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Ann Christiano - University of Florida. Gainesville, FL, US

Ann Christiano Ann Christiano

Director of the Center for Public Interest Communications | University of Florida

Gainesville, FL, UNITED STATES

Ann Christiano is a leading expert in public interest communications.


Ann Christiano is a leading expert in public interest communications, a growing discipline uses science-driven strategic communications and storytelling to advance positive social change. She writes and speaks frequently about strategic communication of social movements and the social science about how people feel and react to polarizing issues.

Industry Expertise (2)

Public Relations and Communications

Social Media

Areas of Expertise (4)

Public Interest Communications

Public Relations Strategy

Public Relations Writing

Public Relations

Media Appearances (5)

In the Covid-19 vaccine push, no one is speaking Gen Z’s language

STAT News  online


“Using messages and strategies and approaches that are rooted in the research and that we know work will get us where we need to be,” said Ann Christiano, the director of the University of Florida’s Center for Public Interest Communications. “If I didn’t believe that, I wouldn’t be able to get out of bed in the morning.”

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With City Commission's help, UF student marketing campaign promotes mask-wearing in bars

Alligator  online


In October, Searight Christiano got a call from city manager Lee Feldman, who asked the center to create a recommendation on how to get students to wear masks in public. She said news coverage of bars reopening at full capacity was one of the reasons Feldman called. “I guess the pictures had just come out from the previous weekend — the long lines outside of the bars — and he was really concerned about the issue from a health and safety perspective,” she said.

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UF student marketing plan encourages masks in bars to stave off COVID

The Gainesville Sun  online


“Social norms are perceptions of behaviors of people like us," said Ann Christiano, the director of Center for Public Interest Communications in a presentation to the City Commission last week.

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GovExec Daily: Establishing Public Trust in a Vaccine

Government Executive  radio


University of Florida's Ann Christiano and Jack J. Barry join the podcast to discuss how officials can promote health measures to help in the fight against the COVID-19 pandemic.

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U.S. COVID-19 survivors to honor dead Sunday, rally online for effective pandemic response

Reuters  online


“Providing that narrative where one has been missing can be incredibly powerful in overcoming misinformation or misperceptions,” said Ann Christiano, director of the University of Florida’s Center for Public Interest Communications.

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Articles (2)

Coronavirus vaccines: health experts identify ways to build public trust

The Conversation

Ann Christiano, Jack J. Barry

2020 The pharmaceutical companies Pfizer and BioNtech announced Nov. 20, 2020, that they will seek emergency use authorization from the Food and Drug Administration for a vaccine to prevent COVID-19. On Nov. 16, Moderna announced that a vaccine it has been working on has been shown to be close to 95% effective.

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The Back-of-the-Envelope Guide to Communications Strategy

Stanford Social Innovation Review

Ann Christiano, Annie Neimand

2017 Communications strategy should be flexible, scrappy, and accessible to everyone on your team. This four-question framework, rooted in social science, can help organizations craft an effective strategy that drives real social change.

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When Words Change Lives - Ann Christiano Ann Christiano: Introductions Accelerant on the Fire of Change | Ann Christiano | TEDxUF Ann Christiano - Commencement Speech Ann Christiano: Welcome to Public Interest Communications


Languages (1)

  • English