Barry Cohen
Managing Member | AdLab Media Communications, LLC
Clifton, NJ, UNITED STATES
Author & Workshop presenter at trade shows & conferences nationwide
Media
Publications:
Videos:
Audio/Podcasts:
Biography
BA in English cum laude, Kean University (NJ); Over 33 years in marketing; 16 years as an entrepreneur; frequent contributor to business & trade press in both North & South America; experienced in media planning & creative development. Out-of-the-box strategic business developer.
Industry Expertise (3)
Writing and Editing
Public Relations and Communications
Advertising/Marketing
Areas of Expertise (3)
Effective Creative & Media Strategies
Thought Leadership & Authorship
Business Startups
Accomplishments (5)
Listings (professional)
Who's Who Among Students in American Colleges & Universities, Outstanding Young Men of America, Thompson Reuters' Westlaw Roundtable Group
Boards Memberships, Past & Present (professional)
Kean University Alumni Association, Advertising Club of NJ, Network Plus, Allgood Entertainment, Amwell Security
Publications (professional)
Books Authored: 10 Ways to Screw Up an Ad Campaign; Startup Smarts; Comin' Home Guest Columnist: Radio & Records, Floorcovering Weekly, Tiempo de Mercadeo, About.com
Awards (personal)
Recipient: Steven J. Weiss Memorial Scholarship; Nathan T. Shreiber Scholarship
Awards (professional)
Winner, Silver Microphone Awards for broadcast creative, Dynamic Graphics for design excellence, Leo Award, Association of Graphic Communicators
Education (3)
Kean University: Bachelor of Arts, English 1975
Minor in Speech-Theater Arts
Kean University: Bachelor of Arts, cum laude, English 1975
Minor, Speech-Theater.
Kean Universtiy: Bachelor of Arts, English, Speech-Theater-Media 1975
Cum laude graduate; winner of two academic scholarships (Steven J. Weiss; Nathan T. Schreiber); one of first student rep's appointed to the Board of Trustees; winner of four journalism awards in national competition, St. Bonaventure University; served twice as a delegate to the National Student Association; served on alumni board after graduation.
Links (1)
Event Appearances (5)
10 Ways to Screw Up an Ad Campaign
Radio Advertising Bureau's national sales conference Orlando, Florida
Drop Dead Management
Radio Advertising Bureau's national sales conference Atlanta, Georgia
10 Ways to Screw Up an Ad Campaign
Concert Industry Consortium Los Angeles, California
Startup Smarts
New Jersey Innovates conference Iselin, NJ
10 Ways to Screw Up an Ad Campaign
Natural Products Expo East Washington, DC
Sample Talks (2)
Startup Smarts
Based on the book by the same title, this session covers everything for a successful startups--legal structure & formation, taxes & accounting, funding & financing, sales & marketing, employee development & employment practices, etc.
10 Ways to Screw Up an Ad Campaign
This session describes the most common advertising mistakes and how to avoid them. It instructs the audience in how to out-advertise its competitors when one can't outspend them.
Style
Availability
- Keynote
- Panelist
- Workshop Leader
- Author Appearance
Social