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Michelle Andrews - Emory University, Goizueta Business School. Atlanta, GA, US

Michelle Andrews Michelle Andrews

Assistant Professor of Marketing | Emory University, Goizueta Business School




Andrews’ research on digital marketing and field experiments has been published in a number of leading journals including Marketing Science, Management Science, the Journal of Marketing, Strategic Management Journal, and Harvard Business Review.

Areas of Expertise (4)

Digital Marketing Marketing Strategy Social interaction Field experiments

Education (1)

Temple University: Ph.D., Marketing 2015

Media Appearances (3)

This Is Why You Can’t Stop Shopping During Your Commute

Brit + Co  


The reason: Crowded subways cause people to turn inward, away from the crowds, and immerse themselves in their mobile phones. “Nowadays a smartphone is a good way to mentally escape from physically crowded environments,” researcher Michelle Andrews of Emory University explains. “As a result, people are more involved with their smartphones and may pay more attention to incoming mobile ads when they are in crowded areas.” So snapping up that perfect bag when riding to work on a crowded train? Totally not your fault...

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The Right Way to Do Mobile Marketing

Knowledge @ Wharton  radio


As the level of crowdedness in people’s immediate context keeps increasing, people are more likely to accept and redeem offers coming on their mobile devices.

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Being stuck on the subway makes you more likely to SHOP: A packed commute causes people to turn to online stores, claims study

Daily Mail  


Michelle Andrews of Emory University, Xueming Luo of Temple University, Zheng Fang of Sichuan University, and Anindya Ghose of New York University teamed up with a cellphone service provider to analyse the mobile behaviours of subway riders...

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