Andrew Cudmore, Ph.D.
Professor | Nathan M. Bisk College of Business Florida Tech
- Melbourne FL
Dr. Cudmore's research interest includes corporate social responsibility (CSR) and innovation.
Areas of Expertise
Corporate Social Responsibility
Sustainability
Social Marketing
Brand Image
Package Design
Innovation
Sports Marketing
About
Dr. B. Andrew Cudmore has been a faculty member of Florida Tech for the last 19 years, while maintaining a market research consulting firm. This firm allows Dr. Cudmore to stay connected to industry and also provides work experience for his students.
Dr. Cudmore began his career in the oil industry as a market analyst (or consultant) for Petro-Canada, Norcen Energy Resources and the Ziff Energy Group. After making the transition to academia, Dr. Cudmore taught for 26 years, across six universities and two countries. He has been awarded seven educational grants, five external business grants and two internal research awards. Dr. Cudmore has created more than 20 business courses on campus and online. He has a B.A. in Economics, an MBA in Finance and International Business and a Ph.D. in Marketing with a specialization in Consumer Behavior.
Dr. Cudmore considers service a high priority. He serves his university, his college, his students, his community (pro bono work for over 40 businesses, the majority of which were children's charities) and his discipline. He has been a reviewer for textbooks, conferences, and journals such as MIT Sloan Management Review, Issues in Innovation, Journal of Business Disciplines, Journal of Engineering and Management Integration, Journal of Business Research and Journal of Business Ethics.
Dr. Cudmore's research interest includes corporate social responsibility (CSR) and innovation, environmental protection, social marketing, ethics, sustainability, customer service, motivating behavior, technology in business and website usability, packaging and brand image. His work has been published in International Journal of Marketing Studies, Journal of Global Business Management, Journal of Management and Engineering Integration, International Journal of Sustainable Development, Journal of Consumer Marketing, Journal of Management and Marketing Research, Journal of Vacation Marketing, Journal of Internet Commerce, Entrepreneur Executive, Healthcare Marketing Services, Journal of Accounting and Finance Research, Advances in Consumer Research, European Association for Consumer Research and Journal of Business Research. His research indices are: H-index 7; I10-index 6; H-G-index 10.25; 20 PRJs (peer-reviewed journals); 1,911 citations; 57 scholarly works.
Dr. Cudmore began his career in the oil industry as a market analyst (or consultant) for Petro-Canada, Norcen Energy Resources and the Ziff Energy Group. After making the transition to academia, Dr. Cudmore taught for 26 years, across six universities and two countries. He has been awarded seven educational grants, five external business grants and two internal research awards. Dr. Cudmore has created more than 20 business courses on campus and online. He has a B.A. in Economics, an MBA in Finance and International Business and a Ph.D. in Marketing with a specialization in Consumer Behavior.
Dr. Cudmore considers service a high priority. He serves his university, his college, his students, his community (pro bono work for over 40 businesses, the majority of which were children's charities) and his discipline. He has been a reviewer for textbooks, conferences, and journals such as MIT Sloan Management Review, Issues in Innovation, Journal of Business Disciplines, Journal of Engineering and Management Integration, Journal of Business Research and Journal of Business Ethics.
Dr. Cudmore's research interest includes corporate social responsibility (CSR) and innovation, environmental protection, social marketing, ethics, sustainability, customer service, motivating behavior, technology in business and website usability, packaging and brand image. His work has been published in International Journal of Marketing Studies, Journal of Global Business Management, Journal of Management and Engineering Integration, International Journal of Sustainable Development, Journal of Consumer Marketing, Journal of Management and Marketing Research, Journal of Vacation Marketing, Journal of Internet Commerce, Entrepreneur Executive, Healthcare Marketing Services, Journal of Accounting and Finance Research, Advances in Consumer Research, European Association for Consumer Research and Journal of Business Research. His research indices are: H-index 7; I10-index 6; H-G-index 10.25; 20 PRJs (peer-reviewed journals); 1,911 citations; 57 scholarly works.
Media Appearances
Outlet shop 'til you drop: Here are 11 of our favorite Florida outlet malls
Florida Today online
2021-11-10
Outlets first appeared in the 1930s as locations for excess inventory and irregular items, said Dr. B. Andrew Cudmore, a marketing professor at the Bisk College of Business at Florida Tech in Melbourne. And that's what they remained through the 1970s.
Education
University of South Carolina
Ph.D.
2000
Dalhousie University
M.B.A.
1988
Acadia University
B.A.
1986
Links
Social
Selected Articles
Performance enhancing drug usage: The influence of adverse health effects and public embarrassment
Association for Industry, Engineering and Management Systems (AIEMS)2019
Journal of Management & Engineering Integration
Journal of Management & Engineering Integration2018
Marketing challenges for the next generation of nuclear power: Has deregulation eliminated the nuclear option?
Industry, Engineering & Conference Management Systems Conference2022
