Becky Livingston

President and Founder Royal Apple Marketing

  • Closter NJ

Social media evangelist. Marketing and tech geek. Author. Speaker.

Contact

Social

Biography

Becky Livingston is the President of Royal Apple Marketing, LLC. Her company specializes in social and digital marketing for small businesses, non-profits, and CPA firms with a particular interest in building/expanding an online brand, increasing web site traffic, and developing a strategic marketing plan that leverages digital marketing, and Search Engine Optimization (SEO) and Marketing (SEM), while measuring its Return on Investment (ROI).

With 20 years’ marketing and communication experience in the engineering, technology, and financial services industries, Becky has been a leader in helping teams to reach their goals through effective and strategic communication and marketing execution.

Further, she authored the American Society for Training and Development (ASTD) InfoLine booklet “Web 2.0 in the Learning Space” and Training and Development magazine’s “Blogging in the Learning Space”. She also pens the Corporate Creatives blog and is a guest blogger for InSource.org, CPATrendlines, and a variety of other online publications. Currently she is working on an ebook satire “The Kranky Kommuter.”

A frequent social media and digital marketing speaker, Becky also enjoys teaching social media to a variety of non-profits in the North Bergen and Rockland, NJ and Westchester, NY counties. She also volunteers her time with her dog, Abby, in the Therapy Dogs International Children Reading to Dogs program.

Becky holds a Corporate Training Certificate from New York University, a master’s degree in Information Systems from PACE University, and an undergraduate degree in Marketing Communications from the State University of New York—Geneseo.
Connect with Becky on Twitter (@bmliving) and LinkedIn (http://www.linkedin.com/in/bmliving) or read her blog at http://bit.ly/CorporateCreatives.

Industry Expertise

Social Media
Direct Marketing
Advertising/Marketing

Areas of Expertise

Social Media
Marketing
Digital Marketing
Online Advertising
Google Adwords

Education

SUNY Geneseo

Bachelor's

Mass Communications

1994

New York University

Certificate

Corporate Training

2009

Pace University

Master's

Information Systems

2005

Event Appearances

Twitter 101

New York Social Media Summit  New York, NY

2011-06-07

Implementing Social Media Into Your Marketing Mix

Right Networks Conference  Boston, MA

2011-10-04

Building Online Community

Pace University Social Media Summit  New York, NY

2011-10-29

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Sample Talks

Leveraging Social Media in the Non Profit Space 101

• Define social media terms and usage (Part 1)
• List various social media elements that increase awareness and traffic (Part 1 & 2)
• Explain Search Engine Optimization (SEO) and Search Engine Metrics (SEM) for measurement and metrics analysis (Part 2 & 3)
• Illustrate how social media marketing is used successfully in the non-profit sector (Part 1, 2, & 3)

Style

Availability

  • Panelist
  • Workshop Leader
  • Host/MC
  • Author Appearance

Fees

$500 to $2000*Will consider certain engagements for no fee