Andrea Phillips

Transmedia Writer & Game Designer

  • Oceanside NY

A Creator's Guide to Transmedia Storytelling. Expert transmedia designer Andrea Phillips shows you the future of digital marketing

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Biography

Andrea Phillips is an award-winning transmedia writer, game designer and author. Her book, A Creator's Guide to Transmedia Storytelling, will be published by McGraw-Hill in June 2012.

Her work includes a variety of educational and commercial projects, including Floating City with Thomas Dolby, The Maester's Path for HBO's Game of Thrones with Campfire Media, The Drunk and On Drugs Happy Funtime Hour Quest with Stitch Media, America 2049 with human rights nonprofit Breakthrough, Routes Game for Channel 4 Education, the independent commercial ARG Perplex City, and The 2012 Experience for Sony Pictures.

These projects have won awards including the Prix Jeunesse Interactivity Prize, a Broadband Digital award, a BIMA, an IVCA Grand Prix award, the Origins Vanguard Innovation Award, and others.

Her indie work includes the Kickstarted collaboration Balance of Powers, the ongoing Twitter horoscopes of Madame Zee, the e-published anthology Shiva's Mother and Other Stories, and the forthcoming serial transmedia project Felicity.

Andrea is a co-moderator for the first community of ARG players, the Cloudmakers. This 6,000-member group created many of the methods and social dynamics used by the ARG community to this day. She is also a Fellow of the Futures of Entertainment.

She has spoken at SXSW, MIT Storytelling 3.0, the Power to the Pixel/IFP Cross-Media Forum, ARGfest, DIY Days, FITC Storytelling X.1, and Nordic Games Conference, among others.

Andrea cheats at solitaire (a victimless crime) and Words With Friends (which is less forgivable). Consider yourself warned.

Industry Expertise

Media Production
Advertising/Marketing
Publishing
Design
Writing and Editing
Computer Gaming
Media - Print
Social Media
Media - Online
Entertainment

Areas of Expertise

Transmedia Storytelling
Experience Design
Interactive Design
Game Design
Digital Culture
New Media
Social Games

Accomplishments

Author

2012-06-22

From transmedia pioneer Andrea Phillips, A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms is the first major, comprehensive resource to feature instruction on the principles of storytelling, platform selection, execution, big-picture strategy and structural considerations – plus case studies of milestone transmedia projects and interviews with more than a dozen leading transmedia creators.

Transmedia Writer & Game Designer – Deus Ex Machinatio

2007-06-01

Game design, writing, and experience consultation for transmedia projects, alternate reality games, pervasive and immersive games, and other net-native forms of narrative and entertainment.

Recipient – Digi Award

2011-12-06

In 2011, Andrea won a Digi Award for Best in Digital Advertising for her work on The Drunk and on Drugs Happy Funtime Hour Quest. Andrea was the Writer & Experience Designer for the project. The Digi Awards are Canada's premier showcase of the remarkable digital media companies, projects, products and pioneers that are putting Canada at the forefront of the international mediascape.

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Education

Eastern Michigan University

Bachelor of Arts

Journalism

1996

Affiliations

  • International Game Developers Association
  • Futures of Entertainment

Testimonials

Organizer

http://www.meetup.com/TransmediaVancouver/events/41473292/

Vancouver Transmedia Meetup

Both smart and funny, Andrea has a great breadth of experience in the trenches of creation that grounds her talks in reality, with truly useful insights into the actual nuts and bolts of things. At the same time, her passion excites you by proximity, and she's one of the most gracious people I know. Having her speak to Transmedia Vancouver was more than worthwhile -- it was instructive and inspiring.

Event Appearances

Transmedia Storytelling

Discovery Creative Speaker Series  Silver Spring, MD

2012-05-30

Why Games Need Transmedia

Nordic Games Conference  Malmö, Sweden

2012-05-24

Techniques of Transmedia Storytelling

Writers Guild of America East Speaker Series  New York City

2012-05-15

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Sample Talks

A Creator's Guide to Transmedia Storytelling

Transmedia is definitely a buzzword these days, and forward-thinkers from Madison Avenue to Hollywood are trying to get up to speed about what it is and how to get in on the action. Andrea Phillips will share lessons from her book, "A Creator's Guide to Transmedia Storytelling," a practical manual on the art and craft of telling a story over multiple media.

Extending Your Story

Moving from single-media to transmedia storytelling requires a new mindset and a new creative process. Andrea Phillips walks you through the possibilities and pitfalls.

Hoax or Transmedia? The Ethics of Pervasive Fiction

The classic ARG storytelling technique involves putting content into the real world and web as if the story were really happening. But the line between truth and fiction online is blurry—and getting blurrier all the time—so not everyone who finds your content will know it's not for real. One person's hoax is another's deeply immersive experience. So how does a transmedia designer learn to strike the right balance between immersive and responsible?

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Style

Availability

  • Keynote
  • Moderator
  • Panelist
  • Workshop Leader
  • Host/MC
  • Author Appearance
  • Corporate Training

Fees

$1000 to $5000*Will consider certain engagements for no fee
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