Barry Adams
SEO Consultant | Polemic Digital
Belfast, UNITED KINGDOM
Founder at Polemic Digital, Co-Chief Editor at State of Digital
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Biography
Seasoned digital marketing professional specialising in SEO and digital strategy development.
Founder of Polemic Digital, an award-winning specialised SEO consultancy serving clients worldwide. Co-Chief Editor at StateofDigital.com, the award-winning European digital marketing blog.
Conference speaker, lecturer, and blogger on SEO & Digital Marketing.
Industry Expertise (3)
Media - Online
Social Media
Internet
Areas of Expertise (7)
SEO
Digital Marketing
Google Adwords
Digital Marketing Strategy
Ecommerce
Digital Strategy and Online Marketing
News & Digital Media
Accomplishments (10)
UK Search Awards Winner (professional)
2016-11-30
Winner of two UK Search Awards in 2016 including Best Small SEO Agency.
DANI Digital Industries Person of the Year (personal)
2014-09-18
In 2014 I was awarded Digital Industries Person of the Year at the DANI Awards.
Shortlisted for Best Blog Award (professional)
2013-11-07
My SEO blog at barryadams.co.uk was shortlisted for Best Blog at the 2013 UK Search Awards.
Double DANI Award winner (professional)
2012-09-12
The DANI Awards celebrate digital media in Northern Ireland. In 2012 we were shortlisted for four awards and won two: Best use of Social Media (Corporate) and Best B2C Campaign.
European SEO Personalities of 2012 (professional)
2012-12-31
In December 2012 I was voted 5th in the "European SEO Personality of 2012" poll by Holistic Search.
Best European Blog winner (personal)
2012-07-04
The State of Search blog, where I'm part of the editorial team, was awarded the Best European Blog award at the inaugural European Search Awards.
Shortlisted for Best Agency Award (professional)
2012-07-04
In the inaugural 2012 European Search Awards we were shortlisted for the Best Agency award.
Top SEO Bloggers (personal)
2011-11-16
In November 2011 I was ranked 29th Top SEO Blogger in the world by Receptional.
Best Internet Marketing Posts of 2010 (personal)
2011-01-05
My blog post for Search Engine People on 'SEO for Google News' was listed on the Best Internet Marketing Posts of 2010 on Techipedia.
Most Influential UK SEOs (personal)
2010-10-14
In October 2010 I was ranked the 18th Most Influential SEO in the UK in an online poll from Holistic Search.
Education (7)
Nyenrode Business University: Masterclass, Internet Marketing Strategy 2008
Quirk eMarketing: Certificate, Quirk Certified eMarketer 2010
Queen's University Belfast: Certificate, Management Studies 2010
Microsoft Certified Systems Engineer: Certificate, MCSE Windows NT4 2000
Azlan: Masterclass, Internet Webmaster & Lotus System Administrator 2000
Fontys Hogescholen: Bachelor, Business & Information Technology 1997
Anton van Duinkerken College: HAVO & VWO 1995
Affiliations (6)
- Digital Marketing Institute
- University of Ulster
- Irish Internet Association
- British Mensa
- Digital Exchange
- State of Digital
Links (2)
Testimonials (3)
Julieann Tsang, Digital Commercial Operations Manager | Belfast Telegraph
Barry is an excellent lecturer! He's very methodical in his teachings which was great as it meant he took the time to go through all the aspects relevant to the group. This made learning more enjoyable and easier to understand.
Ade Lewis, SEO Director | Teapot Creative
Barry Adams in particular put forward many thought provoking ideas and he delivered a very convincing presentation of why personalisation within search results is possibly a very bad thing rather than the usually accepted view that personalisation is good.
Carolyn Hughes, Freelance PR and freelance copywriter | Carolyn Hughes Communications
This session was a real head-scratcher, as it really made me think. Barry Adams of Pierce Communications and editor of State of Search, had a fantastic rant about the evil forces of Google essentially putting blinkers on everyone.
