Andjelika Martin
Web Marketing & Development Director | The M Resort Spa Casino
Las Vegas, NV, UNITED STATES
Expert on the techniques & skills of successful rapid response marketing using mobile, social & web in general . Where Art & Tech Collide.
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Biography
Andjelika Martin heads up the Web Marketing and Development at the M Resort Spa Casino Las Vegas. Opening in March, 2009, the resort is located on Las Vegas Blvd, and is the recipient of numerous awards including the prestigious Forbes Travel Guide Four-Star Rating for 2010, 2011 & 2012.
Andjelika's expertise in both development and marketing has led to her recognition as an expert in designing cutting edge and successful marketing programs. With almost 30 years computer coding experience and over 25 years of B to C marketing experience; prior to joining the M, Andjelika worked with a variety of major brand names ranging from Ralph Lauren to Disney on new product developments, launches and existing product lines.
An award winning web designer, in addition to more traditional marketing approaches, she has become an expert on the techniques and skills of successful rapid response marketing.
Industry Expertise (9)
Internet
Public Relations and Communications
Information Technology and Services
Business Services
Direct Marketing
Media Production
Advertising/Marketing
Media - Online
Social Media
Areas of Expertise (8)
Social Media and Marketing
Design and Illustration for Marketing
Mobile Marketing
Website Marketing and Development
Business to Consumer Marketing Strategies
Strategies of Good Web Design
Html Coding
Product Branding
Links (2)
Event Appearances (4)
EdgeRank vs PageRank: Increasing Your Visibility on Facebook
Socialize: Monetizing Social Media Toronto, Ontario
2012-01-27
Video, Mobile, Content, & Search Success Stories
Online Marketing Summit San Diego, California
2012-02-08
Increasing Website Traffic with Local - Social - Mobile Integration
SES San Francisco Conference & Expo San Francisco, California
2011-08-15
Mobile Marketing: How to get results in less than 24 hours
Interactive Strategies Conference 2011 Houston, Texas
2011-09-15
Sample Talks (4)
Increasing Website Traffic with Local - Social - Mobile Integration
Learn how a Las Vegas casino doubled its local search traffic, doubled its mobile search traffic and had a overall 25% search engine referred traffic increase almost overnight - when search engines started weighing social media content - and has maintained a steady growth ever since.
EdgeRank vs PageRank: Increasing Your Visibility on Facebook
Brands that aren't adopting methods to increase EdgeRank are getting shut out of the News Feed, while those creating engagement benefit from more sharing and e-commerce. It's been said that likes are the new links - that the signals of friends are akin to links between web pages. I will demonstrate how social influences search results and vice-versa. You'll walk away with an actionable checklist that you can bring back to your social team, plus ways to measure the impact of these changes.
Video, Mobile, Content, & Search Success Stories
Andjelika will offers case studies, tips, and tactics for gaining the most leverage from a video marketing campaign.
Mobile Marketing: How to get results in less than 24 hours.
Learn how a Las Vegas casino creates successful campaigns from concept to green backs in just a few hours time and engages the typically non-techie Baby Boomers along with the broader 30+ crowd via mobile devices.
Style
Availability
- Keynote
- Moderator
- Panelist
- Workshop Leader
- Host/MC
Social