Amit Kumar

As the 2026 FIFA World Cup captures attention across North America and around the world, University of Delaware experts are available to help media examine the larger stories connected to the tournament, from player safety and youth soccer to tourism, sports analytics, playing surfaces and the shared experience of watching the game. University of Delaware's World Cup Experts Hub brings together faculty and specialists who can provide timely commentary on the health, business, social and scientific issues shaping one of the world’s most watched sporting events. Featured Topics The Business of Youth Soccer Youth sports participation, community impact, the business of soccer and how a major global tournament can influence local programs, families and the next generation of players. Player Safety and Concussions Head injuries, concussion prevention, heading guidelines, athlete health and how evolving safety standards are changing the way soccer is played and taught. Tourism and Global Impact How mega-events drive tourism, economic activity, host-city visibility and broader cultural connection across countries, communities and fans. Youth Development and Fan Engagement How family traditions, school programs and shared sports experiences shape youth identity, social development and interest in physical activity. Sports Analytics in Action The rise of data-driven performance, real-time game analysis and how students and practitioners are applying analytics to elite global competition. The Science of Playing Surfaces Natural grass requirements, turfgrass systems, stadium preparation and the science behind maintaining world-class fields for international play. Why Watching Together Matters The psychology of shared experiences, happiness, social connection and why gathering for World Cup matches can be meaningful far beyond the final score. Media can visit the University of Delaware’s World Cup Experts Hub to explore available experts and connect directly with the right source for their story.

Happiness isn’t just about chasing big, exciting moments. A lot of the science points to the smaller, everyday things that help people feel connected, calm and grounded. Simple habits like helping others when we see them struggling create a bigger impact than we often expect. University of Delaware's resident "happiness expert" Amit Kumar, a psychologist and assistant professor of marketing in UD's Lerner College of Business & Economics, appeared on NPR's Hidden Brain to discuss that very topic.  Kumar discusses why sometimes it feels like we can't help others and how we can surmount those fears to build strong connections and also feel a greater sense of happiness.  To speak with Kumar about this topic, click his profile. 

With the NBA Finals back in New York and San Antonio, some fans holding pricey tickets face an emotional and financial decision: Savor a major life memory or cash out for big money to spend on something else? The University of Delaware's Amit Kumar has conducted research on these types of choices. Kumar, an assistant professor of marketing and psychological & brain sciences, says that it may come down to a choice between material possessions that people often buy because they think those things are going to make them happy and a satisfying experiential purchase that tends to "last" in a psychological sense.  The Spurs haven't been to the Finals since 2014. It's been 27 years for the Knicks – and 53 years since the team hoisted the championship trophy. So, in this case, the decision comes down to a large lump of money to spend on, say, a kitchen remodeling project or a new watch; versus the memory of witnessing a rare NBA Finals home game.  "If there's a consumer deciding between buying antique living room furniture to replace the set they already have in their house or instead spending that money on the experience of seeing the Knicks play the Spurs, they are likely to derive more enduring satisfaction from the memories of being at the game, the stories they tell about going and having been there, and the social interactions they have as a result," Kumar said. He added that the lesson for people's everyday lives is really to tilt their spending in a way such that they spend a bit less on material goods and a bit more on experiences. To connect with Kumar directly and arrange an interview, visit his profile and click on the "contact" button. To reach him directly, send an email to mediarelations@udel.edu.