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Avi Savar - Big Fuel. New York, NY, US

Avi Savar

Founding Partner | Big Fuel


Founder and Chairman of Big Fuel. Inaugural Cannes Lions Branded Content Jury President. Sought-after industry spokesperson and author.



Avi Savar Publication


Storytelling to Engagement Content To Commerce: Branded Apps Social Media Charts Momentum by Big Fuel




Avi Savar is Chairman, Founder & Chief Creative Officer of Big Fuel, a pure-play social media agency.

Since 2004, Big Fuel has helped brands navigate the world of social media and branded content. Today, Big Fuel is one of the largest pure-play social media agency globally — with over 100 employees and clients that include Burger King, AFLAC, Best Buy T-Mobile, Starwood, Microsoft, Clorox, Children’s Place, Budweiser, among others.

In June 2011, Avi led Big Fuel to a successful acquisition by French media giant Publicis Groupe, giving Big Fuel a global footprint. Within Publicis, Big Fuel is a part of Starcom MediaVest Group, where it continues to influence the shape of brand communications and media for the world’s leading companies.

A sought-after industry spokesperson, and author of Content to Commerce: Engaging Consumers Across Paid, Earned & Owned Channels,

Avi was named President of the inaugural Cannes Lions Branded Content Jury and is a board member of the Social Media Advertising Consortium (SMAC). An adviser to several non-profits’s including UJA Federation and Grameen America. Avi is also an active investor and adviser to several media and technology companies including: Project Decor, Wendr, Promoboxx, Proclivity Media, Urban Interns, CMP.LY, Hyphen Lab, DietBet, among others.

Prior to founding Big Fuel, Avi was a television producer, creating and developing breakthrough entertainment programming for ABC’s “Good Morning America” and networks including MTV, VH1, Showtime, Fox, USA. He was instrumental in the success of VH1’s hit series “The Fabulous Life of….”

Avi began his career in the agent-training program at ICM in Los Angeles.

A Boston University Alumni, Avi currently lives in NYC with his wife and daughter.

Industry Expertise (10)

Media Production


Media - Online

Media - Broadcast

Media - Print


Writing and Editing

Social Media

Public Relations and Communications


Areas of Expertise (10)

Branded Content

Original Programming for Broadcast & Web

Brand Strategy

Marketing and Content Creation

Social Media & Branding

Convergence of Marketing & Entertainment

Film & Video Production

Broadcast Public Relations

Content Syndication & Distribution

Branded Media Marketing

Accomplishments (3)

Founding Partner – Big Fuel Communications (professional)


Social media is a channel of people stories and in social spaces content is what drives engagement. Big Fuel is a New York-based Social Media and Branded Content company that takes brands from Content To Commerce. Big Fuel sits at the intersection of Madison Avenue and Hollywood; combining brand messaging and strategy with entertainment value and cultural relevance. We deliver guaranteed and measurable consumer engagement for some of the biggest brands in the world.

Chairman & President – Cannes Lions Jury (Branded Content & Entertainment) (professional)


Inspiring Creativity is at the heart of Cannes Lions. The Festival is where creative professionals come to debate, learn and be inspired; where the greatest industry honours are bestowed; where those pushing creative communications forward are celebrated. For nearly 60 years, the Cannes Lions Awards have set the benchmark for excellence in creative communications. In 2012, Cannes Lions welcomed new entry sections for Mobile Lions and Branded Content & Entertainment Lions.

Board of Directors – Social Media Advertising Consortium (SMAC) (professional)

SMAC members are groundbreakers, entrepreneurs and thought leaders. This community fosters an environment of innovation and expertise in social media, with an emphasis on new business opportunities, knowledge and creating business relationships. SMAC fosters collaboration throughout the entire social media ecosystem, diving deep into critical issues and staying ahead of this constantly evolving industry. Our mission is to educate member companies on issues and trends in social media.

Education (1)

Boston University: Bachelors, Communications 1995

Affiliations (6)

  • Publicis Groupe
  • Grameen America
  • UJA Federation
  • SMAC
  • Cannes Lions
  • Big Fuel

Event Appearances (19)

Winning The Trust Economy

Engage: Digital Storytelling Conference  New York, NY


Native Content Campaigns that Rock

Westchester Digital Summit  Westchester, NY


Driving Participation to Build Trust

Targeting Trust  New York


IAA Global Marketing Summit

Is Marketing Dead?  New York


Follow The Money: Once it's Paid For, Is Earned Media Authentic?

Ad:Tech "Under the Influence"  San Fransisco


Branded Content: Make it Good, Or Don’t Make it At All

Ad:Tech  New York, NY


Storytelling to Engagement

Branducers 2012  Spain


Leveraging Your Free Focus Group

Internet Week in New York - OMMA SOCIAL  New York City



CES 2012 – Creative Talks Live  Las Vegas, Nevada


Working with Brands and Content Creators

2012 International CES  Las Vegas, Nevada


Socializing Media

Monaco Media Forum  Monte Carlo


Case Study: Driving Engagement & Increasing Sales Through Facebook

Social Media Marketing & Monitoring New York 2011  New York City


Do Facebook ‘likes’ Indicate Marketer ROI?

DMA: 2011 Conference & Exhibition  Boston, Massachusetts


KEYNOTE SPEECH: Brand Content, Storytelling & Engagement

Branducers Conference  Spain


The Great Facebook Debate

Digital Publishing & Advertising Conference  New York City


Social Media 102

The Penn Club Event Series  New York City


The Power of the Individual Voice: Social Media & the Blogosphere

The X Factor: Marketing to Women in the Digital Age  New York City


Does Your Brand Have Mom-entum?

iMedia Brand Summit  Miami, Florida


Branded Media Marketing: Reinventing the Commerce & Media Model

Digital Hollywood  Santa Monica, California


Sample Talks (5)

Winning The Trust Economy

Being a marketer today has never been more challenging. One-size-fits-all messaging has been trumped by the need for context, relevance and real-time content in order to build trust with consumers and drive commerce. Learn key tenants and simple tools to put you on the right path to successfully connecting with your audience in a meaningful and engaging way.

Branded Media Marketing: Reinventing the Commerce & Media Model

With the attention of the consumer being assaulted by a host of great technologies, devices as well as content programming, the task of the client, the agency and content provider raising their message above the clutter is daunting. The industry’s marketing teams are reinventing the world of entertainment, branding and marketing. In this session, Big Fuel's Avi Savar will offer his insights into the structures of the industry’s future.

Branded Content: Make it Good, Or Don’t Make it At All

The first rule of branded content is that it needs to be good. No exceptions. The second is that you need to choose the right platform; you need to be where your audience is. Distribution and analytics round out the strategy, but quality content is key. This presentation will highlight examples of branded content that worked to achieve specific goals, along with insights into choosing syndication and distribution partners, as well as various ways of measuring success.

Working with Brands and Content Creators

Are you a brand looking to deliver your message through web series content? Are you a video producer looking to help brands reach an audience? Join Avi Savar, Founding Partner of Big Fuel, as he talks about what works and what doesn't work in the online video space.

Leveraging Your Free Focus Group

Marketers now have access to technology that can transform social conversations into actionable insights, allowing them to extract a real understanding of their audience’s online experiences and transform them into a responsive, real-time focus group that isn’t necessarily dependent on popular social networking sites. Avi will discuss how this abundance of information from social media provides marketers with a real-time focus group and how it can improve both their online and offline marketing.



  • Keynote
  • Moderator
  • Panelist
  • Workshop Leader
  • Host/MC
  • Author Appearance