generic speaker image
Andrea Phillips - . Oceanside, NY, US

Andrea Phillips

Transmedia Writer & Game Designer


A Creator's Guide to Transmedia Storytelling. Expert transmedia designer Andrea Phillips shows you the future of digital marketing



Andrea Phillips Publication


15 Lessons from Ten Years in Transmedia Storytelling ARGs and Women: Moving Beyond the Hot Brunette Ismar09 AR Games: Types and Technologies


Andrea Phillips: What is Transmedia? Andrea Phillips: What's the most common mistake in Transmedia Storytelling? Andrea Phillips: How do you get started with Transmedia Storytelling? Andrea Phillips - objects and encounters ARGs and Women: Moving Beyond the Hot Brunette




Andrea Phillips is an award-winning transmedia writer, game designer and author. Her book, A Creator's Guide to Transmedia Storytelling, will be published by McGraw-Hill in June 2012.

Her work includes a variety of educational and commercial projects, including Floating City with Thomas Dolby, The Maester's Path for HBO's Game of Thrones with Campfire Media, The Drunk and On Drugs Happy Funtime Hour Quest with Stitch Media, America 2049 with human rights nonprofit Breakthrough, Routes Game for Channel 4 Education, the independent commercial ARG Perplex City, and The 2012 Experience for Sony Pictures.

These projects have won awards including the Prix Jeunesse Interactivity Prize, a Broadband Digital award, a BIMA, an IVCA Grand Prix award, the Origins Vanguard Innovation Award, and others.

Her indie work includes the Kickstarted collaboration Balance of Powers, the ongoing Twitter horoscopes of Madame Zee, the e-published anthology Shiva's Mother and Other Stories, and the forthcoming serial transmedia project Felicity.

Andrea is a co-moderator for the first community of ARG players, the Cloudmakers. This 6,000-member group created many of the methods and social dynamics used by the ARG community to this day. She is also a Fellow of the Futures of Entertainment.

She has spoken at SXSW, MIT Storytelling 3.0, the Power to the Pixel/IFP Cross-Media Forum, ARGfest, DIY Days, FITC Storytelling X.1, and Nordic Games Conference, among others.

Andrea cheats at solitaire (a victimless crime) and Words With Friends (which is less forgivable). Consider yourself warned.

Industry Expertise (10)

Media - Print

Social Media

Media - Online


Media Production




Writing and Editing

Computer Gaming

Areas of Expertise (7)

Transmedia Storytelling

Experience Design

Interactive Design

Game Design

Digital Culture

New Media

Social Games

Accomplishments (6)

Author (professional)


From transmedia pioneer Andrea Phillips, A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms is the first major, comprehensive resource to feature instruction on the principles of storytelling, platform selection, execution, big-picture strategy and structural considerations – plus case studies of milestone transmedia projects and interviews with more than a dozen leading transmedia creators.

Transmedia Writer & Game Designer – Deus Ex Machinatio (professional)


Game design, writing, and experience consultation for transmedia projects, alternate reality games, pervasive and immersive games, and other net-native forms of narrative and entertainment.

Recipient – Digi Award (professional)


In 2011, Andrea won a Digi Award for Best in Digital Advertising for her work on The Drunk and on Drugs Happy Funtime Hour Quest. Andrea was the Writer & Experience Designer for the project. The Digi Awards are Canada's premier showcase of the remarkable digital media companies, projects, products and pioneers that are putting Canada at the forefront of the international mediascape.

Recipient – IVCA Gold Award and Grand Prix Award (professional)


In 2010, Andrea won a Gold Award in the Web 2.0 category and a Grand Prix Award at the International Visual Communications Association (IVCA) Awards. The recognition was for being the Lead Game Designer on The IVCA Awards are the most acclaimed celebration of effective business and public sector communications in video, interactive projects, business television and digital media across Europe.

Recipient – Prix Jeunesse International Interactivity Award (professional)


In 2010, Andrea was recognized for being the Lead Game Designer for when the game won the Prix Jeunesse International Interactivity Award, which honours excellence in digital extensions of a broadcaster’s multiplatform strategy, for a children’s TV program or series.

