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Andrew Whinston - The University of Texas at Austin, McCombs School of Business. Austin, TX, US

Andrew Whinston Andrew Whinston

Professor, Department of Information, Risk, and Operations Management | The University of Texas at Austin, McCombs School of Business


E-commerce, online business, social networks, and internet data security


Areas of Expertise (10)

Information Systems


Data Security


Social Media Analytics

New Economy

Social Network Analysis

Electronic Commerce

Business Research

Online Behaviors


Andrew B. Whinston is a professor in the department of Information, Risk, & Operations Management, Economics, Computer Science, and the School of Information. He is a pioneering researcher and prolific writer in the fields of e-commerce, internet security, social networks, information management, and online consumer behaviors. In 2011, he was identified as the most influential researcher in the field of management information systems.

Whinston is the Hugh Roy Cullen Centennial Chair in Business Administration, Professor of Information Systems, Computer Science and Economics at the McCombs School of Business, and is the John Newton Centennial IC2 Fellow, and Director of the Center for Research in Electronic Commerce at The University of Texas at Austin.

An economist and computer scientist, he was the first to publish a book on electronic commerce, and he continues to study and publish research on digital technologies as they relate to business, markets and consumers. He was honored in 2009 with the Career Award for Outstanding Research Contributions at The University of Texas at Austin. He has written more than 25 books and 400 articles for refereed publications. According to Google Scholar, they have been referenced more than 10,000 times in scholarly publications.



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Longhorn Game Changers: Andrew Whinston, PhD How to Slice the Pie? Optimal Share Structure Design in Internet Advertising...


Education (3)

Carnegie Institute of Technology: Ph.D., Economics

Graduation in 1962.

Carnegie Institute of Technology: M.Sc., Economics

Graduation in 1960.

University of Michigan: B.A., Arts

Graduation in 1957.

Media Appearances (14)

The Global Hack Could Have Been Much, Much Worse

Bloomberg  online


Andrew Whinston, a University of Texas at Austin professor of management science and information systems, has been working to show what might happen if governments did intervene more actively to assess the security status of companies and give them a public rating. His research, which uses data on spam and phishing emails from thousands of business networks to give companies a security rating, suggests that government policy would spur companies to spend more on security, driven by consumer awareness. “Let’s say you have to go to the hospital, and maybe besides checking the doctors, you check the security level,” Whinston says. “If, according to the ranking from the government, this is a place that’s not all that safe, you’d say, ‘Well, I’ll drive a couple of miles more and go to a safer place.’ ”

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Study uses text-mining to improve market intelligence on startups

Science Daily  online


Lee and his co-researchers Zhan (Michael) Shi, assistant professor of Information Systems at the W.P. Carey School of Business at Arizona State University and Andrew Whinston, Hugh Cullen Chair Professor at the McCombs School of Business at the University of Texas at Austin, are also publishing their research in the leading journal Management Information Systems Quarterly as "Towards a Better Measure of Business Proximity: Topic Modeling for Industry Intelligence." The paper is forthcoming but currently available as a preprint.

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Company matches with text mining

The Shorthorn  online


Andrew Whinston, assistant professor at the McCombs School of Business at UT Austin, who assisted Lee in his research said the study helps narrow down the options of what a company is looking for.

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He Fights Spam So You Don't Have To

Know  online


Longhorn Game Changer Andrew Whinston and his SpamRankings.net team have our back.

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Dell Shareholders Push Back in Buyout Share Price Appraisal Case

Austin Business Journal  online


Whinston said it’s likely that Michael Dell will at some point launch an initial public offering again at a higher valuation, creating a windfall for himself and investor Silver Lake Partners.

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Consumer Advocates Support Tesla Direct Sales in Dispute

Bloomberg Businessweek  online


Tesla is part of a wave of changing business models sparked by the Internet and new technology, said Whinston.

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Twitter Pattern: Those Who Don't Know You Well Are More Likely to Retweet

Phys.Org  online


For their study, they put together a complex program utilizing 20 computers over 140 days.

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Researchers Take Down Spam One Day at a Tome

Know  online


“Most spam is sent from computers compromised by botnets or phishing” says center director Andrew Whinston.

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The Secret to YouTube Success

Alcalde Magazine  online


Three electronic-commerce researchers filed a 45-page paper —examining why it is that certain YouTube videos find success online, while others wither and fall into the Internet’s great abyss.

