Ann Christiano is a leading expert in public interest communications, a growing discipline uses science-driven strategic communications and storytelling to advance positive social change. She writes and speaks frequently about strategic communication of social movements and the social science about how people feel and react to polarizing issues.
Industry Expertise (2)
Public Relations and Communications
Areas of Expertise (4)
Public Interest Communications
Public Relations Strategy
Public Relations Writing
Media Appearances (5)
In the Covid-19 vaccine push, no one is speaking Gen Z’s language
STAT News online
“Using messages and strategies and approaches that are rooted in the research and that we know work will get us where we need to be,” said Ann Christiano, the director of the University of Florida’s Center for Public Interest Communications. “If I didn’t believe that, I wouldn’t be able to get out of bed in the morning.”
With City Commission's help, UF student marketing campaign promotes mask-wearing in bars
In October, Searight Christiano got a call from city manager Lee Feldman, who asked the center to create a recommendation on how to get students to wear masks in public. She said news coverage of bars reopening at full capacity was one of the reasons Feldman called. “I guess the pictures had just come out from the previous weekend — the long lines outside of the bars — and he was really concerned about the issue from a health and safety perspective,” she said.
UF student marketing plan encourages masks in bars to stave off COVID
The Gainesville Sun online
“Social norms are perceptions of behaviors of people like us," said Ann Christiano, the director of Center for Public Interest Communications in a presentation to the City Commission last week.
GovExec Daily: Establishing Public Trust in a Vaccine
Government Executive radio
University of Florida's Ann Christiano and Jack J. Barry join the podcast to discuss how officials can promote health measures to help in the fight against the COVID-19 pandemic.
U.S. COVID-19 survivors to honor dead Sunday, rally online for effective pandemic response
“Providing that narrative where one has been missing can be incredibly powerful in overcoming misinformation or misperceptions,” said Ann Christiano, director of the University of Florida’s Center for Public Interest Communications.
Coronavirus vaccines: health experts identify ways to build public trustThe Conversation
Ann Christiano, Jack J. Barry
2020 The pharmaceutical companies Pfizer and BioNtech announced Nov. 20, 2020, that they will seek emergency use authorization from the Food and Drug Administration for a vaccine to prevent COVID-19. On Nov. 16, Moderna announced that a vaccine it has been working on has been shown to be close to 95% effective.
The Back-of-the-Envelope Guide to Communications StrategyStanford Social Innovation Review
Ann Christiano, Annie Neimand
2017 Communications strategy should be flexible, scrappy, and accessible to everyone on your team. This four-question framework, rooted in social science, can help organizations craft an effective strategy that drives real social change.