Anouk Groen

CMF Trend Forecaster RNA Design

  • Zeewolde FL

CMF Design Forecasting & Strategy for 3D Products. Design Trend Lectures. CHOOSE THE FUTURE THAT FITS BEST.

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Biography

I have been in the field of CMF Design forecasting and consulting for over 15 years. With a degrees in Product Design (Art Center) and Marketing Management (Webster Uni) I have come to realize that forecasting of CMF design is also about finding the source of the trend and telling the story that goes with it in relation to the clients product.
The presentations are dynamic and useful for any industry that creates products that need to be updated regularly. I am currently consulting in the fields of automotive, transportation, sports products, telecommunications, audio visual and fashion accessories.
Information is presented in collage form that is easy to understand for designers, product planners and marketeers.
For more information or samples please contact me.

Industry Expertise

Automotive
Consumer Electronics
Design

Areas of Expertise

Materials
Automobile Marketing
Sports Product
Forecasting
Color
Design
Trends
Product Design
Automobile Industry
motorcycle design

Accomplishments

Nominated for the TWOTY award

https://www.rainbowcollection.nl/twoty/

Product and Mobility Ambassador 2019

2019-02-12

https://materialdistrict.com/article/future-products-interview-groen/

European Liaison Color Marketing Group

https://colormarketing.org/2018/09/18/bonn-2020-color-forecasting-trends/

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Education

Art Center College of Design

BS

Product Design

1990

Webster University

BA

Marketing and Management

1992

Minor in Psychology

Affiliations

  • Color Marketing Group Member
  • Second Sight
  • GK Group Japan
  • Donna e Mobile - Women in Mobility Design Network

Testimonials

Head of Design & Customer Experience

https://www.vodafone.de

Vodafone

'Anouk has supported us with color and material trend insights over the past years. Her reports are very professional, a great foundation for the design team to work with and full of insights and details to help understand market developments. She is fun and professional to work with.'

Media Appearances

IDSA - Color, Materials & Finish Trends with Anouk Groen

idsa  online

2021-11-08

Anouk Groen will inspire us with a cross-industry look at Color, Materials and Finishes in design trends for products and mobility.

Industrial designer are called upon to design products, services and experiences for uncertain futures. How can they predict the colors, materials and trends in advance?
Recorded on November 9, 2021

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Sample Talks

IDSA - Color, Materials & Finish Trends with Anouk Groen

Anouk Groen will inspire us with a cross-industry look at Color, Materials and Finishes in design trends for products and mobility.

Industrial designer are called upon to design products, services and experiences for uncertain futures. How can they predict the colors, materials and trends in advance?
Recorded on November 9, 2021
https://vimeo.com/654946684

Style

Availability

  • Keynote
  • Moderator
  • Panelist
  • Workshop Leader
  • Host/MC

Fees

$0 to $2000*Will consider certain engagements for no fee

Partnerships

Conceptual Design and thinking

Athanas Tubidis

2023-04-11

Conceptual future design creation and thinking for products and automotive

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Articles

BE INSPIRED – BE YOU!

IFA International

Anouk Groen

2018-09-08

Anouk Groen is a design trend forecaster for the respected CMF blog and owner of RNA Design NV. On Monday she gave an “Expert Talk” at IFA Global Markets in which she provided insights into future trends. Here she shares her thoughts with IFA International:

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PRODUCT DESIGN TRENDS 2020 FUNCTIONAL BEAUTY

IFA International

Anouk Groen

2019-09-08

This coming Monday, on the Expert Talks stage at IFA Global Markets, Anouk Groen – CMF Design Forecaster will deliver her Design Inspiration Forecast – what she describes as a “visual journey through the latest design trends with a focus on CMF (colour material and finish), customer motivation and the social trends that drive them”. We asked her to tell us more about current trends.

2019 marks the centenary of the Bauhaus Design Movement; the birth of modern design. The movement encouraged functionality, simplicity and beauty. Fast forward to the 2020 design forecast, and we see the importance of “desirability” or “functional beauty”.

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