Anatoly Zhuplev, Ph.D.
Professor of Management, College of Business Administration Loyola Marymount University
- Los Angeles CA
Media
Biography
Anatoly Zhuplev is a professor of management at Loyola Marymount University and past chair of the Department of Management. He is a Fulbright Scholar. Prior to joining the College of Business Administration faculty in 1990, Zhuplev taught at Northeastern University, the University of Maryland and Moscow Management Institute. He also worked for several non-profit organizations in Russia. He is the recipient of numerous academic awards during his 15-year tenure in Russian education; he has also received the Award for Outstanding Contribution to the Loyola Marymount University MBA Program. Zhuplev is a member of the International Management Development Association, on the Editorial Board of the Journal of East-West Business and a member of the Editorial Review Board for the Journal of Transnational Management.
Education
Moscow Engineer-Economics Institute
B.S.
Economics
1974
Moscow Management Institute
Ph.D.
Management
1981
Areas of Expertise
Industry Expertise
Affiliations
- Academy of International Business
- U.S. Association for Small Business and Entrepreneurship
Languages
- Russian
Articles
Impact of Neuroplasticity on Organizational Effectiveness and Labor Productivity
IGI GlobalZhuplev, A., & Christiansen, B. (Eds.)
2025-11-01
Neuroplasticity has profound implications beyond individual learning and development. It plays a critical role in shaping organizational effectiveness and labor productivity. As workplaces evolve in response to technological change, cognitive flexibility, adaptability, and continuous learning have become essential for employees and leaders. Organizations that understand neuroplasticity create environments that foster innovation, resilience, and improved performance. By aligning training, leadership development, and workplace culture with how the brain learns and adapts, businesses can enhance productivity while supporting employee well-being and long-term growth.
National Competitive Advantage Amid Rapid Global Transformation
IGI GlobalChristiansen, B., & Zhuplev, A. (Eds.)
2025-11-01
In an era of technological advancement, shifting geopolitical landscapes, and evolving economic models, national competitive advantage is being redefined. Countries must navigate complex global transformations that impact supply chains, labor markets, business innovation, and regulatory frameworks. Nations that prioritize adaptability, invest in human capital, and foster innovation are better positioned to improve their economic standing. Understanding how to build and sustain competitive advantage amid global disruption is critical for policymakers, businesses, and institutions seeking long-term success.
"American higher education and national competitive advantage: Insights from global best practices in business education"
National Competitive Advantage Amid Rapid Global TransformationB. Christiansen & A. Zhuplev (Eds.)
2025-11-01
This chapter examines the role of American higher education—particularly business education—in shaping the nation's competitive advantage in the global economy. It explores how U.S. universities contribute to innovation, workforce development, and technological leadership, reinforcing the country's economic and geopolitical standing. The analysis includes historical perspectives, contemporary challenges and strategic disruptors, and future directions for sustaining this advantage amid increasing global competition. Additionally, the chapter integrates a comparative analysis of best global practices in business education, focusing on models from two key countries, Germany and Singapore, and their implications for the U.S. system.
Innovating Business Education: AI, Skill Development, and Hybrid and Blended Models
IGI GlobalZhuplev, A., & Christiansen, B. (Eds.)
2025-10-01
In an era defined by rapid technological advancement and shifting workforce demands, business education undergoes a transformative evolution. The integration of artificial intelligence (AI), a focus on skill development, and the rise of hybrid and blended learning models reshapes how future business leaders are trained. These innovations enhance the accessibility and personalization of education while aligning curricula with the needs of the global economy. As institutions adapt, the intersection of technology, pedagogy, and real-world application helps prepare future professionals.
"Skill development exercises in international business venturing and “glocal” socio-economic development"
Innovating Business Education: AI, Skill Development, and Hybrid and Blended ModelsZhuplev, A.
