Anouk Groen
CMF Trend Forecaster | RNA Design
Zeewolde, FL, FRANCE
CMF Design Forecasting & Strategy for 3D Products. Design Trend Lectures. CHOOSE THE FUTURE THAT FITS BEST.
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Biography
I have been in the field of CMF Design forecasting and consulting for over 15 years. With a degrees in Product Design (Art Center) and Marketing Management (Webster Uni) I have come to realize that forecasting of CMF design is also about finding the source of the trend and telling the story that goes with it in relation to the clients product.
The presentations are dynamic and useful for any industry that creates products that need to be updated regularly. I am currently consulting in the fields of automotive, transportation, sports products, telecommunications, audio visual and fashion accessories.
Information is presented in collage form that is easy to understand for designers, product planners and marketeers.
For more information or samples please contact me.
Industry Expertise (3)
Automotive
Consumer Electronics
Design
Areas of Expertise (10)
Materials
Automobile Marketing
Sports Product
Forecasting
Color
Design
Trends
Product Design
Automobile Industry
motorcycle design
Accomplishments (4)
Nominated for the TWOTY award (professional)
https://www.rainbowcollection.nl/twoty/
Product and Mobility Ambassador 2019 (professional)
2019-02-12
https://materialdistrict.com/article/future-products-interview-groen/
European Liaison Color Marketing Group (professional)
https://colormarketing.org/2018/09/18/bonn-2020-color-forecasting-trends/
Core Team Member (professional)
2021-02-14
Donna-e-Mobile (DeM) is a global network of Women Mobility Designers, founded in 1990, meeting online and at design events. Donna-e- Mobile (K.v.K 52071855) is a non-profit organization that strives to create a seamless connection between young talent and the industry through its platform MOVEAWARD.
Education (2)
Art Center College of Design: BS, Product Design 1990
Webster University: BA, Marketing and Management 1992
Minor in Psychology
Affiliations (4)
- Color Marketing Group Member
- Second Sight
- GK Group Japan
- Donna e Mobile - Women in Mobility Design Network
Links (6)
Testimonials (1)
Daniel Schubert, Head of Design & Customer Experience | Vodafone
'Anouk has supported us with color and material trend insights over the past years. Her reports are very professional, a great foundation for the design team to work with and full of insights and details to help understand market developments. She is fun and professional to work with.'
Media Appearances (1)
IDSA - Color, Materials & Finish Trends with Anouk Groen
idsa online
2021-11-08
Anouk Groen will inspire us with a cross-industry look at Color, Materials and Finishes in design trends for products and mobility. Industrial designer are called upon to design products, services and experiences for uncertain futures. How can they predict the colors, materials and trends in advance? Recorded on November 9, 2021
Sample Talks (1)
IDSA - Color, Materials & Finish Trends with Anouk Groen
Anouk Groen will inspire us with a cross-industry look at Color, Materials and Finishes in design trends for products and mobility. Industrial designer are called upon to design products, services and experiences for uncertain futures. How can they predict the colors, materials and trends in advance? Recorded on November 9, 2021 https://vimeo.com/654946684
Style
Availability
- Keynote
- Moderator
- Panelist
- Workshop Leader
- Host/MC
Fees
Partnerships (1)
Conceptual Design and thinking
Athanas Tubidis
2023-04-11
Conceptual future design creation and thinking for products and automotive
Articles (2)
BE INSPIRED – BE YOU!
IFA InternationalAnouk Groen
2018-09-08
Anouk Groen is a design trend forecaster for the respected CMF blog and owner of RNA Design NV. On Monday she gave an “Expert Talk” at IFA Global Markets in which she provided insights into future trends. Here she shares her thoughts with IFA International:
PRODUCT DESIGN TRENDS 2020 FUNCTIONAL BEAUTY
IFA InternationalAnouk Groen
2019-09-08
This coming Monday, on the Expert Talks stage at IFA Global Markets, Anouk Groen – CMF Design Forecaster will deliver her Design Inspiration Forecast – what she describes as a “visual journey through the latest design trends with a focus on CMF (colour material and finish), customer motivation and the social trends that drive them”. We asked her to tell us more about current trends. 2019 marks the centenary of the Bauhaus Design Movement; the birth of modern design. The movement encouraged functionality, simplicity and beauty. Fast forward to the 2020 design forecast, and we see the importance of “desirability” or “functional beauty”.
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