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Amanda  Parriag  - ParriagGroup. Ottawa , ON, CA

Amanda Parriag

Principal | ParriagGroup

Ottawa , ON, CANADA

ParriagGroup| Amanda has 17 years experience as a researcher & consultant in Indigenous issues, education and health.



Amanda  Parriag  Publication Amanda  Parriag  Publication



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Dr. Amanda Parriag has 17 years experience as a researcher and consultant in a wide range of social and public policy areas.

She has concentrated on quantitative and qualitative data analyses: survey design, data manipulation and longitudinal studies on the quantitative side; facilitation of focus groups and consultations, strategy and planning sessions, symposia and workshops on the qualitative side.

She also has extensive experience in conducting program evaluations, primarily in the health sector

Under her leadership, ParriagGroup has completed a number of surveys, focus groups and key informant interviews with specific target groups. For example, for the MiHR, Amanda conducted consultations with Indigenous people, women and new Canadians. And as part of the Ottawa Police Services Recruiting Campaign, focus groups were held with members of Ottawa’s diverse communities to help shape the communications used to brand the Recruiting Campaign.

Amanda has completed a number of research and evaluation projects in Prince Edward Island, New Brunswick and Ontario focused on the efficiency of various health programs. In Ontario she was recently part of a team that conducted a Ministry of Health and Long Term Care evaluation of a pilot project where chiropractors were placed in primary care physicians' offices.

Amanda has designed research programs that are robust, comprehensive and specifically designed for clients’ individual goals. In addition to her vast experience on qualitative and quantitative data collection methods, Amanda taught a course on survey design for the Canadian Evaluation Society in both Charlottetown and Halifax.

As well, Amanda has 11 years of experience as a communications consultant in a wide range of social and public policy issue areas. She focuses on creating communications plans, news releases, key messages, question and answer packages, providing communications advice, masterminding communications approaches and events, and making complex issues understandable. For example, she worked with the Department of International Trade to combine communications materials supporting three different programs into a single comprehensive package. As well, she worked recently with the Homelessness Secretariat at Human Resources and Skills Development Canada to create user-friendly documents from longer, more complex research papers.

She is the mother of two young children and partner to Dan.

Industry Expertise (2)


Public Policy

Areas of Expertise (12)

Qualitative Research

Report Writing

Program Evaluation

Proposal Writing

Quantitative Research

Policy Analysis

Public Policy



Market Research

Project Management

Performance Measurement

Accomplishments (2)

Leading Women, Leading Girls, Building Communities Award (personal)

Leading Women Building Communities Recognition Program April 2015

Femmy Award Nominee (personal)

International Women's Day Ottawa March 2016

Education (3)

McMaster University: Bachelor of Science, Psychology 1990

Memorial University of Newfoundland: Masters of Science, Psychology 1994

Carleton University: PhD, Psychology 2001

Affiliations (1)

  • President of Media Action Média

Languages (1)

  • English

Media Appearances (1)

Recognizing Exceptional Women in Our Community

South Asian Mid Week News Weekly  print


Amanda was recognized for the Leading Women, Leading Girls, Building Communities Award.

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Event Appearances (4)

Panel Presentation

Dream, Girl Panel  Brockville Arts Centre


ANCFSAO's Heart and Spirit: An Indigenous Care Provider's Training Program

Reconciliation Through Culturally Appropriate Child Welfare Practices  Sarnia, ON


UnBitten Tongues Opening

UnBitten Tongues  Ottawa Public Library


Off the Beaten Track: Asian Canadians in the Creative Field

Off The Beaten Track: Asian Canadian in the Creative Field  Library and Archives Canada

Articles (2)

Logic Should not be Optional in Sexual Assault Trials

Policy Options


The lack of logic and reason among the leaders of our justice system in sexual assault trials should give Canadians pause.

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Tracking the Faulty Logic of Sexual Assault Trials

Policy Options


A close look at court transcripts shows past decisions were largely based on myths about the nature of sexual assaults.

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