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Andreea Gorbatâi - Haas School of Business, University of California, Berkeley. Berkeley, CA, US

Andreea Gorbatâi Andreea Gorbatâi

Assistant Professor | Haas School of Business, University of California, Berkeley


Expert on new forms of organizing


Areas of Expertise (6)

Collective Entrepreneurship

Mechanisms of Collective Production

Open Innovation

Collective Action Participation

Social Structures

Social Norms


Andreea Gorbatâi is an Assistant Professor in Management of Organizations at Berkeley Haas. She currently teaches the Leading People course in the evening MBA program. Her research focuses on social mechanisms related to knowledge production and information sharing and on the role of language and emotions in markets. Organizational theory research has examined the various social mechanisms and structures that play a role in knowledge diffusion and the characteristics of this knowledge. However, the perspective of information as a public good and the unintended consequences of different modes of free knowledge production and sharing have been underexplored in this field. In response to this issue, Gorbatai’s work seeks to answer questions such as: Under what conditions do collective producers make useful goods? How do social networks of collective production affect social norm infringement and enforcement? Under what conditions does conflict improve the quality of collective goods? When does entrepreneurship emerge from free knowledge production settings, and what strategies do entrepreneurs adopt in relation to the community they emerged from? How does media make sense of information about new organizational forms, and under what conditions does it contribute to their legitimization?

Gorbatâi received her PhD in organizational behavior from the Harvard Business School and was a finalist of the 2011 INFORMS / Organization Science Dissertation Proposal Competition. She earned her a master’s degree in sociology from Harvard University and an undergraduate degree in economics and sociology from Dartmouth College. Before her academic career, she worked in economic consulting for National Economic Research Associates (NERA), a Marsh & McLennan company, and in strategy and operations consulting for Deloitte Consulting. Her work spanned a wide range of projects—from estimations of intellectual property damage in biotech and competitive analyses for antitrust trials in the software industry to IT merger and integration planning, consumer packaged goods process redesign, and performance management system design for the publishing industry. She has extensive international experience and is fluent in five languages.

Education (3)

Harvard University: PhD, Organizational Behavior

Harvard University: MA, Sociology

Dartmouth College: BA, Economics and Sociology

Honors & Awards (11)

Research Enabling Grant, Committee on Research, UC Berkeley

Spring 2013-2017

Undergraduate Research Apprentice Program funding, UC Berkeley


Garwood Center, Haas School of Business, UC Berkeley


Research Program on the Economics of Knowledge Contribution grant


Research Assistantship in the Humanities, Committee on Research, UC Berkeley

Summer 2013 - 2014

Dissertation Completion Fellowship

Harvard University

Wyss Doctoral Fellowship

Harvard Business School

Truxal Award, Sociology Department

Dartmouth College

Phi Beta Kappa

Dartmouth College

Rufus Choate Scholar

Dartmouth College

Presidential Scholar Research Grant

Dartmouth College

Selected External Service & Affiliations (2)

  • Professional Membership: Academy of Management, American Sociological Association, International Network for Social Network Analysis
  • Program Committee Member and Reviewer: International Symposium on Wikis and Open Collaboration, 2009 – 2012

Languages (5)

  • English
  • French
  • Italian
  • Romanian
  • Spanish

Positions Held (1)

At Haas since 2012

2012 – present, Assistant Professor, Haas School of Business

Media Appearances (5)

Billionaire toy mogul answers critics who say his crowdfunding campaign to save Toys R Us is a stunt

Los Angeles Times  online


"If any of his investor friends would want to contribute, they would not contribute on the GoFundMe page," said Andreea Gorbatai, an assistant professor at Berkeley's Haas School of Business. "They would pitch in for equity, so attention seems like the only thing he's looking to get out of this."

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Here's Why Crowdfunding Is a Good Bet For Female Founders

Inc.  online


According to a 2017 crowdfunding report from PwC, women do substantially better on crowdfunding platforms than their male counterparts. Berkeley-Haas School of Business and the Kellogg School of Management found that women are effectively better storytellers than men, which helps them perform better on crowdfunding platforms.

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Women Are Better Crowdfunders Than Men. Here's Why.

Entrepreneur  online


Women raise more money with crowdfunding than men do, all other things being equal, according to a study of nearly 10,000 Indiegogo campaigns. That’s because women tend to use more positive and inclusive language and that builds community with potential investors, says UC Berkeley Haas School of Business Assistant Professor Andreea Gorbatai.

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Crowdfunding Is A Female Founder's Best Friend

Forbes  online


Raising money is hard work, no matter who you are. However, it’s no secret that women entrepreneurs have an even harder time raising capital from angels, venture capitalists and bankers than their male counterparts.

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Where Women Entrepreneurs Raise More Money Than Men

Elle  online


When a young college student drummed up a creatively feline approach to headphones back in 2014, she had no idea she was about to unleash a Cat Ear Headphone revolution. Wenqing Yan came to Indiegogo looking to raise $250,000 to bring her quirky headphones to life.

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Selected Papers & Publications (6)

Testing Coleman’s Social-Norm Enforcement Mechanism: Evidence from Wikipedia

American Journal of Sociology

Andreea Gorbatâi and Mikołaj Jan Piskorski


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Management and the Future of Open Collaboration

Journal of Organizational Change Management

Andreea Gorbatai, Dariusz Jemielniak, and Mathieu O'Neil


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Linguistic Advantage: Gender and the Language of Crowdfunding

Academy of Management Annual Meeting Proceedings

Andreea Gorbatâi and Laura Nelson


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Structural Sampling: A Technique for Exposing Social Structure

Handbook of Innovative Qualitative Research Methods: Pathways to Cool Ideas and Interesting Papers

Andreea Gorbatâi and Sonali K. Shah


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Enchanting Fields: Collective Events and Emotion as Value-Amplifiers during the Emergence and Institutionalization of the Maker Movement

Social Science Research Network

Andreea Gorbatâi and Cyrus Dioun


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The Paradox of Novice Contributions in Collective Production: Evidence from Wikipedia

Social Science Research Network

Andreea Gorbatâi


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Teaching (2)

Introduction to Organizational Behavior

UGBA 105

Leading People