Basha is the CEO and Co-Founder of Priori Legal, an online marketplace connecting businesses with a network of vetted lawyers at transparent, below-market and fixed rates. She speaks and writes extensively on how technology and innovation is changing - and will change - the market for legal services. Her writing has been featured in Forbes, Entrepreneur, Inc, Women 2.0 and Under30CEO. She holds a J.D. from Yale Law School and a B.A. from Yale College, and is a member of the New York Bar. She also sits on the boards of A Blade of Grass and the Rubin Museum of Art.
Industry Expertise (3)
Areas of Expertise (5)
Innovation and Disruption in Law
Yale Law School: J.D. 2010
Yale University: B.A., Political Science 2007
Media Appearances (5)
A Web Platform That Connects Small Businesses with Lawyers
New York Times online
My company, Priori Legal, was profiled in the New York Times.
Priori Helps Small Businesses Find the Legal Eagles They Need
Venture Beat online
Priori's launch was covered exclusively by VentureBeat.
Online Matchmakers Offer New Way to Find Legal Help
Wall Street Journal online
I was interviewed as part of a trend piece about online legal matchmaking services.
2014 May Be the Year You Find Your Lawyer Online
Mirra Levitt and I co-authored an article in Entrepreneur about how more and more businesses are finding lawyers online.
Big Law, Big Problems: The Era of the Small Firm is Dawning
I wrote an article in Forbes about how technological advances will lead to the heyday of small law firms.
Sample Talks (1)
Everyone's an Expert: Lawyering in the Age of Self-Diagnosis
I gave the following talk at Reinvent Law in February 2014: https://vimeo.com/96913286