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Anne Miles - The DMC Initiative. Sydney Area, Australia, NSW, AU

Anne Miles

General Manager | The DMC Initiative

Sydney Area, Australia, NSW, AUSTRALIA

General Manager at The DMC Initiative



I'm all about good ideas getting made. I believe that there is no shortage of good ideas out there but the real value is in how to get them to see the light of day. I'm passionate about the process behind getting good ideas over the line and intact as they go on air. I am passionate about collaborative workplaces and getting the right formula of 'magic' in the process that ends up on screen as the tangible creative product. A big part of my focus is on getting the left brain and right brain working together.

I realise I have massive experience across the advertising, film, VFX, and marketing industries but I certainly don't stand still. Having been the first agency producer to bring film production in-house at J.Walter Thompson, to have the first in-house editing at Grey Worldwide and to be one of the first to explore digital formats I've always been keen on reinventing and getting work produced that otherwise wouldn't.

I have a number of talks related to the concept of 'Working for the Idea'. See for more inspiration.

Industry Expertise (1)


Areas of Expertise (3)


Creative Leadership

Tv Production

Accomplishments (1)

Advanced Life Coach (personal)

Advanced Life Coach training which was intended to assist my son with Asperger Syndrome to overcome his difficulties and to fit in with others and be happier. He has gone on from nearly being expelled from school to school vice captain in just 3 years.

Education (8)

Adschool: Creativity Workshop 2010

RMIT University: Business Studies: Advertising & PR, Advertising 1983

The Coaching Institute: Cert IV, Life Coaching 2010

Life Coaching Cert IV Advanced Life Coaching Cert IV Executive Coach Cert IV Business Coach Cert IV Diploma Life Coach Neuro-Linguistic Practitioner Trainer's Trainer Certified

Korumburra High School: HSC, Higher School Certificate 1982

Thinque: NLP Practitioner Certificate, NLP 2009

NLP Practitioner

The Coaching Institute: Cert IV Business Coaching, Business Coaching 2009

The Coaching Institute: Cert IV Executive Coach, Coaching 2009

Neuro-Linguistics Practitioner: Certificate, Neuro-Linguistics 2010

Affiliations (3)

  • and getting the best ideas out there.
  • creative leadership
  • Network: Commercial Ideas Network. Join me if you want to have more conversation about creativity

Testimonials (2)

Judith Whitfield, Publications Coordinator | UNSW

Anne was a fascinating person to listen to. Her experience in the industry and in a multitude of situations provides a wealth of anecdotes to share. And when paired with her sense of humour and level of communication, it makes for a very entertaining hour! Would recommend her as a motivational speaker to anyone.

Jonathan Samengo, Head of Strategic Services | DraftFCB Sydney

Anne Miles’ all-staff workshop was really valuable. She really helped us see our client’s world from their point of view and we now have a clear strategy tin how to work with two of our biggest.

Sample Talks (1)

Working for the Idea

I've talked on what it takes to get good ideas made, although don't have a standard presentation. I have many years experience in getting good work produced and love sharing the insights to help others. I have discussed some case studies and broken down the factors that allow a good idea to get over the line and to keep its integrity right to the end of the project.



  • Keynote
  • Panelist
  • Workshop Leader
  • Corporate Training


*Will consider certain engagements for no fee