Asif R. Khan is a veteran sales and business-development executive and entrepreneur with an outstanding track record in both the public and private sectors. Having recently completed an assignment as country manager for Vex Canada, one of the world leaders in WiFi, with operations in more than 35 countries, Asif is now focused on working as an independent consultant, speaker and venture capitalist to the location-based services community. In support of this, Asif has recently formed the Location Based Marketing Association a group dedicated to research and education in the space.
Prior to joining Vex Corporation, Asif held senior positions in Sales and Business Development at Octopz Inc., HelpCaster Technologies Inc. and Borderware Technologies where his responsibilities included international market development, securing strategic alliances and reseller agreements, and the creation of competitive intelligence programs and improved pricing models. Asif was a founding partner of Whodunet Inc., a network security and supply chain management business and has also held permanent and consulting positions at range of industry-leading organizations that include IBM, Oracle, Netcom, SAP, Royal Bank of Canada, and many others.
You can listen to Asif’s weekly podcast - This Week In Location-Based Marketing - every Monday at 10am.
Industry Expertise (9)
Professional Training and Coaching
Public Relations and Communications
Areas of Expertise (10)
Advertising and Marketing Strategies
Location Based Marketing
Board Advisor at Clip Mobile (professional)
Clip Mobile is an interactive mobile marketing firm located in Toronto. Our goal is to improve the lifestyle of Canadian consumers and challenge traditional business models through innovative uses of mobile technology. Location-based mobile coupons are a simple and effective way for consumers to save money on-the-go. Merchants are able to provide relevant and timely communications with customers at their closest contact point: their Smartphone.
Board Advisor at TenFour Labs Inc. (professional)
Tenfour is the simplest way to share locations with friends and family because there's no extra software for them to install. Its safe, accurate, and works everywhere. Locate the best places to eat, play, shop, and save, then instantly share & compare what you find with others. Tenfour's quick search feature lets you find the things you want most often without typing. Tenfour turns your mobile device into an instant chat room.
Board Advisor at Bee Media Inc. (professional)
Bee Media is a virtual shopping assistant that helps you find the best deals wherever you are. Fantastic offers and more are sent right to your smartphone from shopping centres and retailers in your vicinity. Bee Media is the ONE shopping app that works in multiple locations. The right offers, the right place, the right time: that’s Bee Media. Plus, enjoy convenient shopping tools.
University of Waterloo: Economics and Management Sciences
Event Appearances (6)
Leveraging Location for Marketing Success
Minnesota Interactive Marketing Association Event Series Minnesota
The Ultimate 30-Minute Guide to Location Marketing
Social Media Marketing & Monitoring 2011 New York City
The Death of Geo
Future Flash 2011 Collingwoood, Ontario
Location 2.0 – The Return of Loyalty
Canadian Marketing Association Direct Marketing Conference 2011 Toronto
Location-Based Services: A Universal Snapshot
Foodservice Social Media Universe Conference San Francisco
Profiting From LBS in Advertising and Marketing
LBS LATAM 2011 Miami
- Workshop Leader