Barbara Hall 
Associate Vice-President, Event Operations & Marketing | International Data Corporation (IDC)
Toronto, ON, CANADA
Customer-centric marketing & operations professional bringing market intelligence & events to the Cdn ICT market
Biography
Barbara Hall is Associate Vice President of Event Operations & Marketing at IDC Canada. She is currently responsible for the production and marketing of all sponsored events, in partnership with the North American IDC/IDG Communications team. In her previous role, Barb ran the marketing department for Canada, including launching sponsored & other marketing events. She also managed the Canadian publishing process and help run the Ask IDC customer research inquiry desk. She was the chair for the product management steering committee and was a member of the Joint Health & Safety Committee. She is on the United Way Employee Committee and was the Campaign Chair from 2013-2016. Barbara has also been previously responsible for employee training and knowledge management at IDC Canada.
Prior to assuming her operational and marketing management roles, Barbara was IDC Canada’s consulting and systems integration analyst.
Media
Publications:
Documents:
Videos:
Audio/Podcasts:
Areas of Expertise (9)
Marketing
Product Management
Publishing
Training
Social Media & Branding
Knowledge Mgmt
Event Coordination & Management
Website Content Development
Human Resources
Associated IDC Services (3)
- IDC Canada Sales & Marketing Team
- IDC Canada Publishing
- Ask IDC Inquiry Desk
Education (2)
University of Waterloo: M.A.E.S, Local Economic Development 1994
Wilfrid Laurier University: B.A., Geography 1992
Languages (1)
- English
Media Appearances (1)
Corel plunges into professional services
IT World online
2002-06-19
“It has to be related to their core applications, it can’t just be we’re going to do IT consulting (or) implement ERP solutions so it has to be a logical extension of what they already do. They’re going to find that there is some resistance in the marketplace not only from clients but partners,” said Barbara Hall, senior analyst, consulting & integration for IDC in Toronto. Read more: http://www.itworldcanada.com/article/corel-plunges-into-professional-services/25585#ixzz4hRH2gDnm or visit http://www.itworldcanada.com for more Canadian IT News
Social