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Study: Microsoft Repeatedly Ranks as Top U.S. Spammer

Network World  online


Andrew Whinston explains a research project called SpamRankings.net which identifies the biggest spammers in certain countries, as part of an effort to study the impact of data security issues on consumers.

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UT Researchers Launch SpamRankings to Flag Hospitals Hijacked by Spammers

eWeek  online


SpamRankings will publicize "spam havens," or organizations that have been hijacked by spammers to unwittingly take part in the spam-distribution operation.

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What If the U.S. Shut Down the Internet Like Egypt Did?

The Christian Science Monitor  online


The broader U.S. economy has grown intertwined with Internet-based services over the past decade, according to Whinston.

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Online Sites Promote the Art of the Barter

Pittsburgh Post-Gazette  online


"Historically in economies, you argue for the creation of money to avoid the inefficiencies of having this double coincidence of wants," Whinston says.

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Houston Is One Of The Cities Where Amazon Is Offering Deliveries To Cars

Houston Public Media  online


For Andrew Whinston, a professor who teaches at the University of Texas at Austin’s McCombs School of Business and specializes in electronic commerce, Amazon’s new service proves the company is going in “new directions.”

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Articles (14)

Andrew B. Whinston Citations Google Scholar

Listing of top scholarly works by Andrew B. Whinston

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Identity Management and Tradable Reputation MIS Quarterly


The article presents a study regarding identity management and online reputation trading. Topics include the importance of auditing in separating different types of agents, concerns regarding whether reputations are reliable when they are purchased rather than built originally, and the implications for establishing reliable online environments and promoting effective online interactions.

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Sentiment Manipulation in Online Platforms: An Analysis of Movie Tweets Production and Operations Management


We study one of movie studios' operation activities, sentiment manipulation, in the context of movie tweets. Using the movie release and movie studios' earning announcement dates as sources of exogenous shocks, we find that both the average Twitter sentiment and the proportion of highly positive tweets exhibit a significant drop on the movie's release day or movie studios' earnings announcement day.

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Pricing Strategies under Behavioral Observational Learning in Social Networks Production and Operations Management


In this study, we examine optimal pricing strategies of a monopolistic firm using an analytical model that accounts for behavioral observational learning in social networks. We show that a seller could potentially control the information available to future customers and induce behavioral observational learning, using an information‐revealing pricing strategy.

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A Friend Like Me: Modeling Network Formation in a Location-Based Social Network Journal of Management Information Systems


This article studies the strategic network formation in a location-based social network. We build an empirical model of social link creation that incorporates individual characteristics and pairwise user similarities.

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Two Formulas for Success in Social Media: Learning and Network Effects Journal of Management Information Systems


Recent years have witnessed an unprecedented explosion in information technology that enables dynamic diffusion of user-generated content in social networks. Online videos, in particular, have changed the landscape of marketing and entertainment, competing with premium content and spurring business innovations. In the present study, we examine how learning and network effects drive the diffusion of online videos.

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Special Issue: Economics of Electronic Commerce Journal of Management Information Systems


This special issue showcases a wide variety and richness of problems, as well as the sophistication of methodology and insights representing the cutting edge in contemporary electronic commerce research.

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The Impact of Social Network Structures on Prediction Market Accuracy in the Presence of Insider Information Journal of Management Information Systems


This paper examines the effects of social network structures on prediction market accuracy in the presence of insider information through a randomized laboratory experiment.

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Towards a Better Measure of Business Proximity: Topic Modeling for Analyzing M&As Journal of the ACM


In this article, we propose a new measure of firms’ dyadic business proximity.

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The Dynamics of Online Word-of-Mouth and Product Sales—An Empirical Investigation of the Movie Industry Journal of Retailing


An examination of how word-of-mouth (WOM) on the Internet is generated and how it influences consumers' purchase decisions at retail outlets.

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Do Online Reviews Matter?—An Empirical Investigation of Panel Data Decision Support Systems


This study examines the persuasive effect and awareness effect of online user reviews on movies' daily box office performance.

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An Empirical Investigation of Net-Enabled Business Value MIS Quarterly


This paper addresses processes through which business value is created through such Internet-enabled value chain activities.

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Understanding the Service Component of Application Service Provision: Empirical Analysis of Satisfaction with ASP Services MIS Quarterly


In this paper, we draw upon the consumer satisfaction paradigm widely employed in marketing literature to analyze post-usage satisfaction with ASP services.

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P2P Networking: An Information-Sharing Alternative IEEE Computer Society


Peer-to-peer computing offers a radically new way of isolating and focusing on the internet's networking aspect as the business model's mainstay.

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