Barry Cohen

Listings

Who's Who Among Students in American Colleges & Universities, Outstanding Young Men of America, Thompson Reuters' Westlaw Roundtable Group

Boards Memberships, Past & Present

Kean University Alumni Association, Advertising Club of NJ, Network Plus, Allgood Entertainment, Amwell Security

Publications

Books Authored: 10 Ways to Screw Up an Ad Campaign; Startup Smarts; Comin' Home
Guest Columnist: Radio & Records, Floorcovering Weekly, Tiempo de Mercadeo, About.com

Kean University

Bachelor of Arts

English

1975

Minor in Speech-Theater Arts

Kean University

Bachelor of Arts, cum laude

English

1975

Minor, Speech-Theater.

Kean Universtiy

Bachelor of Arts

English, Speech-Theater-Media

1975

Cum laude graduate; winner of two academic scholarships (Steven J. Weiss; Nathan T. Schreiber); one of first student rep's appointed to the Board of Trustees; winner of four journalism awards in national competition, St. Bonaventure University; served twice as a delegate to the National Student Association; served on alumni board after graduation.

10 Ways to Screw Up an Ad Campaign

Radio Advertising Bureau's national sales conference  Orlando, Florida

Drop Dead Management

Radio Advertising Bureau's national sales conference  Atlanta, Georgia

10 Ways to Screw Up an Ad Campaign

Concert Industry Consortium  Los Angeles, California

Startup Smarts

Based on the book by the same title, this session covers everything for a successful startups--legal structure & formation, taxes & accounting, funding & financing, sales & marketing, employee development & employment practices, etc.

10 Ways to Screw Up an Ad Campaign

This session describes the most common advertising mistakes and how to avoid them. It instructs the audience in how to out-advertise its competitors when one can't outspend them.