2025-10-01
This chapter explores active learning's role in developing applied competencies for international business venturing (IBV) and socio-economic development (SED). As global dynamics evolve, traditional passive instruction falls short in preparing students for real-world challenges. Integrating IBV and SED through case studies, project-based work, and both problem-solving and skill development exercises helps bridge theory and practice. Problem-solving exercises emphasize decision-making in complex scenarios, while skill development exercises build core business competencies for global engagement. The chapter presents a structured approach to export-related analysis and outlines a five-stage export development model. Emphasizing the triple bottom line—profit, people, planet—these exercises promote multidisciplinary learning aligned with student interests in societal impact. Active learning emerges as essential for advancing student readiness, enhancing U.S. competitiveness, and addressing the underrepresentation of U.S. SMEs in global trade.
Active Learning in Business Education
IGI GlobalZhuplev, A., & Christiansen, B. (Eds.)
2025-10-01
Active learning emerges as a transformative approach in business education, shifting the focus from passive knowledge absorption to student-centered engagement and practical application. By incorporating techniques like case studies, simulations, group projects, and real-world problem-solving, active learning can bridge the gap between theory and practice. This method enhances critical thinking and decision-making skills while preparing students to navigate complex business environments with confidence. As the demands of global business change, integrating active learning strategies in business education becomes essential for cultivating innovative, adaptable, and ethical leaders.
"Challenges and Future Strategies for B-schools"
Insights Into International Higher Education Leadership and the Skills GapZhuplev, A., Valle, F. J., Rincón, J. J., & Plithides, M.
2024-10-01
This chapter examines the evolution of American higher education (HE) and business schools (B-schools) in the historical and contemporary strategic context. It explores the influence of the Humboldtian model on the contemporary HE industry in America. The chapter analyzes the current HE landscape, revenue sources, and global reach. The chapter investigates strategic disruptors like demographic shifts, skyrocketing costs of college and student loan burden, technological impacts, including proliferation of IT and AI, eroding public confidence in HE, and political and regulatory trends. The chapter explores solutions like accreditation reform and diversified credentials. It examines pressures on B-schools, including slow technology adoption and competition. It emphasizes the need for B-schools to embrace innovation, technology, and industry partnerships. The chapter concludes with a collaborative educational project focused on regional socio-economic development grounded in comparative analysis of best global practices, highlighting the potential of HE to address real-world issues.
"Business education in the USA: Strategic imperatives in the age of disruption"
Global trends, dynamics, and imperatives for strategic development in business education in an age of disruptionZhuplev, A., & Blas, N.
2021-10-01
The chapter explores drivers, dynamics, and developments of business education in American colleges and universities. A contemporary business education in the U.S. is historically rooted in medieval Europe. It has progressed through several developmental stages and four industrial revolutions. Critical drivers affect American universities and colleges, bringing about strategic disruptions, technological and pedagogical innovations, and exerting competitive pressures for change on higher education. They also create opportunities for the development and growth in the post-COVID prospective, which is likely to be different from previous patterns and trends. These factors of impact range from stagnant domestic and falling international student enrollments, high student loan debt burden, and skyrocketing college tuition to the devastating impacts of the COVID pandemic. In examination of implications of the 4IR and emerging socio-economic trends for B-schools, the chapter discusses developmental trends, outlook, and emerging instructional innovations.
"Business education in the USA: Strategic imperatives in the age of disruption"
Enhancing academic research and higher education with knowledge management principlesZhuplev, A., & Blas, N.
2021-01-01
This chapter examines emerging trends and developments of business education in American higher education. The authors trace the genesis of U.S. business education to its medieval roots and explore its progression through historical stages and four industrial revolutions, including the fourth industrial revolution (4IR). Analysis reveals eight mega drivers affecting universities and colleges and creating development opportunities and competitive pressures for change. Drivers range from stagnant enrollments to skyrocketing costs of higher education to the devastating impacts of the coronavirus pandemic (COVID-19). In examination of implications of the 4IR and emerging socio-economic trends for B-schools, the chapter discusses developmental outlook and emerging instructional innovations such as flipped classroom, project-based learning, and others.
"Project-based learning in business education: Genesis and implications for strategic competitiveness"
Advancing online course design and pedagogy for the 21st century learning environmentHuchting, K., Zhuplev, A., & Lee, J.
