Areas of Expertise (11)
Dr. Aronte Bennett specializes in consumer behavior and brand relationships, with research on corporate social responsibility, charitable donations, marketplace discrimination and brand perception. She teaches classes on marketing research and buyer behavior.
New York University: PhD
Florida Agricultural and Mechanical University: MBA
Florida Agricultural and Mechanical University: BS
Select Accomplishments (5)
Student Society Advisor of the Year (professional)
Journal of Consumer Affairs Best Paper Award (professional)
Awarded for “Shopping While Nonwhite: Racial Discrimination in the Marketplace."
Villanova School of Business Research Excellence Honorable Mention (professional)
Villanova School of Business Summer Research Award, (professional)
Advertising Education Foundation Visiting Professor Program Participant (professional)
- Board of Directors, Fund for the Water Works
- COO-Elect, Junior League of Philadelphia
- Philadelphia Ad Club
- American Marketing Association
- Society for Consumer Psychology
- Race in the Marketplace Research Network
- The PhD Project, Marketing Ethnic Faculty Association
Select Media Appearances (6)
'We got you.' Inside Phila.'s big push to market itself to minority visitors.
Philadelphia Business Journal
Historically, tourism advertisements featuring minorities were rare, and the times they were featured they were “constrained or caricatured depictions,” said Aronte Bennett, associate chair of marketing and business law at Villanova School of Business.
That’s changing, and destinations like Philadelphia and its accompanying marketing organizations are investing more in minority tourism, motivated by “a number of converging forces,” Bennett said.
After banner 2016, The Wildwoods is letting visitors be as 'wild' as they want to be
Philadelphia School of Business online
The new campaign is designed to convey the strong emotional connection and feeling that visitors have for the Wildwoods, according to the tourism agency. The new campaign and tagline are examples of a balanced strategy, according Aronté Bennett, associate professor of marketing and business law at Villanova University School of Business.
New Study Ranks Philly 104th In Diversity
KYW Newsradio online
Aronte Bennett, an associate marketing professor at Villanova University says she finds the city’s ranking surprising. “I think it says that, while we are in the top half of the country, we have more space to grow,” she said. Bennett says there’s a lot to gain when people intermingle.
“The main benefit is exposure. Exposure to people and cultures and options that you might not have when you live in a less diverse area,” she said.
Brand 'evolution' preps Saxbys for future growth including more college cafés
Philadelphia Business Journal online
Bayer stressed it's not a complete "rebrand," but a "brand evolution." The brand just needed to catch up to where the business is now and where it's headed. "It's a very proactive approach," said Aronté Bennett, associate professor of marketing and business law at Villanova University School of Business. "It opens Saxbys up to future direction changes, because it removes constraints on what the consumer expects," Bennett said.
That “shopping while black” feeling, charted
Villanova University researchers Aronté Bennett, Ronald Hill, and Kara Daddario sought to put those feelings in concrete terms with a recent study titled “Shopping While Nonwhite: Racial Discrimination among Minority Consumers,” published in the Journal of Consumer Affairs last month.
'Shopping while black' lawsuit – a first by employees – targets CVS
Christian Science Monitor online
In December, researchers at Villanova University near Philadelphia found that nonwhite Americans, and especially black Americans, experienced being racially profiled in retail stores, both by being wrongly detained or steered away from certain products.
“We have a hard time recognizing these experiences that other people have, because we don’t notice them,” one of the researchers, Aronté Bennett, told Quartz in January. “Many consumers, minority and otherwise, don’t think that minorities are experiencing discrimination as a whole.”
Select Academic Articles (5)
Aronté Bennett, Stacey M. Baker, Samantha Cross, J.P. James, Gregory Bartholomew, Akon Ekpo, Geraldine Henderson, Martina Hutton, Apoorv Khare, Abhijit Roy, Tony Stovall, and Charles Ray Taylor
Gavin, Kristin, Aronté Bennett, Amy Auchincloss and Anna Katenta
Bennett, Aronté, Ronald P. Hill and Kara Draddario
Bennett, Aronté, Ronald P. Hill, and Daniel Oleksuik
Bennett, Aronté and Ronald P. Hill