hero image
Ana Serrano - IDEABOOST. Toronto, ON, CA

Ana Serrano Ana Serrano

Managing Director, IDEABOOST | CFC

Toronto, ON, CANADA

Ana Serrano is Chief Digital Officer of the CFC and Founder of CFC Media Lab.





Life inside the bubble of a virtual reality world | Ana Serrano | TEDxToronto TEDxToronto 2014 - Speaker Ana Serrano Rethinking the role of creators: Ana Serrano at TEDxTransmedia Innoversity Speaker: Canadian Film Centre Media Lab Ana Serrano




Ana Serrano is the Chief Digital Officer of the CFC and Founder of CFC Media Lab, the world-renowned and award-winning institute for interactive storytelling created in 1997.

With her visionary direction and digitally-forward approach to organizational growth, Serrano is driving the digital transformation of the CFC into a unique blend of talent, product and company accelerator and creative production house. She continually evolves the CFC's programs as digital media demand new approaches – from the early exploration of web-based storytelling to today’s world of audience-driven multiplatform entertainment. Most recently, she launched Canada's first digital entertainment accelerator ideaBOOST with founding partners Shaw Media, Corus Entertainment, and Google.

In her capacity as CDO, Serrano created the CFC's digital roadmap which includes the design, development, and multi-stakeholder execution of the CFC's digital communications and cloud-based operations infrastructure, and the digital strategy surrounding all of their program offerings. A major part of this roadmap is the complete redesign of the user experience, architecture, and backend of the CFC's website, featuring fully responsive design, data-driven information architecture, and improved customer service functionality.

To date, Serrano has directed the development of over 130 digital media projects, mentored over 50 start-ups, and produced some of Canada’s seminal works in interactive media. Such projects include the critically-acclaimed Late Fragment, the first interactive dramatic feature film to be featured at the Toronto International Film Festival and distributed by Mongrel Media, to the most recent award-winning Webby-Honouree Body/Mind/Change, starring David Cronenberg, an interactive narrative experience that generates a physical 3D printed object.

Serrano has received numerous awards from the digital media, film, and theatre industries in both Canada and the U.S., including a DigiAward for Visionary of the Year, a Best Canadian Feature Film Award from the International Reel Asian Film Festival for her own transmedia production Prison Dancer: the Musical, and a Jim Blackaby Ingenuity Award for Body/Mind/Change.

Industry Expertise (4)

Advertising/Marketing Fund-Raising Motion Pictures and Film Social Media

Areas of Expertise (9)

Digital Media Digital Strategy New Media Content Strategy User Experience Creative Direction Strategic Planning New Business Development Start-Ups

Accomplishments (4)

Jim Blackaby Ingenuity Award (professional)


Awarded by the American Association of Museums.

Webby Honoree (professional)


Awarded at the Webby Awards.

Best Canadian Film (professional)


Awarded by the Toronto Reel Asian International Film Festival.

Visionary of the Year Award (professional)


Awarded at the Canadian New Media Awards (CNMA).

Education (2)

University of Toronto, School of Architecture: Post-Graduate Certificate, Information Technology and Design 1994

McGill University: Honors BA., English Literature 1993

Affiliations (5)

  • CFC Media Lab : Executive Producer
  • Prison Dancer, Inc. : Founder, Producer
  • Ana Serrano Consulting : Founder
  • OCAD University : Adjunct Professor
  • International Academy of the Digital Arts & Sciences (IADAS) : Executive Member

Media Appearances (4)

Canadian YouTubers are Jumping Screens

Stream Daily  online


“The design of this particular program is that we would triangulate between a Canadian production company, Canadian YouTube talent and the CBC to take advantage of this new set of talent that’s emerging,” Ana Serrano, director of the CFC Media Lab, told StreamDaily...

view more

Canadians Immersed in AR, VR and 3D Technologies

WhatsYourTech  online


More chilling than McCartney could ever be, David Cronenberg is another recent immersive adaptor, and during the conference, the ingredients of the Cronenberg Body/Mind/Change Rift Experience were shared and described by J.Lee Williams and Blair Renaud, founders of Occupied VR, alongside Ana Serrano, the Chief Digital Officer at the Canadian Film Centre, a co producer of the augmented reality game...

view more

Canadian Film Centre, CBC Launch Workshop To Bring YouTubers To TV

TubeFilter  online


“The CFC is thrilled to be partnering with CBC to launch a program devoted to online and YouTube creators,” said CFC Chief Digital Officer Ana Serrano. “We are excited to experiment with a novel approach to development where we adapt rapid prototyping models and apply them to story creation, engaging with audiences along the way.”...

view more

CFC, CBC launch digital comedy workshop

PlayBack  online


“The intention for this particular workshop is to figure out how we can develop the next generation comedy series that we could put on TV – CBC in particular – starring this YouTube talent,” Ana Serrano, chief digital officer at the CFC told Playback Daily...

view more

Event Appearances (5)

Living Inside a Cronenbergian Film

FITC Toronto  Toronto, ON.


Life Inside a Bubble of a Virtual Reality World

TEDxToronto  Toronto, ON.


Media Convergence

FITC Toronto  Toronto, ON.


A REALLY BIG SCREEN: Bringing art, film, used cars, technology and live music to life

SCREENS  Toronto, ON.


Innovative Storytelling through Hybrid Media

FITC Toronto  Toronto, ON.