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Barry Cohen - AdLab Media Communications, LLC. Clifton, NJ, US

Barry Cohen

Managing Member | AdLab Media Communications, LLC


Author & Workshop presenter at trade shows & conferences nationwide





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BA in English cum laude, Kean University (NJ); Over 33 years in marketing; 16 years as an entrepreneur; frequent contributor to business & trade press in both North & South America; experienced in media planning & creative development. Out-of-the-box strategic business developer.

Industry Expertise (3)

Writing and Editing

Public Relations and Communications


Areas of Expertise (3)

Business Startups

Effective Creative & Media Strategies

Thought Leadership & Authorship

Accomplishments (5)

Listings (professional)

Who's Who Among Students in American Colleges & Universities, Outstanding Young Men of America, Thompson Reuters' Westlaw Roundtable Group

Boards Memberships, Past & Present (professional)

Kean University Alumni Association, Advertising Club of NJ, Network Plus, Allgood Entertainment, Amwell Security

Publications (professional)

Books Authored: 10 Ways to Screw Up an Ad Campaign; Startup Smarts; Comin' Home Guest Columnist: Radio & Records, Floorcovering Weekly, Tiempo de Mercadeo,

Awards (personal)

Recipient: Steven J. Weiss Memorial Scholarship; Nathan T. Shreiber Scholarship

Awards (professional)

Winner, Silver Microphone Awards for broadcast creative, Dynamic Graphics for design excellence, Leo Award, Association of Graphic Communicators

Education (3)

Kean University: Bachelor of Arts, cum laude, English 1975

Minor, Speech-Theater.

Kean University: Bachelor of Arts, English 1975

Minor in Speech-Theater Arts

Kean Universtiy: Bachelor of Arts, English, Speech-Theater-Media 1975

Cum laude graduate; winner of two academic scholarships (Steven J. Weiss; Nathan T. Schreiber); one of first student rep's appointed to the Board of Trustees; winner of four journalism awards in national competition, St. Bonaventure University; served twice as a delegate to the National Student Association; served on alumni board after graduation.

Event Appearances (5)

10 Ways to Screw Up an Ad Campaign

Radio Advertising Bureau's national sales conference  Orlando, Florida

Drop Dead Management

Radio Advertising Bureau's national sales conference  Atlanta, Georgia

10 Ways to Screw Up an Ad Campaign

Concert Industry Consortium  Los Angeles, California

Startup Smarts

New Jersey Innovates conference  Iselin, NJ

10 Ways to Screw Up an Ad Campaign

Natural Products Expo East  Washington, DC

Sample Talks (2)

Startup Smarts

Based on the book by the same title, this session covers everything for a successful startups--legal structure & formation, taxes & accounting, funding & financing, sales & marketing, employee development & employment practices, etc.

10 Ways to Screw Up an Ad Campaign

This session describes the most common advertising mistakes and how to avoid them. It instructs the audience in how to out-advertise its competitors when one can't outspend them.



  • Keynote
  • Panelist
  • Workshop Leader
  • Author Appearance


2500 to 5000