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Barry Adams - Polemic Digital. Belfast, , GB

Barry Adams

SEO Consultant | Polemic Digital


Founder at Polemic Digital, Co-Chief Editor at State of Digital



Barry Adams Publication Barry Adams Publication


How To Mess Up Your Technical SEO - Barry Adams at Learn Inbound Interview Barry Adams (Pierce Communications) door Martijn Scheijbeler op Friends of Search It's All About User Experience - beltech 2014




Seasoned digital marketing professional specialising in SEO and digital strategy development.

Founder of Polemic Digital, an award-winning specialised SEO consultancy serving clients worldwide. Co-Chief Editor at, the award-winning European digital marketing blog.

Conference speaker, lecturer, and blogger on SEO & Digital Marketing.

Industry Expertise (3)

Media - Online

Social Media


Areas of Expertise (7)


Digital Marketing

Google Adwords

Digital Marketing Strategy


Digital Strategy and Online Marketing

News & Digital Media

Accomplishments (10)

UK Search Awards Winner (professional)


Winner of two UK Search Awards in 2016 including Best Small SEO Agency.

DANI Digital Industries Person of the Year (personal)


In 2014 I was awarded Digital Industries Person of the Year at the DANI Awards.

Shortlisted for Best Blog Award (professional)


My SEO blog at was shortlisted for Best Blog at the 2013 UK Search Awards.

Double DANI Award winner (professional)


The DANI Awards celebrate digital media in Northern Ireland. In 2012 we were shortlisted for four awards and won two: Best use of Social Media (Corporate) and Best B2C Campaign.

European SEO Personalities of 2012 (professional)


In December 2012 I was voted 5th in the "European SEO Personality of 2012" poll by Holistic Search.

Best European Blog winner (personal)


The State of Search blog, where I'm part of the editorial team, was awarded the Best European Blog award at the inaugural European Search Awards.

Shortlisted for Best Agency Award (professional)


In the inaugural 2012 European Search Awards we were shortlisted for the Best Agency award.

Top SEO Bloggers (personal)


In November 2011 I was ranked 29th Top SEO Blogger in the world by Receptional.

Best Internet Marketing Posts of 2010 (personal)


My blog post for Search Engine People on 'SEO for Google News' was listed on the Best Internet Marketing Posts of 2010 on Techipedia.

Most Influential UK SEOs (personal)


In October 2010 I was ranked the 18th Most Influential SEO in the UK in an online poll from Holistic Search.

Education (7)

Nyenrode Business University: Masterclass, Internet Marketing Strategy 2008

Quirk eMarketing: Certificate, Quirk Certified eMarketer 2010

Queen's University Belfast: Certificate, Management Studies 2010

Microsoft Certified Systems Engineer: Certificate, MCSE Windows NT4 2000

Azlan: Masterclass, Internet Webmaster & Lotus System Administrator 2000

Fontys Hogescholen: Bachelor, Business & Information Technology 1997

Anton van Duinkerken College: HAVO & VWO 1995

Affiliations (6)

  • Digital Marketing Institute
  • University of Ulster
  • Irish Internet Association
  • British Mensa
  • Digital Exchange
  • State of Digital

Testimonials (3)

Julieann Tsang, Digital Commercial Operations Manager | Belfast Telegraph

Barry is an excellent lecturer! He's very methodical in his teachings which was great as it meant he took the time to go through all the aspects relevant to the group. This made learning more enjoyable and easier to understand.

Ade Lewis, SEO Director | Teapot Creative

Barry Adams in particular put forward many thought provoking ideas and he delivered a very convincing presentation of why personalisation within search results is possibly a very bad thing rather than the usually accepted view that personalisation is good.

Carolyn Hughes, Freelance PR and freelance copywriter | Carolyn Hughes Communications

This session was a real head-scratcher, as it really made me think. Barry Adams of Pierce Communications and editor of State of Search, had a fantastic rant about the evil forces of Google essentially putting blinkers on everyone.

Event Appearances (25)

The Google-Shaped Web

SAScon 2014  Manchester, UK


Google AdWords - Is It Worth It?

Smart Business Show  Belfast, UK


Digital Marketing Strategy

Smart Business Show  Belfast, UK


The Forgotten Rich Snippets

SMX London 2014  London, UK


Digital Marketing Strategy

NICVA Tweet Up 2014  Belfast, UK


It's All About The User Experience

Belfast Technology Conference 2014  Belfast, UK


The Dangers of Personalised Search

Friends of Search  Amsterdam, The Netherlands


SEO: Beyond the Basics

NITB Masterclass  Belfast, UK


Digital Trends

The Dot Conf  Dublin, Ireland


The Dangers of Personalised Search

SAScon 2013  Manchester, UK


Life After (Not Provided)

SAScon 2013  Manchester, UK


Case Studies in Web Design & SEO

Ulster Business Festival  Belfast, UK


Google+: What Is It Good For?

Bizcamp Belfast  Belfast, UK


SEO: Past, Present & Future

Monaghan Ecommerce Network  Monaghan, Ireland


The Future of Search & SEO

Digital Exchange  Belfast, UK


Use the Internet to Grow Your Business

NI Solicitors' CPD Seminar  Belfast


The Power of Social Media

Destination Belfast (tourist industry)  Belfast


Case study in advanced on-site SEO

Digital Media Communication post-graduate certificate  University of Ulster, Belfast


Case study in web design & multi-channel digital marketing

Digital Media Communication post-graduate certificate  University of Ulster, Belfast


Google Detox through Email Marketing

SAScon 2012  Manchester


SEO for Ecommerce

Think Visibility 7  Leeds


SEO for Ecommerce

SAScon mini-conference  Manchester


Introduction to SEO

Digital Marketing Institute bootcamp  Belfast


Introduction to PPC

Digital Marketing Institute bootcamp  Belfast


SEO for Google News

Manchester SEO mini-conference  Manchester


Sample Talks (4)

The Future of SEO

The SEO industry has been in a permanent state of flux since it arose in the late 1990s. Yet the past few years have seen an unprecedented shift in how SEO is performed. With an increasingly clever Google algorithm and a trend towards closed systems such as apps and proprietary (social) platforms to which search engines do not have access, what's in store for the future of SEO? This talk will examine current trends and extrapolate to what future search engine optimisers will be engaged in.

Advanced on-site SEO for Ecommerce websites

In this talk you will get an overview of a variety of advanced on-site SEO techniques that can improve an ecommerce website's performance in Google's search results. Tactics discussed include properly structured information architecture, implementation of semantic mark-up, ensuring proper indexing of product pages and minimising duplicate content issues, and use of multimedia. Additionally we'll look at auditing & analysis tools such as Google Webmaster Tools and Google Analytics.

Developing a Digital Marketing Strategy

Too many businesses are online because they feel they have to, and lack a cohesive marketing strategy to underpin their digital activities. In this talk we'll outline a tried and tested four phase process to develop a strongly founded digital marketing strategy that will ensure a company's internet adventures deliver long term sustainable value.

Digital Marketing workshop

This workshop, either a half-day session or a full day training, provides a high-level overview of the basics of digital marketing. Participants will be educated on the basic principles of digital strategy, SEO, PPC, Social Media, Email Marketing, and Web Analytics. This workshop is a great starting point for further learning about digital marketing, providing immediately useful insights and actionable tactics.



  • Keynote
  • Moderator
  • Panelist
  • Workshop Leader
  • Host/MC
  • Corporate Training


0 to 2500 *Will consider certain engagements for no fee