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Aronte Bennett - Villanova University. Villanova, PA, US

Aronte Bennett Aronte Bennett

Associate Chair of Marketing & Business Law | Villanova School of Business | Villanova University


Aronte Bennett, PhD, specializes in consumer behavior, information processing and brand relationships





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Areas of Expertise (9)

Business Corporate Social Responsbility Marketing Research Information Processing Consumer Behavior Pro Social Behavior Brand Relationships Research Methodology in Marketing Branding


Dr. Aronte Bennett specializes in consumer behavior and brand relationships, with research on corporate social responsibility, charitable donations, marketplace discrimination and brand perception. She teaches classes on marketing research and buyer behavior.

Education (3)

New York University: PhD

Florida Agricultural and Mechanical University: MBA

Florida Agricultural and Mechanical University: BS

Select Accomplishments (5)

Student Society Advisor of the Year (professional)


Journal of Consumer Affairs Best Paper Award (professional)

Awarded for “Shopping While Nonwhite: Racial Discrimination in the Marketplace."

Villanova School of Business Research Excellence Honorable Mention (professional)


Villanova School of Business Summer Research Award, (professional)

2014, 2016

Advertising Education Foundation Visiting Professor Program Participant (professional)


Affiliations (7)

  • Board of Directors, Fund for the Water Works
  • COO-Elect, Junior League of Philadelphia
  • Philadelphia Ad Club
  • American Marketing Association
  • Society for Consumer Psychology
  • Race in the Marketplace Research Network
  • The PhD Project, Marketing Ethnic Faculty Association

Select Media Appearances (5)

After banner 2016, The Wildwoods is letting visitors be as 'wild' as they want to be

Philadelphia School of Business  online


The new campaign is designed to convey the strong emotional connection and feeling that visitors have for the Wildwoods, according to the tourism agency. The new campaign and tagline are examples of a balanced strategy, according Aronté Bennett, associate professor of marketing and business law at Villanova University School of Business.

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Brand 'evolution' preps Saxbys for future growth including more college cafés

Philadelphia Business Journal  online


Bayer stressed it's not a complete "rebrand," but a "brand evolution." The brand just needed to catch up to where the business is now and where it's headed. "It's a very proactive approach," said Aronté Bennett, associate professor of marketing and business law at Villanova University School of Business. "It opens Saxbys up to future direction changes, because it removes constraints on what the consumer expects," Bennett said.

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That “shopping while black” feeling, charted

Quartz  online


Villanova University researchers Aronté Bennett, Ronald Hill, and Kara Daddario sought to put those feelings in concrete terms with a recent study titled “Shopping While Nonwhite: Racial Discrimination among Minority Consumers,” published in the Journal of Consumer Affairs last month.

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'Shopping while black' lawsuit – a first by employees – targets CVS

Christian Science Monitor  online


In December, researchers at Villanova University near Philadelphia found that nonwhite Americans, and especially black Americans, experienced being racially profiled in retail stores, both by being wrongly detained or steered away from certain products.

“We have a hard time recognizing these experiences that other people have, because we don’t notice them,” one of the researchers, Aronté Bennett, told Quartz in January. “Many consumers, minority and otherwise, don’t think that minorities are experiencing discrimination as a whole.”

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Minorities Differ Much From Each Other, But Not When Reacting to Ads



Minority groups are different from each other and from the majority. For an advertising message to resonate, it must be tailored to each group differently. At least, that 's the common wisdom...

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Select Academic Articles (5)

Omission and Commission as Marketplace Trauma Journal of Public Policy and Marketing

Aronté Bennett, Stacey M. Baker, Samantha Cross, J.P. James, Gregory Bartholomew, Akon Ekpo, Geraldine Henderson, Martina Hutton, Apoorv Khare, Abhijit Roy, Tony Stovall, and Charles Ray Taylor


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A Study of Social Equity within Bike Share Programs Transportation Letters

Gavin, Kristin, Aronté Bennett, Amy Auchincloss and Anna Katenta


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Shopping While Nonwhite: Racial Discrimination in the Marketplace Journal of Consumer Affairs,

Bennett, Aronté, Ronald P. Hill and Kara Draddario


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The Impact of Disparate Levels of Marketplace Inclusion on Consumer-Brand Relationships Journal of Public Policy and Marketing

Bennett, Aronté, Ronald P. Hill, and Daniel Oleksuik


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The Universality of Warmth and Competence: A Response to Brands as Intentional Agents Journal of Consumer Psychology

Bennett, Aronté and Ronald P. Hill


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