hero image
Ann Searight Christiano - University of Florida. Gainesville, FL, US

Ann Searight Christiano

Director, Clinical Professor | University of Florida

Gainesville, FL, UNITED STATES

Ann Christiano is a leading expert in public interest communications.


Ann Christiano is a leading expert in public interest communications, a growing discipline uses science-driven strategic communications and storytelling to advance positive social change. She writes and speaks frequently about strategic communication of social movements and the social science about how people feel and react to polarizing issues. Ann is the director and founder of the Center for Public Interest Communications and a clinical professor in the Department of Public Relations in the College of Journalism and Communications.

Areas of Expertise (6)

Social Change

Public Interest Communications

Public Relations Strategy

Public Relations Writing

Public Relations

Strategic Communication

Media Appearances (4)

This Untapped Tool Could Help Boost Vaccination Rates

Barron's  online


Ann Christiano and co-author Jack Barry write about the failure of workplace vaccine mandates and share some fresh ideas to inspire the last third of Americans not yet vaccinated. They suggest activating the millions of Americans who are vaccinated to inspire those who are not.

view more

In the Covid-19 vaccine push, no one is speaking Gen Z’s language

STAT News  online


“Using messages and strategies and approaches that are rooted in the research and that we know work will get us where we need to be,” said Ann Christiano, the director of the University of Florida’s Center for Public Interest Communications. “If I didn’t believe that, I wouldn’t be able to get out of bed in the morning.”

view more

With City Commission's help, UF student marketing campaign promotes mask-wearing in bars

Alligator  online


In October, Searight Christiano got a call from city manager Lee Feldman, who asked the center to create a recommendation on how to get students to wear masks in public. She said news coverage of bars reopening at full capacity was one of the reasons Feldman called. “I guess the pictures had just come out from the previous weekend — the long lines outside of the bars — and he was really concerned about the issue from a health and safety perspective,” she said.

view more

UF student marketing plan encourages masks in bars to stave off COVID

The Gainesville Sun  online


“Social norms are perceptions of behaviors of people like us," said Ann Christiano, the director of Center for Public Interest Communications in a presentation to the City Commission last week.

view more






loading image


Ann Christiano: Welcome to Public Interest Communications When Words Change Lives - Ann Christiano Ann Christiano: Introductions Accelerant on the Fire of Change | Ann Christiano | TEDxUF Ann Christiano - Commencement Speech