Andrea Hershatter - Emory University, Goizueta Business School. Atlanta, GA, US

Andrea Hershatter Andrea Hershatter

Senior Lecturer in Organization and Management | Emory University, Goizueta Business School

Atlanta, GA, US

Andrea Hershatter specialties in entrepreneurship, creativity and innovation, Millennials, and women in business.



Andrea Hershatter is Senior Associate Dean and Director of the BBA Program in Emory's Goizueta Business School. She has led this program for approximately two decades and has helped to achieve nine consecutive Businessweek ranking in the Top 10, a distinction held by only four undergraduate business programs in the world. Three of the most recent programmatic initiatives she is leading are the creation of multiple liberal arts/business integrative initiatives with Emory College, the development of the BBA Capstone course, and the implementation of a Master in Professional Accounting degree program. Andrea holds a faculty position in the Organization and Management area, where she teaches entrepreneurship, a course she previously taught as a visiting faculty member in the Helsinki School of Economics. Her research focuses on creativity and innovation, passions she combines with a strong interest in popular culture and music. She regularly consultants to corporations and academia on the Millennial generation, and has worked as a millennial expert with the Graduate Management Admission Council to enhance undergraduate student outreach. She is a frequent presenter on the topics of entrepreneurship, generational attitudes and perceptions, and management education. Andrea currently serves on the advisory board of the Economic Empowerment Initiative, a non-profit organizations focused on inner-city youth and on the board of directors for The Speech School, the nation's most comprehensive center for language and literacy. She is additionally on the boards of multiple entrepreneurial ventures including Campus MovieFest, the world's largest student film festival, and PrayerSpark, the first platform to connect renown spiritual leaders to those seeking prayer and affirmation. She is additionally active in a wide array of professional organizations and routinely holds leadership roles on multiple Emory committees, including her current position as chair of the Emory Committee on Student Entrepreneurship. She is the recipient of the university-wide Emory Williams Distinguished Teaching Award, the Don Keough Award for Excellence and the Goizueta Outstanding Staff Impact Award, recognizing the most significant contributions to the School's growth, development and success during it 90 year history.

Areas of Expertise (7)

Entrepreneurship Innovation Creative Organizations Entertainment Millennial Generation Economics Management Education

Education (3)

Emory University: PhD, Institute of Liberal Arts

Duke University: Master's, Fuqua School of Business 1983

Tulane University: Bachelor's, Freeman School 1981

Media Appearances (3)

Shark Tank: Why Georgians risk humiliation for TV money

My AJC  online


Professor Hershatter is featured in this article for My AJC.

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The astounding boom in undergrad business education

Fortune  online


"Applications at the top-ranked business schools were up at nearly every institution this year, in some cases in the double digits.”

Professor Hershatter is featured in this article for Fortune.

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Young and unwilling to relocate: How Millennials may be holding back the U.S. labour and housing recovery

Financial Post  online


Professor Hershatter is quoted in this article for the Financial Post.

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Articles (1)

Millennials and the World of Work: An Organization and Management Perspective Journal of Business and Psychology



The purpose of this article is to provide a contextual overview that illustrates and illuminates some of the defining characteristics of the Millennial generation. This study offers a framework for understanding the most compelling issues organizations face in their efforts to effectively incorporate the generation currently entering the workforce.


This is a review and commentary that links together current research on Millennials in the workplace into a cohesive narrative, supplemented by several short business case studies and the authors’ own research, insights, and experiences working with Millennials in a university.


This article explores the ways in which college-educated members of the Millennial generation approach the world of work, especially in the context of their particular relationships with technology and institutions. Drawing on our experience as educators, we share our observations, along with those of others, highlighting organizational best practices when we have encountered them. We have grounded our thinking in the context of research and surveys about this population, including our own work, and examined the particular behaviors that seem to be most relevant to the tasks of recruiting, managing, and developing the generation now entering the workforce.


While cross-generational workplace tensions are neither new nor likely to dissipate, we believe that additional insights gained by exploring this complex and sometimes paradoxical generation will facilitate the ability to tap into their many abilities and talents.


This article sets aside the question of whether there are genuine differences in values across generations and instead examines two compelling factors that differentiate Millennial behaviors in the workplace. The first is their incorporation of technology as a “sixth sense” and as a fully integrated means of interacting with the world. The second is their expectation of organizational accommodation, stemming from their prior experiences and the degree to which institutions have made themselves malleable to the needs and desires of this cohort. Although much has been written about Millennials in the workforce, this approach provides a unique and nuanced understanding of the genesis of certain sets of behaviors and expectations.

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