Dver. She is the CEO of her global consulting company, Mint Green Marketing. Her marketing books, “No Time Marketing” and “Software Product Management Essentials” have sold over 30,000 copies. Writing for publications such as Entrepreneur, Forbes, and Software Magazine and interviewed by The Boston Globe, NPR and Newsday, Dver is a media go to for marketing.
Dver speaks several times each month at events such as the New England Expo, Business Connect and MA Family Business Centers. A Wharton graduate and AIPMM certified product manager, Dver is a frequent guest lecturer at business schools and corporate trainings.
Industry Expertise (3)
Areas of Expertise (8)
Marketing Decision Making
BusinessWeek's Female Entrepreneur to Watch (professional)
Alyssa was chosen as one of eight female entrepreneur's to watch by BusinessWeek.
Featured in AmEx OPEN Forum (professional)
The Wharton School at the Univeristy of Pennsylvania: Bachelor of Science, Economics 1987
Sample Talks (1)
Collateral Damage: Is marketing sucking the profits out of your company?
Whether hiring internal staff or outsourcing marketing services, every company worries if they are making the right marketing decisions. business pages? This presentation helps executives who work with, but are not themselves, marketers to audit and optimize their company’s social media and marketing spend.
Attendees learn to:
1. Align company marketing strategy, personnel, and programs
2. Put the right measurements in place for revenue and profit growth
3. Evaluate use of company resources
- Workshop Leader
- Author Appearance