Ann Mirabito, Ph.D.
Associate Professor, Marketing Baylor University
- Waco TX
Internationally recognized scholar on the use of marketing science to improve consumer well-being with focus on threats to well-being
Media
Biography
She has explored ways stakeholders can act to improve healthcare outcomes and value. Her articles have appeared in leading marketing and medical journals including Harvard Business Review, MIT Sloan Management Review, Journal of Public Policy and Marketing, Journal of Service Research, Journal of Business Research, Annals of Internal Medicine, and Mayo Clinic Proceedings..
She has extensive executive experience in large (Frito-Lay, Time Warner) and small organizations both consumer-facing and business-to-business and nonprofit and government (Federal Reserve Board).
Mirabito, associate professor of marketing at Baylor's Hankamer School of Business, teaches MBA level marketing strategy, healthcare marketing, and marketing analytics courses. She is the recipient of the Hankamer School of Business Teaching Excellence Award and the Rachel Hunter Moore Award for Outstanding Woman Faculty at Baylor University.
After receiving her bachelor's degree in economics from Duke University, she earned her master's degree in business administration from Stanford University. She received her doctoral degree from Texas A&M University.
Areas of Expertise
Education
Texas A&M - Mays Business School
Ph.D.
Marketing
2008
Stanford University, Graduate School of Business
M.B.A.
Strategy
1983
Duke University
B.A.
Economics
1976
Media Appearances
How real estate agents can effectively communicate their value
North Columbus News online
2024-10-20
Ann Mirabito, Ph.D., associate professor of marketing at Baylor, is quoted in this article about how real estate agents can best communicate the value of their services. Agents should clearly outline their marketing plans and demonstrate how these efforts will attract qualified buyers while also building rapport through small talk, Mirabito suggested.
Answering Your Clients' Questions About Compensation
Realtor Magazine online
2024-08-18
Ann M. Mirabito, Ph.D., associate professor of marketing at Baylor who researches marketing strategy and consumer behavior, is quoted about the steps real estate agents need to make to communicate their value, including explaining and demonstrating their brand in a way that matters to consumers.
Business Review - Coping Through Commerce
KWBU-FM (Waco/NPR) online
2024-04-25
AUDIO: Ann M. Mirabito, Ph.D., associate professor of marketing at Baylor, challenges conventional notions that uncover how individuals are turning to the marketplace to manage the stressors associated with mental disorders, offering surprising insights into its potential role in mental health support.
Corporate fitness programs survive hard times
Washington Post online
2011-07-04
Ann Mirabito, one of the authors of the Harvard Business Review article, wrote in an e-mail that “the jury is still out” on the effectiveness of individual fitness programs.
“Our conclusion is that single programs (e.g., fitness subsidies or Weight Watchers) may be helpful but are unlikely to generate the big returns. Most important is creating an overall atmosphere that encourages wellness,” she wrote.
Articles
The marketplace, mental well-being, and me: Exploring self-efficacy, self-esteem, and self-compassion in consumer coping
Journal of Business ResearchJane E Machin, Natalie Ross Adkins, Elizabeth Crosby, Justine Rapp Farrell, Ann M Mirabito
2019
Individuals with mental disorders (MD) not only struggle with functional impairment; they must also manage the stigma accompanying their diagnosis. In this research we explore the role of the marketplace as a resource to help consumers cope with MD-related stressors.
The stigma turbine: A theoretical framework for conceptualizing and contextualizing marketplace stigma
Journal of Public Policy & MarketingAnn Mirabito, et al.
2016
Stigmas, or discredited personal attributes, emanate from social perceptions of physical characteristics, aspects of character, and “tribal” associations (e.g., race; ). Extant research has emphasized the perspective of the stigma target, with some scholars exploring how social institutions shape stigma.
You say you want a revolution? Drawing on social movement theory to motivate transformative change
Journal of Service ResearchAnn M Mirabito, Leonard L Berry
2015
Personal well-being of service employees and others is declining, yet well-being is likely to influence on-the-job productivity. Workplace wellness programming (WWP) is prevalent among service organizations, but is controversial with critics questioning the appropriateness and efficacy of employer involvement in personal health.
On the road to addiction: The facilitative and preventive roles of marketing cues
Journal of Business ResearchIngrid M Martin, Michael A Kamins, Dante M Pirouz, Scott W Davis, Kelly L Haws, Ann M Mirabito, Sayantani Mukherjee, Justine M Rapp, Aditi Grover
2013
This research broadens the focus on the addiction process by examining the role of marketing cues in the “pre-addiction” phase of the consumption continuum that is broadly conceptualized to include behavior that may or may not result in addiction.
From use to abuse: When everyday consumption behaviours morph into addictive consumptive behaviours
SSRNAditi Grover, Michael A Kamins, Ingrid Martin, Scott Davis, Kelly Haws, Ann M Mirabito, Sayantani Mukherjee, Dante M Pirouz, Justine Rapp
2013
Addiction does not begin with the harmful effects of being dependent on a particular consumption behaviour such as smoking, alcohol, or illegal drugs. Instead it starts with everyday seemingly benign behaviours that, through psychological, biophysical, and/or environmental triggers, can become harmful and morph into an addiction.
