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Biography
I am the Founder and CEO of Fluence New Marketing, a digital marketing agency based in Durban, South Africa.
After studying toward a BCom degree at the University of the Western Cape, I sold computers and taught people how to use them for a year. I joined Ticketweb SA in 1998 and was part of the team that pioneered contact centre assistance via Instant Messaging. That same year I launched URBANTAINMENT - the first entertainment social network in South African cyberspace, which went on to become the first online marketing platform for Big Concerts. In 2001 I joined MTN and developed Yelloworld, the company's global in-house communications portal. I spent 14 months running my own design and branding agency KOOLOOMA and then joined Sytech Supplies as the company's Head of Brand Marketing in 2008.
In March 2011 I launched Fluence New Marketing at my ding room table.
In August 2011 I was invited to speak at the Social Media World Forum
In October 2012 I was invited to speak on a panel at The Digital Edge Live
In September 2012 I developed The Social Media Starter Pack.
In December 2012 I presented Social Media for Business at SEDA KZN
In January 2013 Fluence New Marketing won an award for job creation.
We are currently working on Hubspot, Hootsuite University and Google accreditations for both myself and the agency.
Industry Expertise (2)
Advertising/Marketing
Internet
Areas of Expertise (3)
Social Media
Internet Marketing
Branding
Accomplishments (1)
Speaker at Social Media World Forum 2011 (professional)
2013-07-10
I was invite dto speak at the Social Media World Forum in Cape Town in 2011
Education (2)
University of the Western Cape: Bachelor of Commerce, Industrial Psychology 1997
Damelin: HTML 4.0, Web Design 1999
Event Appearances (3)
Social Media for the Signage Industry
Sign Africa Sandton Convention Centre
2009-09-10
Facebook for the Signage Industry
Sign Africa Sandton Convention Centre
2010-09-09
Digital Marketing vs Offline Marketing
The Digital Edge Live Cape Town City Hall
2012-10-22
Sample Talks (1)
Social Media for the signage industry
I did a talk on social media for the signage industry at Sign Africa 2009 and 2010
Social