2021-01-01
The authors explore project-based learning (PBL) pedagogy in international business venturing (IBV) under trends and drivers affecting higher education. They look at the genesis of higher education, recent developments in innovations, globalization, and socio-economic trends. Following the examination of mega trends affecting universities, the case of PBL curriculum at Loyola Marymount University (LMU) is discussed in LMU's strategic context. They evaluate PBL essentials and examine its proliferation and current status across academic disciplines. The analysis of LMU vs. “peer” schools reveals some economic constraints. One developmental step is PBL pedagogy. The proposed PBL study abroad curriculum includes two courses. Course 1 (on campus) covers essentials of IBV. Course 2 (abroad) focuses on PBL applications, socio-economic problems, and skill development. This 4-week overseas program includes 12 face-to face hours, 4 company visits, 3 international immersion projects, 1 local market immersion, 1 strategy challenge, 1 service-learning project, and other experiential learning activities.
"Cross-cultural customs and communication styles" and "Entrepreneurship in emerging markets"
Global EntrepreneurshipZhuplev, A., & Dai, L.
2020-10-01
Book chapters
"Impacts of Peer-To-Peer Lodging Platform on the Traditional Lodging Industry: California vs. Southern Europe" (chapter 8), Disruptive Technologies for Business Development and Strategic Advantage
IGI GlobalZhuplev, A. V. Doby, DaVion Dell, Jonathan, and Tillipman Joshua
2018-01-01
The chapter presents a comparative analysis of trends in the peer-to-peer lodging and their impacts on the lodging industry of the metropolitan regions of the Greater Los Angeles, California, USA, and Southern Europe (Athens, Greece; Barcelona, Spain; and Vienna, Austria). The main research question is whether the emerging peer-to-peer lodging platforms, part of the exploding sharing economy, are competitive or complementary to the traditional lodging industry. Data was obtained from secondary research and collected in 24 field interviews. The study found variations in the complementarity/competitiveness equilibrium, depending on the market segment in hospitality industry and regulatory environment. The chapter draws recommendations for hotel competitiveness.
"Cross-Cultural Customs and Communication Styles" (chapter 8), Global Entrepreneurship, 3rd ed.
Hunt Publishing CompanyZhuplev, Anatoly
2018-01-01
This chapter focuses on what you need to know about cross-cultural customs and communication styles in relation to global entrepreneurship.
"Entrepreneurship in Emerging Markets + Global Entrepreneurship" (chapter), Global Entrepreneurship, 3rd ed.
Hunt Publishing CompanyDai, Li and Zhuplev, Anatoly
2018-01-01
This chapter focuses on what you need to know about entrepreneurship in emerging markets.
"The Role of Inward FDI for Economic Growth at the Time of Downturn: The Case of Russia" (chapter 9), Outward Foreign Direct Investment (FDI) in Emerging Market Economies
IGI GlobalZhuplev, Anatoly and Kuznetsov, Mikhail
2017-01-01
The chapter explores FDI trends and patterns in Russia. FDI global framework includes multiple stakeholders with diverse interests, expectations, and political attitudes toward foreign investment. Conceptual RDI framework in the chapter is supported by examining Russia's FDI profile, patterns, and dynamics across major economic sectors and regions. Russia's performance in the Global Competitiveness Report 2015-2016 is used to analyze the nation's FDI attractiveness compared to other countries. Further discussion focuses on Russia's macro-economic structure in the FDI context that includes sectorial and regional aspects. Specifically, the chapter concentrates on examining FDI in the Greater Moscow and Greater St. Petersburg, Russia's leading economic regions. These regions receive significant FDI inflows and make substantial contribution to the nation's economic output and trade. The chapter culminates in exploring FDI dynamics in Russia under the current economic crisis and strategies for survival and revival on the regional, sectorial, and company level.
Russian Oil and Gas: Global Impacts and Trends
Journal of American Academy of Business2016-03-01
The paper examines political-economic role and influence of changes in the Russian oil and gas sector and critical strategic alternatives for development. It explores trends in global energy market, new technologies in the energy-value chain, and pertinent changes in the global economic environment.
