Amber Naslund

President SideraWorks

  • Chicago IL

Experienced, in-demand keynote speaker on social business and social media

Contact

Social

Biography

Amber is a business strategist with a strong focus on social, communication and community initiatives.

Her expertise spans professional fundraising, corporate communications, marketing, professional services, and social business strategy. She’s successfully run multimillion dollar fundraising campaigns, built and led executive communication teams, and helped launch international brands. As the VP of Social Strategy for Salesforce Radian6, she advised Fortune 500 companies on social business strategy, and built a renowned community and social media team that contributed to a successful acquisition in May of 2011.

Amber is also the co-author of the best-selling social business book, The NOW Revolution, and her blog has been recognized several times for excellence in social media and community related content. She speaks professionally about social business and strategy at dozens of industry conferences and private events every year.

Specialties:

Social Business strategy and integration, social communication training & development, internal communication strategy, social media and community management strategy, change management

Industry Expertise

Internet
Advertising/Marketing
Social Media
Computer Software
Performing Arts
Non-Profit/Charitable

Areas of Expertise

Brand Development and Management
Social Media for Business Development
Social Media
Social Business
Community Management
Social Media Marketing Strategies
Social Media Measurement
Social Media & Content Marketing for Business and Non-Profits

Accomplishments

Co-Founder and President – SideraWorks

SideraWorks is a social business consultancy. We help companies adapt their culture and operations to the impact of the fast-moving social web and thrive as social businesses. SideraWorks brings the expertise and guidance to help you educate your teams and build a plan. Then we help empower you to make the shift while making you the experts that will build your long-term social business.

Co-Author – The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social

2011-02-08

Every customer is a potential reporter, and every employee is a potential spokesperson. Business has changed more in the past 3 years than in the prior 30. But it’s not a threat, it’s an opportunity. The NOW Revolution isn't about how to "do" social media. Instead, it outlines how you can retool your organization to capitalize on real-time business. Learn the 7 shifts that make your company faster, smarter, and more social, each explained with case studies, useful tips & actionable advice.

Testimonials

Co-Founder

BlogWorld & New Media Expo

“Amber delivered an absolutely wonderful keynote presentation at BlogWorld! Through her brilliant insights, humor and creativity in storytelling, listeners are energized by her words and find themselves inspired for a new path in their own business adventures.

She’s one of those rare people who helps you see the world through a new lens, activating positive perspectives, and stimulating innovation and positive professional growth. She values the audience’s experience, prepares incredibly well, and many speakers could learn a lot from her. Amber is a true gem! We whole-heartedly recommend her for your event. Don’t wait, don’t think, just book her now before her calendar fills up!”

Vice President, Marketing Technology

SHIFT Communications

I've had the opportunity to watch Amber Naslund keynote several events, and her talks are inspirational, funny, witty, and insightful. She speaks with passion and excitement on her areas of expertise such as social business and organizational change, energizing the audience and making people laugh and think. I'd definitely recommend her to any event or company that's thinking about bringing her in as a speaker.

Chief Content Officer

MarketingProfs Digital Forum

Amber is my favorite combination of speaker: Equal parts smarts, empathy, and passion. Plus, she’s funny, so she keeps an audience engaged. It seems like those qualities would be easy to find in a public speaker, right? But they’re less common than you’d expect. Amber is one of those rare souls who possesses them all.

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Event Appearances

The New Social Business Professional

Marketo Summit 2013  San Francisco, CA

Social Media Bootcamp: Roadmaps, Platforms and Content

CreativeLIVE  San Francisco, CA

KEYNOTE SPEECH: From Social Media Tactics to Becoming a Social Business

Racing Ahead 2012: From Social Media to Social Business  Raleigh, North Carolina

2012-09-10

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Sample Talks

The Social Center of Gravity: A Model for Enabling Social Business

What is "social business", and how is it different than social media? What are the characteristics of a social business, and what challenges can we expect because of the implications of the social web? This talk provides an overview of the Center of Gravity, a model for tackling social business realistically and without the hype.

We Are Wayfarers: Owning the Seas of Change

All of history’s great explorers have shared a love of exploring the unknown. They were comfortable with questions, not just answers. The social web is our new frontier, and we are the change makers. We are the missing link between business as we know it today, and the world as we envision it tomorrow. In this gritty and inspiring talk, Amber talks about why we resist change, what true Wayfarers are really made of, and why curiosity is the fuel that will drive business' future success.

The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social

Based on the highly regarded social media book The Now Revolution, this talk discusses the seven critical shifts that businesses must make in an increasingly demanding, real-time world. Full of real-world examples of companies who are making the shift toward more strategic social media.

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Style

Availability

  • Keynote
  • Workshop Leader
  • Author Appearance
  • Corporate Training

Fees

$5000 to $10000