Aronté Bennett, PhD
Associate Professor of Marketing & Business Law; Associate Dean of Diversity, Equity and Inclusion | Villanova School of Business Villanova University
- Villanova PA
Aronté Bennett, PhD, specializes in consumer behavior, information processing and brand relationships.
Media
Social
Areas of Expertise
Biography
Education
New York University
PhD
Florida Agricultural and Mechanical University
MBA
Florida Agricultural and Mechanical University
BS
Select Accomplishments
Student Society Advisor of the Year
2016
Journal of Consumer Affairs Best Paper Award
2016
Awarded for "Shopping While Non-White: Racial Discrimination in the Marketplace"
Villanova School of Business Research Excellence Honorable Mention
2016
Villanova School of Business Summer Research Award
2014, 2016
Advertising Education Foundation Visiting Professor Program Participant
2013
Affiliations
- Board of Directors, Fund for the Water Works
- COO-Elect, Junior League of Philadelphia
- Philadelphia Ad Club
- American Marketing Association
- Society for Consumer Psychology
- Race in the Marketplace Research Network
- The PhD Project, Marketing Ethnic Faculty Association
Select Media Appearances
Retailers Increase Efforts to Reduce Racial Profiling in Stores
The Wall Street Journal
2024-01-27
In the past, retailers mostly aimed antibias training at managers rather than rank-and-file workers, says Aronté Bennett, associate dean of diversity, equity and inclusion at Villanova University's business school... Such training also traditionally hasn't provided specific solutions for reducing bias, she says.
McDonald's CEO Faces Tall Task In Rebuilding Trust With Black, Brown Communities
Forbes
2021-11-11
"It makes me skeptical about everything they're trying to do," said Aronté Bennett, associate dean of diversity, equity and inclusion at the Villanova University School of Business. "It's scapegoating the exact same people it built its franchise upon."
"We Got You." Inside Philadelphia's Big Push to Market Itself to Minority Visitors.
Philadelphia Business Journal
2018-08-16
Historically, tourism advertisements featuring minorities were rare, and the times they were featured they were "constrained or caricatured depictions," said Aronté Bennett, associate chair of marketing and business law at Villanova School of Business. That's changing, and destinations like Philadelphia and its accompanying marketing organizations are investing more in minority tourism, motivated by "a number of converging forces," Bennett said.
After Banner 2016, the Wildwoods Is Letting Visitors Be as "Wild" as They Want to Be
Philadelphia Business Journal
2017-04-07
The new campaign is designed to convey the strong emotional connection and feeling that visitors have for the Wildwoods, according to the tourism agency. The new campaign and tagline are examples of a balanced strategy, according to Aronté Bennett, associate professor of marketing and business law at Villanova University School of Business.
"Shopping While Black" Lawsuit—a First by Employees—Targets CVS
The Christian Science Monitor
2015-06-04
In December, researchers at Villanova University near Philadelphia found that non-white Americans, and especially Black Americans, experienced being racially profiled in retail stores, both by being wrongly detained or steered away from certain products. "We have a hard time recognizing these experiences that other people have, because we don't notice them," one of the researchers, Aronté Bennett, said. "Many consumers, minority and otherwise, don't think that minorities are experiencing discrimination as a whole."
That "Shopping While Black" Feeling, Charted
Quartz
2015-01-16
Shopping while Black, shopping while Brown—racial profiling at the store—has long been decried in minority communities... Villanova University researchers Aronté Bennett, Ronald Hill and Kara Daddario sought to put those feelings in concrete terms with a recent study titled "Shopping While Nonwhite: Racial Discrimination Among Minority Consumers," published in the Journal of Consumer Affairs last month.
Select Academic Articles
Omission and Commission as Marketplace Trauma
Journal of Public Policy and MarketingAronté Bennett, Stacey M. Baker, Samantha Cross, J.P. James, Gregory Bartholomew, Akon Ekpo, Geraldine Henderson, Martina Hutton, Apoorv Khare, Abhijit Roy, Tony Stovall, Charles "Ray" Taylor
2016
A Study of Social Equity Within Bike Share Programs
Transportation LettersKristin Gavin, Aronté Bennett, Amy Auchincloss, Anna Katenta
2016
Shopping While Non-White: Racial Discrimination in the Marketplace
Journal of Consumer AffairsAronté Bennett, Ronald P. Hill, Kara Daddario
2015
The Impact of Disparate Levels of Marketplace Inclusion on Consumer-Brand Relationships
Journal of Public Policy and MarketingAronté Bennett, Ronald P. Hill, Daniel Oleksiuk
2013
The Universality of Warmth and Competence: A Response to Brands as Intentional Agents
Journal of Consumer PsychologyAronté Bennett, Ronald P. Hill
2012