Event Appearances (25)
The Google-Shaped Web
SAScon 2014 Manchester, UK
2014-06-05
Google AdWords - Is It Worth It?
Smart Business Show Belfast, UK
2014-05-29
Digital Marketing Strategy
Smart Business Show Belfast, UK
2014-05-28
The Forgotten Rich Snippets
SMX London 2014 London, UK
2014-05-13
Digital Marketing Strategy
NICVA Tweet Up 2014 Belfast, UK
2014-04-30
It's All About The User Experience
Belfast Technology Conference 2014 Belfast, UK
2014-04-02
The Dangers of Personalised Search
Friends of Search Amsterdam, The Netherlands
2014-02-20
SEO: Beyond the Basics
NITB Masterclass Belfast, UK
2014-01-30
Digital Trends
The Dot Conf Dublin, Ireland
2013-06-27
The Dangers of Personalised Search
SAScon 2013 Manchester, UK
2013-06-05
Life After (Not Provided)
SAScon 2013 Manchester, UK
2013-06-06
Case Studies in Web Design & SEO
Ulster Business Festival Belfast, UK
2013-05-08
Google+: What Is It Good For?
Bizcamp Belfast Belfast, UK
2013-04-07
SEO: Past, Present & Future
Monaghan Ecommerce Network Monaghan, Ireland
2013-01-29
The Future of Search & SEO
Digital Exchange Belfast, UK
2012-12-13
Use the Internet to Grow Your Business
NI Solicitors' CPD Seminar Belfast
2012-12-12
The Power of Social Media
Destination Belfast (tourist industry) Belfast
2012-11-14
Case study in advanced on-site SEO
Digital Media Communication post-graduate certificate University of Ulster, Belfast
2012-11-07
Case study in web design & multi-channel digital marketing
Digital Media Communication post-graduate certificate University of Ulster, Belfast
2012-10-31
Google Detox through Email Marketing
SAScon 2012 Manchester
2012-05-16
SEO for Ecommerce
Think Visibility 7 Leeds
2012-03-03
SEO for Ecommerce
SAScon mini-conference Manchester
2011-11-24
Introduction to SEO
Digital Marketing Institute bootcamp Belfast
2011-10-17
Introduction to PPC
Digital Marketing Institute bootcamp Belfast
2011-10-17
SEO for Google News
Manchester SEO mini-conference Manchester
2010-10-28
Sample Talks (4)
The Future of SEO
The SEO industry has been in a permanent state of flux since it arose in the late 1990s. Yet the past few years have seen an unprecedented shift in how SEO is performed. With an increasingly clever Google algorithm and a trend towards closed systems such as apps and proprietary (social) platforms to which search engines do not have access, what's in store for the future of SEO? This talk will examine current trends and extrapolate to what future search engine optimisers will be engaged in.
Advanced on-site SEO for Ecommerce websites
In this talk you will get an overview of a variety of advanced on-site SEO techniques that can improve an ecommerce website's performance in Google's search results. Tactics discussed include properly structured information architecture, implementation of semantic mark-up, ensuring proper indexing of product pages and minimising duplicate content issues, and use of multimedia. Additionally we'll look at auditing & analysis tools such as Google Webmaster Tools and Google Analytics.
Developing a Digital Marketing Strategy
Too many businesses are online because they feel they have to, and lack a cohesive marketing strategy to underpin their digital activities. In this talk we'll outline a tried and tested four phase process to develop a strongly founded digital marketing strategy that will ensure a company's internet adventures deliver long term sustainable value.
Digital Marketing workshop
This workshop, either a half-day session or a full day training, provides a high-level overview of the basics of digital marketing. Participants will be educated on the basic principles of digital strategy, SEO, PPC, Social Media, Email Marketing, and Web Analytics. This workshop is a great starting point for further learning about digital marketing, providing immediately useful insights and actionable tactics.
Style
Availability
- Keynote
- Moderator
- Panelist
- Workshop Leader
- Host/MC
- Corporate Training
Social