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Olga Hawn - UNC-Chapel Hill. Chapel HIll, NC, US

Olga Hawn Olga Hawn

Assistant Professor of Strategy and Entrepreneurship, UNC Kenan-Flagler Business School | UNC-Chapel Hill


The research of Olga Hawn lies at the intersection of strategy and organization theory, business and society.



The research of Olga Hawn lies at the intersection of strategy and organization theory, business and society.

In particular, Dr. Hawn is engaged in multidisciplinary research on non-market strategy, including environmental, social and corporate governance activities of the firm with a focus on the strategic impact of such activities, their antecedents and consequences in developed and emerging markets.

Other interests include international expansion of multinationals from emerging markets, such as how firms from BRICS can succeed in cross-border M&As and overcome the negative perceptions caused by their origin as well as the role of business incubators in emerging markets.

Industry Expertise (4)

Corporate Leadership

Business Services



Areas of Expertise (7)



Corporate and Business Ethics

Corporate Strategy

Business Strategy

Emerging Markets

Csr Corporate Social Responsibility

Accomplishments (5)

Faculty Director, Center for Sustainable Enterprise (professional)


She is the faculty leader of the Center for Sustainable Enterprise.

ONE Emerging Scholar Award (professional)


The Academy of Management's Organizations and the Natural Environment (ONE) division awarded her the "ONE Emerging Scholar Award" in 2018.

Alliance for Research on Corporate Responsibility (ARCS) (professional)

She received the award for outstanding conference papers for three years.

Academy of International Business (professional)


She was a finalist for the Haynes Prize for the "Most Promising Scholar Under 40."

Academy of Management (professional)


She received the best paper award in the Social Issues in Management Division.

Education (3)

Duke University: PhD, Business

Oxford University: Master's Degree, Said Business School

Plekhanov Russian University of Economics: BA, Economics

Languages (1)

  • Russian

Articles (7)

Fail Often, Fail Big, and Fail Fast? Learning from Small Failures and R&D Performance in the Pharmaceutical Industry

Academy of Management Journal

This study explores whether and under what circumstances firms learn from their small failures in experimentation.

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Learning and innovation: Exploitation and exploration trade-offs

Journal of Business Research

This paper examines the relationship between learning and innovation outcomes, focusing on the trade-off between exploitation and exploration in learning and innovation.

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Evolution of R&D capabilities: The role of knowledge networks within a firm

Management Science

2005 In this paper, we suggest that the characteristics of individual positions in an intraorganizational network of inventors or intrafirm knowledge network predict the likelihood with which knowledge created by an inventor is used in the firm's research and ...

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Real options reasoning and a new look at the R&D investment strategies of pharmaceutical firms

Strategic Management Journal

2004 ABSTRACT: Real options reasoning (ROR) is a conceptual approach to strategic investment that takes into account the value of preserving the right to make future choices under uncertain conditions. In this study, we explore firms' motivations to invest in a new option. We find, ...

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Technological and product‐market experience and the success of new product introductions in the pharmaceutical industry

Strategic Management Journal

2004 ABSTRACT: The growth and development of a firm depend on its ability to introduce new products over time. To do this successfully, it requires technological knowledge, the ability to combine knowledge elements into valuable new products, and the complementary assets ...

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Old is gold? The value of temporal exploration in the creation of new knowledge

Management Science

2003 In this paper, knowledge creation is considered as a path-dependent evolutionary process that involves recombining knowledge spread over time. The findings of the paper suggest that a balance in combining current knowledge with the knowledge available across large ...

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Beyond local search: Boundary-spanning, exploration, and impact in the optical disk industry

Strategic Management Journal

2001 In high-technology industries, firm success depends on the ability to innovate consistently. No wonder that'knowledge-creating companies' and'learning organizations' are celebrated for the ability to generate, acquire, and integrate both internal and external sources of ...

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