Energy and Sustainability in the European Region: The Russian Factor
Handbook of Research on Sustainable Development and Economics2015-07-27
The chapter explores trends in the global energy and analyses the dynamics and outlook for sustainable energy security in Europe in the context of import dependency in energy. It looks at the drivers, constrains and trends in the Russian energy sector in the Eurasian regional context. Despite technological advances, policies toward sustainable development and renewable energy, in the next two decades Europe will predominantly depend on fossil fuels and Russian energy imports.
"Russia: Ambitions and Ammunitions in Global Economic Competitiveness" (chapter), Geo-Regional Competitiveness in Central and Eastern Europe, the Baltic Countries, and Russia
IGI Global2014-01-01
This chapter explores strategic attractiveness, cost, and risk of doing business, and reveals that Russia trails Germany and U.S.A., key aspirational comparators, in critical global competitiveness rankings.
Preface, Geo-Regional Competitiveness in Central and Eastern Europe, the Baltic Countries, and Russia
IGI GlobalZhuplev, Anatoly
2014-01-01
Globalization and regionalization have been expanding over the past few decades, reshaping the politico-economic landscape and business dynamics. Technological advances in transportation and communications, improvements in the freedom of information, trends in political economic liberalization, emergence of international institutions, non-governmental organizations, and business enterprises across the world facilitate cross-cultural learning, exchanges, travel, commerce, and investment flows. Along with opportunities, these developments and trends also cause inter-dependencies, complexities, and competition for limited resources under social-economic and environmental constraints, as well as political and cultural differences.
“Drivers, Trends, and Outlook in Sustainable development: Comparing Best Practices in Northern Europe (Denmark, Finland, Norway, Sweden) and California” (chapter)
Principles and Strategies to Balance Ethical, Social, and Environmental Concerns with Corporate Requirements , Emerald InsightBranum, Karina, Cepeda, Laura, Howsman, Cody and Zhuplev, Anatoly
2013-01-01
Purpose – The purpose of this research is to compare trends, drivers, and best sustainable development (SD) practices in the Nordic region and California, USA.Design/methodology/approach – Four research propositions are explored: (1) SD is driven by governmental, economic, and social/cultural influences. (2) Social democracy and mixed economies in the Nordic region influence SD differently than the free market system of the United States. (3) The profit-centered, short-term view in the United States impacts SD differently than the longer-term approach in the Nordic region. (4) The egalitarian culture in the Nordic region influences SD differently than the entrepreneurial culture in the United States. The study incorporates a comprehensive literature review, 34 field interviews and research observations in the United States and the Nordic region.Findings – California and the Nordics have similar market economies where SD is largely driven by private sector; however, the role of government more directly influences SD in the Nordic region. Also, the profit-centered, entrepreneurial view of the United States drives innovation in SD based on short-term profitability gains, which ultimately hinders long-term solutions. Alternatively, the egalitarian culture in the Nordic region manifests in more focused and quicker adoption of SD policies. Lastly, the Nordics have a broad range of SD goals and a competitive advantage in key SD technologies. Conversely, California pursues a large variety of technologies without clearly defined goals that tend to be less effective than the Nordic countries.Originality/value of chapter – The chapter identified similarities and differences in SD trends, best practices, policies, and attitudes: California compared to Nordic countries.
Motivations and Obstacles for Small Business Entrepreneurship in Russia: Fifteen Years in Transition
Journal of East-West Business2009-05-20
A longitudinal survey of small business entrepreneurs was conducted in Russia in two stages: in 1994 and in 2008. This study examined entrepreneurial climate and developments in Russia's small businesses with a focus on motivations and obstacles in starting up and operating businesses.
Entrepreneurship in the Russian Service Sector: Trends and Developments
Zagreb International Review of Economics and Business2008-01-15
The paper identifies current patterns and trends, motivations and obstacles for entrepreneurship in the Russian service sector. It focuses on high propriety sub sectors in the service sector that are highly attractive for entrepreneurs and factors making those sub sectors particularly attractive; geographic, demographic and other factors affecting demand for services; major obstacles in the service sector affiliated with entrepreneurial business venture start-ups; key governance and support factors on the part of local and federal government; and finally common patterns of decision making in entrepreneurial business venture start-ups.
