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Ann Handley - MarketingProfs. Andover, MA, US

Ann Handley

Chief Content Officer | MarketingProfs

Andover, MA, UNITED STATES

Speaks on Content, Marketing, Publishing

Media

Publications:

Ann Handley Publication

Documents:

Photos:

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Videos:

Ann Handley talks Content with Vocus Content Creation: Using Case Studies to Tell Your Story (w/ Ann Handley) Nikki Naiser with Ann Handley on Creating a Social Media Path to Conversion Personality Project: Ann Handley

Audio:

Social

Biography

Ann Handley is the Chief Content Officer of MarketingProfs, an online training and educational resource for businesses and marketers. Formerly, she co-founded ClickZ.com. She is the co-author of the bestselling book, Content Rules: How to Create Killer Blogs, Webinars, Podcasts, Whitepapers (and More!) to Engage Audiences and Ignite Your Business (Wiley, 2010). She was cited by Forbes as one of the Top 10 Influences in Social Media (December 2011) and is a monthly columnist for Entrepreneur magazine.

Industry Expertise (10)

Writing and Editing Professional Training and Coaching Media - Online Publishing Media Production Training and Development Social Media Public Relations and Communications Advertising/Marketing Corporate Training

Areas of Expertise (9)

B2b Marketing Customer Relationships Email Marketing Interactive Marketing Mobile Marketing Customer Engagement Corporate Communications Content Marketing

Accomplishments (3)

Advertising Age Power150 Top 20 Blog (professional)

The MarketingProfs Daily Fix blog is in the top 20 of the Advertising Age Power150

Top 10 - The Viral Garden's Top 25 Marketing & Social Media Blogs (professional)

The MarketingProfs Daily Fix blog is in the top 10 of The Viral Garden's Top 25 Marketing & Social Media Blogs

Author – Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (And More) That Engage Customers and Ignite Your Business (professional)

2012-05-22

Blogs, YouTube, Facebook, Twitter, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business. Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about.

Education (2)

Simmons College: BA, English, Communications 1985

Simmons College: BA, English, Communications

Event Appearances (15)

Beyond Blogs and White Papers: 7 Approaches for Compelling Content That You Haven't Thought Of

MarketingProfs Business-to-Business Marketing Forum 2011  Boston

2011-06-15

Content Rules and Content Tools: Why and How to Manage Your Content Marketing

MarketingProfs Digital Marketing Forum 2011  Austin, Texas

2011-02-03

Content Rules

SXSW Interactive 2011  Austin, Texas

2011-03-12

The Content Rules for Executives

Content Marketing World 2011  Cleveland, Ohio

Keynote: The Soul of Your Brand

Confab 2011: The Content Strategy Conference  Minneapolis, Minnesota

2011-05-10

Content Rules!

Connections 2011: The Power of One  Indianapolis, Indiana

2011-09-14

Brand Journalism in the Real-World

SXSW Interactive 2012  Austin, Texas

2012-03-12

KEYNOTE INTRODUCTORY ADDRESS

SocialTech 2012  Seattle, Washington

2012-03-30

KEYNOTE SPEECH

Business Communicators Summit  Overland Park, Kansas

2012-02-02

KEYNOTE SPEECH: Create Killer Web Content

Bridgeline Denver Breakfast Seminar  Denver, Colorado

From Boring to Story: How to Make Your Content Rule

Inbound 2012  Boston, Massachusetts

2012-08-30

How to Create Epic Content that Is True to Your Brand AND Drives Business

Content Marketing World 2012  Columbus, Ohio

2012-09-06

Applying Content Creatively

Awareness Exploring Social Media Business Summit  Burlington, Massachusetts

2011-10-17

Panel Moderator – 7 Minutes of Awesome: 7 Awesome Insights from 7 Awesome B2B Marketers

B2B Marketing Forum  Boston, Massachusetts

2012-10-05

Content Strategies

DemandCon  Boston, Massachusetts

2012-10-01

Sample Talks (4)

The Content Rules for Marketing Executives

How does a company make the leap from “marketing-speak” to become a publisher on the Web? How do you know what to say? How can you create stories and videos and blog posts that people will love? How can you cultivate fans and spark devotion? How can your ideas ignite your business? How do you know if it’s working?

Now for all you executives…how do you plan, resource and operationalize content marketing in your organization?

Content Rules!: How to Create Content People Actually Care About

Produce great stuff, and your customers will come to you. Produce great stuff, and your customers will share your story for you. Of course, like many things in life, that bit of luck comes with a hitch: your online content must be the right sort of content: Customer-focused. Authentic. Compelling. Remarkable. Interesting. Valuable.

Ann will show you how to create remarkable content: blogs, podcasts, webinars, ebooks, and other web content that will lure would-be customers to you.

The Soul of Your Brand

If you're going to put content to work for your business, you need that's more than pixels and text and bytes. Your content should truly reflects who you are, content that's deeply rooted in your brand. You need content with soul. Ann will explore why certain content sets companies apart, then give you ideas on how you can create content that is truly the soul of your brand.

From Boring to Story: How to Make Your Content Rule

Lately, everyone is suddenly embracing that “publisher” mantra… loving up content, extolling its virtues, and excited about its future. But content isn't a magic bullet. How can you create the kind of content that will truly ignite your business, instead of just boring your audience? Ann will share how the principles in her book, Content Rules, will help communicators excel in this rich and storied social world, and not fall into the traps that relegate content to the din of mediocrity.

Availability

  • Keynote
  • Moderator
  • Panelist
  • Host/MC
  • Author Appearance

Fees

*Will consider certain engagements for no fee
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