Ann Handley

Chief Content Officer MarketingProfs

  • Andover MA

Speaks on Content, Marketing, Publishing

Contact

Social

Biography

Ann Handley is the Chief Content Officer of MarketingProfs, an online training and educational resource for businesses and marketers. Formerly, she co-founded ClickZ.com. She is the co-author of the bestselling book, Content Rules: How to Create Killer Blogs, Webinars, Podcasts, Whitepapers (and More!) to Engage Audiences and Ignite Your Business (Wiley, 2010). She was cited by Forbes as one of the Top 10 Influences in Social Media (December 2011) and is a monthly columnist for Entrepreneur magazine.

Industry Expertise

Corporate Training
Writing and Editing
Professional Training and Coaching
Media - Online
Publishing
Media Production
Training and Development
Social Media
Public Relations and Communications
Advertising/Marketing

Areas of Expertise

Corporate Communications
Content
Marketing
B2b Marketing
Customer Relationships
Email Marketing
Interactive Marketing
Mobile Marketing
Customer Engagement

Accomplishments

Top 10 - The Viral Garden's Top 25 Marketing & Social Media Blogs

The MarketingProfs Daily Fix blog is in the top 10 of The Viral Garden's Top 25 Marketing & Social Media Blogs

Advertising Age Power150 Top 20 Blog

The MarketingProfs Daily Fix blog is in the top 20 of the Advertising Age Power150

Author – Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (And More) That Engage Customers and Ignite Your Business

2012-05-22

Blogs, YouTube, Facebook, Twitter, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business. Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about.

Education

Simmons College

BA

English, Communications

1985

Simmons College

BA

English, Communications

Event Appearances

Content Rules

SXSW Interactive 2011  Austin, Texas

2011-03-12

The Content Rules for Executives

Content Marketing World 2011  Cleveland, Ohio

Keynote: The Soul of Your Brand

Confab 2011: The Content Strategy Conference  Minneapolis, Minnesota

2011-05-10

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Sample Talks

The Content Rules for Marketing Executives

How does a company make the leap from “marketing-speak” to become a publisher on the Web? How do you know what to say? How can you create stories and videos and blog posts that people will love? How can you cultivate fans and spark devotion? How can your ideas ignite your business? How do you know if it’s working?

Now for all you executives…how do you plan, resource and operationalize content marketing in your organization?

Content Rules!: How to Create Content People Actually Care About

Produce great stuff, and your customers will come to you. Produce great stuff, and your customers will share your story for you. Of course, like many things in life, that bit of luck comes with a hitch: your online content must be the right sort of content: Customer-focused. Authentic. Compelling. Remarkable. Interesting. Valuable.

Ann will show you how to create remarkable content: blogs, podcasts, webinars, ebooks, and other web content that will lure would-be customers to you.

The Soul of Your Brand

If you're going to put content to work for your business, you need that's more than pixels and text and bytes. Your content should truly reflects who you are, content that's deeply rooted in your brand. You need content with soul. Ann will explore why certain content sets companies apart, then give you ideas on how you can create content that is truly the soul of your brand.

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Availability

  • Keynote
  • Moderator
  • Panelist
  • Host/MC
  • Author Appearance
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