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Amy Coupal - Curriculum Standards Canada. Toronto, ON, CA

Amy Coupal

CEO | Learnography | Curriculum Services Canada

Toronto, ON, CANADA

Not-for-profit leader, passionate educator, life long learner





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Cable 10 Live - My Class Needs Meet the Entrepreneurs - Social innovation - Entrepreneurship 101 2010/11 Learnography - What We Believe Learnography - Meet Our Team




Amy joined CSC in 2006 as the Director of Professional Learning Services. She became the Executive Director of CSC and its charitable affiliate in 2009. Amy began her teaching career at the Toronto District School Board and also taught with the Osaka school board in Japan. Amy came to CSC from the Learning Disabilities Association of Ontario (LDAO), where she oversaw the development of multiple teacher-training programs (both online and face-to-face) while simultaneously completing her Masters of Education in Workplace and Adult Learning. Amy applies her broad education background to her role as Executive Director and ensures that CSC's high standards are upheld in all its service areas.

Industry Expertise (4)



Training and Development


Areas of Expertise (13)

Teacher Training

Program Development

Project Management

Adult Education

Staff Development

Instructional Design

Workshop Facilitation

Curriculum Development


Leadership Development

Educational Technology


Public Speaking

Education (4)

Adler International Learning: Adler Trained Coach (ATC), Professional Coaching

The University of Calgary: Masters of Education, Workplace and Adult Learning

Queen's University: Bachelor of Education, Education

Trent University: Bachelor of Arts, Honours, History & Comparative Development

Affiliations (1)

  • My Class Needs Foundation : Chief Executive Officer

Media Appearances (3)

Meet the Entrepreneurs

MaRS   online


CEO Amy Coupal discusses the opportunities and challenges of being at the forefront of start-up culture in Toronto in an engaging panel including: Christine Ho -- Founder & Executive Director, Operations, Well of Change Well of Change aims to revolutionize how people support non-profit organizations. Its online platform gives people and organizations the choice to donate their time or money to support the charity of their choice. Oliver Madison -- Founder & CEO, Me to We Style Me to We Style is a social enterprise that sells ethically manufactured, environmentally-friendly quality apparel for the socially-conscious consumer. Amy Coupal -- Executive Director, Curriculum Services Canada (CSC) CSC is the pan-Canadian standards agency for quality assurance in learning products and programs. CSC supports educators and community groups in taking a leadership role in their boards, schools, classrooms, organizations and communities Moderated by Allyson Hewitt

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My Class Needs

Cable 10 Live  tv


Amy discusses being the CEO of My Class Needs with Cable 10 News

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My Class Needs Interview

Global TV, Edmonton  tv


Wed, Oct 23 – As education budgets continue to tighten, it can often be a challenge for teachers to give their lessons that extra boost to really engage the students. But thanks to a new and unique fundraising program, that classroom wish list may soon become reality. Executive director of the “My Class Needs” foundation, Amy Coupal explains the program.

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Event Appearances (3)

Moving Access Forward

International Summit on Accessibility  Carleton University


How Do We Define Success?

Art, Science and the Brain: New Models of Learning for the 21st Century  Toronto, ON.


Meet the Entrepreneurs - Social Entrepreneurship

Entrepreneurship 101  MaRS Discovery District




  • Keynote
  • Moderator
  • Panelist

Articles (1)

Using action research to develop new strategic directions in a not for profit learning organization

Gibaran Journal of Applied Management


This paper describes the use of action research to develop new strategic directions for a pan-Canadian educational standards agency. As a learning organization, Curriculum Services Canada has a history of partnering with university researchers to review and improve its service to the education community. Our research process included interviewing staff and stakeholders, synthesizing their views, and providing recommendations to enable the organization to revitalize and move forward as a team. We used action research in this study to engage all staff in a reflective and dynamic decision-making process. Our study supports action research as a means to facilitate organizational learning and change in a business setting.

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