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Arvind Malhotra - UNC-Chapel Hill. Chapel Hill, NC, US

Arvind Malhotra Arvind Malhotra

Professor of Strategy and Entrepreneurship, UNC Kenan-Flagler Business School | UNC-Chapel Hill


Professor Malhotra studies social media's impact on business, open innovation and virtual teams.



The impact of social media on business; open innovation approaches in innovation tournaments and collaborative communities; and virtual teams are areas of research for Arvind Malhotra.

His research projects include studying successful how brands leverage social media for creating a loyal customer base, successful open-innovation organizational and extra-organizational structures; adoption of innovative technology-based services, such as wireless, by consumers and organizations; and management of knowledge in extra-organizational contexts.

Dr. Malhotra has received research grants from the Society for Information Managers Advanced Practices Council, Dell, Carnegie-Bosche Institute, National Science Foundation, RosettaNet consortium, UNC-Small Grants Program and the Marketing Sciences Institute.

He has consulted, conducted applied research projects or led executive development workshops with ESPN, U.S. Navy, U.S. Air Force, IBM, ExxonMobil, Primax Properties, Sprint, RosettaNet Consortium, American Golf Corporation, Cisco, ING Direct and Cargill Sweeteners.

Dr. Malhotra's research has been published in leading academic journals such as Harvard Business Review, Sloan Management Review, Academy of Management Perspectives, Information Systems Research, MIS Quarterly, Journal of Service Research, Journal of Services Marketing, Journal of Academy of Marketing Sciences, Manufacturing and Service Operations Management, Journal of Management Information Systems, Journal of Knowledge Management and Communications of the ACM.

He received the best paper award from MIS Quarterly, the top information science journal, in 2001, and the best paper of the year from the Journal of Services Research and Journal of Knowledge Management in 2005. Two of his papers earned the prestigious Society for Information Managers Best Paper Award.

Industry Expertise (3)

Education/Learning Business Services Research

Areas of Expertise (6)

Effects of Social Media on Business Innovation Collaborative Communities Virtual Teams Innovative Technologies Knowledge Management

Accomplishments (3)

MIS Quarerly Best Paper Award (professional)

The received the award from the top information science journal in 2001.

Journal of Services Research Best Paper Award (professional)

He received the award in 2005.

Journal of Knowledge Management Best Paper Award (professional)

He received the award in 2005.

Education (3)

University of Southern California: Ph.D., Business 1999

University of Southern California: M.S., Industrial Engineering 1994

Delhi Institute of Technology (NSIT): B.E., Electronics and Communications Engineering 1991

Media Appearances (4)

Amazon takes on Google and Apple

Marketplace  radio


Amazon is cutting off sales of streaming products Apple TV and Google Chromecast. Amazon’s website will, of course, continue selling its own streaming device, Fire TV. Not coincidentally, it works rather nicely with Amazon’s streaming service Prime Video. Amazon is giving up a cut of hardware sales in an attempt to rule streaming media.

“The question is: Is the revenue from content distribution more than the device [revenue]? And the answer definitely is yes,” said University of North Carolina business professor Arvind Malhotra.

The battle for streaming customers is a tough one with no certain outcome, so Amazon’s using its e-commerce muscle to fight back against its formidable competitors...

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The king of emerging economies

USA Today  online


"Their strategic partnerships give them a big competitive advantage," says Arvind Malhotra, a professor of entrepreneurship at the University of North Carolina, Chapel Hill. With 50 million Indians and 30 million Indonesians using Opera, the hustle has paid off. And the upshot is "huge," according to Malhotra — both countries have an Internet penetration of just 20 and 30 percent, respectively. It doesn't seem so ludicrous, then, when Boilesen says, "What gets me up in the morning" is reaching 500 million users (which is saying a lot, considering he slept just two hours)...

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When sharing is caring

Marketplace  radio

Arv Malhotra discusses problems in the sharing economy.

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Your primer on Yahoo's big news and Marissa Mayer's role in it all

BizWomen  online


Expert take: "They were beating down her doors," said Arvind Malhotra, a professor of strategy and entrepreneurship at the University of North Carolina's Kenan-Flagler Business School, in an interview with Bizwomen. "The pressure on her was immense."...

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Articles (8)

How CEOs can Leverage Twitter MIT Sloan Management Review

Rather than waiting for impressions about a company to be driven by others in social media, CEOs can help shape the conversation.

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How to Create Brand Engagement on Facebook MIT Sloan Management Review

A study of 98 global brands identifies factors that increase — or decrease — the chances of consumers “liking,” commenting on or sharing a company’s Facebook posts.

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How to Get Your Messages Retweeted MIT Sloan Management Review

Many companies are trying to leverage the power of Twitter. New research identifies factors that increase the odds that a company’s tweets will be shared with recipients’ networks.

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Absorptive capacity configurations in supply chains: gearing for partner-enabled market knowledge creation MIS Quarterly


The need for continual value innovation is driving supply chains to evolve from a pure transactional focus to leveraging interorganizational partner ships for sharing information and, ultimately, market knowledge creation. Supply chain partners are (1) engaging in ...

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Service quality delivery through web sites: a critical review of extant knowledge Journal of the Academy of Marketing Science


ABSTRACT: Evidence exists that service quality delivery through Web sites is an essential strategy to success, possibly more important than low price and Web presence. To deliver superior service quality, managers of companies with Web presences must first ...

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ES-QUAL a multiple-item scale for assessing electronic service quality Journal of Service Research


ABSTRACT: Using the means-end framework as a theoretical foundation, this article conceptualizes, constructs, refines, and tests a multiple-item scale (ES-QUAL) for measuring the service quality delivered by Web sites on which customers shop online. Two stages of ...

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Knowledge management: An organizational capabilities perspective Journal of Management Information Systems


A hallmark of the new economy is the ability of organizations to realize economic value from their collection of knowledge assets as well as their assets of information, production distribution, and affiliation. Despite the competitive necessity of becoming a knowledge- ...

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Technology adaptation: The case of a computer-supported inter-organizational virtual team MIS Quarterly


ABSTRACT: The adaptation process for new technology is not yet well understood. This study analyzes how an inter-organizational virtual team, tasked with creating a highly innovative product over a 10 month period, adapted the use of a collaborative technology and ...

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