Dr. Amanda Parriag has 17 years experience as a researcher and consultant in a wide range of social and public policy areas.
She has concentrated on quantitative and qualitative data analyses: survey design, data manipulation and longitudinal studies on the quantitative side; facilitation of focus groups and consultations, strategy and planning sessions, symposia and workshops on the qualitative side.
She also has extensive experience in conducting program evaluations, primarily in the health sector
Under her leadership, ParriagGroup has completed a number of surveys, focus groups and key informant interviews with specific target groups. For example, for the MiHR, Amanda conducted consultations with Indigenous people, women and new Canadians. And as part of the Ottawa Police Services Recruiting Campaign, focus groups were held with members of Ottawa’s diverse communities to help shape the communications used to brand the Recruiting Campaign.
Amanda has completed a number of research and evaluation projects in Prince Edward Island, New Brunswick and Ontario focused on the efficiency of various health programs. In Ontario she was recently part of a team that conducted a Ministry of Health and Long Term Care evaluation of a pilot project where chiropractors were placed in primary care physicians' offices.
Amanda has designed research programs that are robust, comprehensive and specifically designed for clients’ individual goals. In addition to her vast experience on qualitative and quantitative data collection methods, Amanda taught a course on survey design for the Canadian Evaluation Society in both Charlottetown and Halifax.
As well, Amanda has 11 years of experience as a communications consultant in a wide range of social and public policy issue areas. She focuses on creating communications plans, news releases, key messages, question and answer packages, providing communications advice, masterminding communications approaches and events, and making complex issues understandable. For example, she worked with the Department of International Trade to combine communications materials supporting three different programs into a single comprehensive package. As well, she worked recently with the Homelessness Secretariat at Human Resources and Skills Development Canada to create user-friendly documents from longer, more complex research papers.
She is the mother of two young children and partner to Dan.
Industry Expertise (2)
Areas of Expertise (12)
Leading Women, Leading Girls, Building Communities Award (personal)
Leading Women Building Communities Recognition Program April 2015
Femmy Award Nominee (personal)
International Women's Day Ottawa March 2016
McMaster University: Bachelor of Science, Psychology 1990
Memorial University of Newfoundland: Masters of Science, Psychology 1994
Carleton University: PhD, Psychology 2001
- President of Media Action Média
Media Appearances (1)
Recognizing Exceptional Women in Our Community
South Asian Mid Week News Weekly print
Amanda was recognized for the Leading Women, Leading Girls, Building Communities Award.
Event Appearances (4)
Dream, Girl Panel Brockville Arts Centre
ANCFSAO's Heart and Spirit: An Indigenous Care Provider's Training Program
Reconciliation Through Culturally Appropriate Child Welfare Practices Sarnia, ON
UnBitten Tongues Opening
UnBitten Tongues Ottawa Public Library
Off the Beaten Track: Asian Canadians in the Creative Field
Off The Beaten Track: Asian Canadian in the Creative Field Library and Archives Canada
Logic Should not be Optional in Sexual Assault TrialsPolicy Options
The lack of logic and reason among the leaders of our justice system in sexual assault trials should give Canadians pause.
Tracking the Faulty Logic of Sexual Assault TrialsPolicy Options
A close look at court transcripts shows past decisions were largely based on myths about the nature of sexual assaults.