Basha Rubin
CEO & Co-Founder Priori Legal, LLC
Social
Biography
Basha is the CEO and Co-Founder of Priori Legal, an online marketplace connecting businesses with a network of vetted lawyers at transparent, below-market and fixed rates. She speaks and writes extensively on how technology and innovation is changing - and will change - the market for legal services. Her writing has been featured in Forbes, Entrepreneur, Inc, Women 2.0 and Under30CEO. She holds a J.D. from Yale Law School and a B.A. from Yale College, and is a member of the New York Bar. She also sits on the boards of A Blade of Grass and the Rubin Museum of Art.
Industry Expertise
Women
Internet
Legal Services
Areas of Expertise
Legal Technology
Innovation and Disruption in Law
Law
Tech
Startups
Education
Yale University
B.A.
Political Science
2007
Yale Law School
J.D.
2010
Languages
- English
Media Appearances
A Web Platform That Connects Small Businesses with Lawyers
New York Times online
2014-04-08
My company, Priori Legal, was profiled in the New York Times.
Priori Helps Small Businesses Find the Legal Eagles They Need
Venture Beat online
2013-10-18
Priori's launch was covered exclusively by VentureBeat.
Online Matchmakers Offer New Way to Find Legal Help
Wall Street Journal online
2013-12-02
I was interviewed as part of a trend piece about online legal matchmaking services.
2014 May Be the Year You Find Your Lawyer Online
Entrepreneur online
2014-01-06
Mirra Levitt and I co-authored an article in Entrepreneur about how more and more businesses are finding lawyers online.
Big Law, Big Problems: The Era of the Small Firm is Dawning
Forbes online
2014-07-07
I wrote an article in Forbes about how technological advances will lead to the heyday of small law firms.
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Sample Talks
Everyone's an Expert: Lawyering in the Age of Self-Diagnosis
I gave the following talk at Reinvent Law in February 2014: https://vimeo.com/96913286
Availability
- Keynote
- Panelist
