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Basha Rubin - Priori Legal, LLC. Greater New York City Area, , US

Basha Rubin

CEO & Co-Founder | Priori Legal, LLC

Greater New York City Area, UNITED STATES

Founder and CEO at Priori Legal



Basha is the CEO and Co-Founder of Priori Legal, an online marketplace connecting businesses with a network of vetted lawyers at transparent, below-market and fixed rates. She speaks and writes extensively on how technology and innovation is changing - and will change - the market for legal services. Her writing has been featured in Forbes, Entrepreneur, Inc, Women 2.0 and Under30CEO. She holds a J.D. from Yale Law School and a B.A. from Yale College, and is a member of the New York Bar. She also sits on the boards of A Blade of Grass and the Rubin Museum of Art.

Industry Expertise (3)



Legal Services

Areas of Expertise (5)

Legal Technology

Innovation and Disruption in Law




Education (2)

Yale University: B.A., Political Science 2007

Yale Law School: J.D. 2010

Languages (1)

  • English

Media Appearances (5)

A Web Platform That Connects Small Businesses with Lawyers

New York Times  online


My company, Priori Legal, was profiled in the New York Times.

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Priori Helps Small Businesses Find the Legal Eagles They Need

Venture Beat  online


Priori's launch was covered exclusively by VentureBeat.

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Online Matchmakers Offer New Way to Find Legal Help

Wall Street Journal  online


I was interviewed as part of a trend piece about online legal matchmaking services.

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2014 May Be the Year You Find Your Lawyer Online

Entrepreneur   online


Mirra Levitt and I co-authored an article in Entrepreneur about how more and more businesses are finding lawyers online.

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Big Law, Big Problems: The Era of the Small Firm is Dawning

Forbes  online


I wrote an article in Forbes about how technological advances will lead to the heyday of small law firms.

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Sample Talks (1)

Everyone's an Expert: Lawyering in the Age of Self-Diagnosis

I gave the following talk at Reinvent Law in February 2014:


  • Keynote
  • Panelist


*Will consider certain engagements for no fee