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Ann Mirabito, Ph.D. - Baylor University . Waco, TX, US

Ann Mirabito, Ph.D.

Associate Professor | Baylor University


Dr. Ann Mirabito's research focuses on stigma, healthcare service experience, consumer health and workplace wellness.





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Ann Mirabito Workshop A: Wellness At Work



Dr. Ann Mirabito's research focuses on stigma, healthcare service experience, consumer health and workplace wellness.

She has explored ways stakeholders can act to improve healthcare outcomes and value. Her articles have appeared in leading marketing and medical journals including Harvard Business Review, MIT Sloan Management Review, Journal of Public Policy and Marketing, Journal of Service Research, Journal of Business Research, Annals of Internal Medicine, and Mayo Clinic Proceedings..

She has extensive executive experience in large (Frito-Lay, Time Warner) and small organizations both consumer-facing and business-to-business and nonprofit and government (Federal Reserve Board).

Mirabito, associate professor of marketing at Baylor's Hankamer School of Business, teaches MBA level marketing strategy, healthcare marketing, and marketing analytics courses. She is the recipient of the Hankamer School of Business Teaching Excellence Award and the Rachel Hunter Moore Award for Outstanding Woman Faculty at Baylor University.

After receiving her bachelor's degree in economics from Duke University, she earned her master's degree in business administration from Stanford University. She received her doctoral degree from Texas A&M University.

Areas of Expertise (8)

Stigmas of Mental Illness



Workplace Wellness

Health Policy

Consumer Health


Stigma in the Marketplace

Education (3)

Texas A&M - Mays Business School: Ph.D., Marketing 2008

Stanford University, Graduate School of Business: M.B.A., Strategy 1983

Duke University: B.A., Economics 1976

Media Appearances (1)

Corporate fitness programs survive hard times

Washington Post  online


Ann Mirabito, one of the authors of the Harvard Business Review article, wrote in an e-mail that “the jury is still out” on the effectiveness of individual fitness programs. “Our conclusion is that single programs (e.g., fitness subsidies or Weight Watchers) may be helpful but are unlikely to generate the big returns. Most important is creating an overall atmosphere that encourages wellness,” she wrote.

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Articles (5)

The marketplace, mental well-being, and me: Exploring self-efficacy, self-esteem, and self-compassion in consumer coping

Journal of Business Research

Jane E Machin, Natalie Ross Adkins, Elizabeth Crosby, Justine Rapp Farrell, Ann M Mirabito

2019 Individuals with mental disorders (MD) not only struggle with functional impairment; they must also manage the stigma accompanying their diagnosis. In this research we explore the role of the marketplace as a resource to help consumers cope with MD-related stressors.

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The stigma turbine: A theoretical framework for conceptualizing and contextualizing marketplace stigma

Journal of Public Policy & Marketing

Ann Mirabito, et al.

2016 Stigmas, or discredited personal attributes, emanate from social perceptions of physical characteristics, aspects of character, and “tribal” associations (e.g., race; ). Extant research has emphasized the perspective of the stigma target, with some scholars exploring how social institutions shape stigma.

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You say you want a revolution? Drawing on social movement theory to motivate transformative change

Journal of Service Research

Ann M Mirabito, Leonard L Berry

2015 Personal well-being of service employees and others is declining, yet well-being is likely to influence on-the-job productivity. Workplace wellness programming (WWP) is prevalent among service organizations, but is controversial with critics questioning the appropriateness and efficacy of employer involvement in personal health.

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On the road to addiction: The facilitative and preventive roles of marketing cues

Journal of Business Research

Ingrid M Martin, Michael A Kamins, Dante M Pirouz, Scott W Davis, Kelly L Haws, Ann M Mirabito, Sayantani Mukherjee, Justine M Rapp, Aditi Grover

2013 This research broadens the focus on the addiction process by examining the role of marketing cues in the “pre-addiction” phase of the consumption continuum that is broadly conceptualized to include behavior that may or may not result in addiction.

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From use to abuse: When everyday consumption behaviours morph into addictive consumptive behaviours


Aditi Grover, Michael A Kamins, Ingrid Martin, Scott Davis, Kelly Haws, Ann M Mirabito, Sayantani Mukherjee, Dante M Pirouz, Justine Rapp

2013 Addiction does not begin with the harmful effects of being dependent on a particular consumption behaviour such as smoking, alcohol, or illegal drugs. Instead it starts with everyday seemingly benign behaviours that, through psychological, biophysical, and/or environmental triggers, can become harmful and morph into an addiction.

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