Andrea Fishman
BGT Partners
Chicago, IL, UNITED STATES
Dynamic Digital Marketing and Online Advertising Executive
Biography
Andrea Fishman is a Partner and VP of Global Strategy at BGT Partners, and directs BGT’s Chicago office. As VP for one of the oldest and most award-winning interactive marketing agencies in the world, Fishman brings to BGT extensive experience in technology, marketing and management consulting.
Fishman and her team drive value to BGT’s clients through the development of benchmarking and competitive assessments, strategic delivery plans and the design of integrated marketing programs. Fishman’s team leads communications with the agency’s strategic partners, including Microsoft, Adobe’s Omniture Business Unit and Google. Her team is also one of the few organizations in the world that is certified in Adobe’s Omniture Fusion Test&Target and SiteCatalyst.
A 2010 Stevie Awards Finalist as Best Executive in a Service Business, Fishman has been with BGT since 2003 and manages some of the agency’s largest accounts, including Avaya, ADP, ADT and Sony. She and her team have kept Avaya, BGT’s oldest client at 10 years, so satisfied that BGT was named Avaya’s Global Marketing Vendor of the Year in 2006. Additionally, under her leadership, ADP.com and Tyco.com were named Top 10 B2B sites by BtoB Magazine in 2009 and 2010, respectively.
Fishman’s success as a business woman and comprehensive knowledge of the interactive marketing industry have made her a nationally recognized expert on all things related to marketing on the Web. She authors a monthly column on Behavioral Marketing for ClickZ and appears regularly in such top media outlets as BtoB Magazine, Chicago Business, SES Magazine and eHealthcare Strategy and Trends. She also speaks at interactive marketing events across the country, including at SES and OMMA.
A graduate of Brandeis University, Fishman was awarded the Wasserman Scholarship for academic achievement. She is a frequent judge for the eHealthcare Leadership Awards and is an active member of the Chicago Interactive Marketing Association and the Business Marketing Association of Chicago. She is dedicated to giving back to the community, and regularly donates her time and resources to the Special Olympics, Chicago Cares, Susan G. Komen for the Cure, Junior Achievement, the Revlon Walk for Women and the Office Depot Foundation.
When not at work, Fishman can be found around Chicago with her two Great Danes, who have their own little office at BGT.
Industry Expertise (4)
Advertising/Marketing
Social Media
Media - Online
Internet
Areas of Expertise (5)
Social Media
Behavioral Marketing
Analytics
Big Data
Retargeting
Education (1)
Brandeis University: Bachelor of Arts, Politics, Health Policy 1997
Affiliations (2)
- Business Marketing Association
- Interactive Marketing Association
Links (1)
Event Appearances (5)
Social Media Signals in Search
SES Chicago Chicago
2011-11-16
Is Retargeting/Remarketing Right for You?
SES San Francisco San Francisco
2011-08-17
Transforming Traditional Qualitative Research with Digital Data: Is it Possible and Where Do You Begin?
OMMA Metrics New York
2011-03-23
Advanced Analytics and Behavioral Marketing
SES Chicago Chicago
2010-10-19
What is the Value of Behavior in the Targeting Mix?
OMMA Behavioral San Francisco
2010-07-21
Sample Talks (2)
Transforming Traditional Qualitative Research with Digital Data: Is it Possible and Where Do You Begin?
Does survey research remain relevant in the digital world when you can measure the behavior, demographics, and psychographics of site visitors? What are the most appropriate and effective ways to integrate offline or online qualitative data with the data collected from digital channels. In this session, learn how to cross the chasm, bridge the gap, and generate insights for business by bringing together (or not bringing together) qualitative research and data with digital research and data.
Big Data & Social: Mining Social Media Data to Add Value
With the expansion of social media, the importance of establishing connections between individuals and brands is growing. Furthermore, the brand message is increasingly being influenced by social conversations and user insights, leading companies to formulate advocacy numbers to justify user-engagement programs. In this session, we will ask whether all of the social media metrics your business calculates are really affecting your strategy and the tactics set in to place to achieve results.
Availability
- Keynote
- Moderator
- Panelist
- Workshop Leader
- Host/MC
- Author Appearance
- Corporate Training
Social