Author (professional)


Shiva's Mother and Other Stories is a collection of moody, sometimes dark short stories about technology, magic, choice and sacrifice. Journey from cutting-edge nanotech to faery and back again, along the line where science fiction and fantasy blur together.

Education (1)

Eastern Michigan University: Bachelor of Arts, Journalism 1996

Affiliations (2)

  • International Game Developers Association
  • Futures of Entertainment

Testimonials (1)

Lucas J.W. Johnson, Organizer | Vancouver Transmedia Meetup

Both smart and funny, Andrea has a great breadth of experience in the trenches of creation that grounds her talks in reality, with truly useful insights into the actual nuts and bolts of things. At the same time, her passion excites you by proximity, and she's one of the most gracious people I know. Having her speak to Transmedia Vancouver was more than worthwhile -- it was instructive and inspiring.

Event Appearances (17)

Transmedia Storytelling

Discovery Creative Speaker Series  Silver Spring, MD


Why Games Need Transmedia

Nordic Games Conference  Malmö, Sweden


Techniques of Transmedia Storytelling

Writers Guild of America East Speaker Series  New York City


The Transmedia Balancing Act

DIY Days NYC  New York City


A Creator's Guide to Transmedia Storytelling

SXSW Interactive  Austin, Texas


Writing for Transmedia

Transmedia Vancouver Event Series  Vancouver, British Columbia


Extending Your Story

Power to the Pixel/IFP Cross Media Forum NYC  New York City


Hoax or Transmedia? The Ethics of Pervasive Fiction

SXSW Interactive  Austin, TX


Perplex City

Transmedia New York City Event Series  New York City


ARGs and Women: Moving Beyond the Hot Brunette

SXSW Interactive  Austin, TX


An ARG on Every Corner and Two on Sundays: The Popularity of Alternate Reality Games

ARGFest-o-Con 2012  Toronto, Ontario


A Conversation with Andrea Phillips

Convergence: Immersive Media at Lincoln Center  New York City


A Creator's Guide to Transmedia Storytelling

BIG Idea Breakfast  Chicago, Illinois


Touching the Storyworld: The New Emotional Landscape of Transmedia Storytelling

The Future of StoryTelling Summit  New York City


You’re Such a Character: New Roles for Audiences in Storytelling

New York Film Festival's Convergence Speaker Series  New York City


ARGs, LARPS, and Transmedia – What’s the Difference, Anyway?

Transmedia L.A. Webinar Series  Webinar


The Ethics and Responsibilities of Fiction

TEDx Transmedia  Rome, Italy


Sample Talks (5)

A Creator's Guide to Transmedia Storytelling

Transmedia is definitely a buzzword these days, and forward-thinkers from Madison Avenue to Hollywood are trying to get up to speed about what it is and how to get in on the action. Andrea Phillips will share lessons from her book, "A Creator's Guide to Transmedia Storytelling," a practical manual on the art and craft of telling a story over multiple media.

Extending Your Story

Moving from single-media to transmedia storytelling requires a new mindset and a new creative process. Andrea Phillips walks you through the possibilities and pitfalls.

Hoax or Transmedia? The Ethics of Pervasive Fiction

The classic ARG storytelling technique involves putting content into the real world and web as if the story were really happening. But the line between truth and fiction online is blurry—and getting blurrier all the time—so not everyone who finds your content will know it's not for real. One person's hoax is another's deeply immersive experience. So how does a transmedia designer learn to strike the right balance between immersive and responsible?

Why Games Need Transmedia

Games already feature many of the elements that make transmedia so compelling – but branching into transmedia storytelling can lead to richer games and more vibrant fandoms. Learn why and how game designers should extend their IP across multiple media.

Alternate Reality Games and Women: Moving Beyond the Hot Brunette

ARGs are often trotted out as a shining example of woman-friendly games. They boast unusually high rates of female developers and players, and a slew of kick-ass female leads. But if you dig a little deeper, are they still just the post-Buffy version of Princess Peach, always needing to be saved?



  • Keynote
  • Moderator
  • Panelist
  • Workshop Leader
  • Host/MC
  • Author Appearance
  • Corporate Training


1000 to 5000 *Will consider certain engagements for no fee