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Becky McCray - SaveYour.Town. Alva, OK, US

Becky McCray Becky McCray

Expert for Small Towns | SaveYour.Town


Practical steps you can put into action right away to shape a better future for your community



Becky McCray Publication



Rural Keynote Speaker Becky McCray at RuralX 2017 loading image Becky McCray presents a virtual keynote to an audience in Manitoba loading image Becky McCray leads a tour of Colfax, Washington. loading image





Becky McCray is a lifelong small-town entrepreneur. As co-founder of Save Your.Town, she shares insights from her real-world experience as a business owner and cattle rancher. Her practical perspective is featured at her highly-ranked website, Small Biz Survival, and in her award-winning book, Small Town Rules. She’s been featured and quoted in books, newspapers, magazines, blogs, podcasts and university publications. She makes her home base in Hopeton, Oklahoma, a community of 30 people. Her goal is to deliver practical steps you can put into action right away to shape the future of your town.

Industry Expertise (4)



Social Media

Government Administration

Areas of Expertise (11)



Social Capital

Community Development

Small Town


Economic Development

Small Business



Community Vitality

Accomplishments (5)

Top 100 Small Business Influencers, 2011, 2012, 2013, 2014 (professional)


As selected by a group of small business experts and online nominations. Quite an honor, considering the competition included many much more "well known" people.

Outstanding Resource Partner, Small Business Administration, 2003 (professional)

Honored in the Northwest Oklahoma Region, nominated by the local Small Business Development Center for our work together on Entrepreneur Days throughout the region.

Small Business Book Awards 2013 (professional)


A Community Choice Winner in 2013 Small Business Book Awards, Small Biz Trends.

Best Small Business Books Published in 2012 (professional)


Awarded by National Federation of Independent Business

Small Town State of Now Conference (professional)


An international gathering of hundreds of people from small towns exploring high tech, held in 2010, 2011, and 2012. The State of Now and 140conf events provide a platform for the worldwide online community to: listen, connect, share and engage with each other, while collectively exploring the effects of the emerging real-time internet. The new ideas created by the community are much stronger than the ideas that each person brought with them.

Education (1)

Northwestern Oklahoma State University: B.S., Business Administration 1993

Minor in Mass Communications. Summa Cum Laude.

Affiliations (3)

  • Alva Area Chamber of Commerce
  • Northwestern Oklahoma State University Alumni Association
  • Shift Your Shopping National Working Group

Languages (1)

  • English

Testimonials (6)

Mack Collier, Founder | BlogChat

Becky agreed to co-host the 1st Live #Blogchat event at South By Southwest. I threw Becky quite the curveball, as I asked her to join and help facilitate the discussion and flow at this event with only a couple of hours notice. But I did that because I knew that she could handle the event, and she did so flawlessly. Becky is a very polished yet completely natural speaker, and that resonates with her audience. She was a star of our event, and a huge reason why it was so successful.

Cheryl Lawson, Founder | Social Media Tulsa

Becky’s ability to connect the changes in today’s business world to small town rules is phenomenal. When she speaks, you can see the light bulbs going off in the audience as they collectively nod their heads. Becky McCray understands community and seamlessly becomes a part of any audience she encounters. More than just a speaker, Becky is a valued partner and an asset to me as an event organizer.

Kevin Jessop, President | AMAOKC

That Becky McCray knows her stuff. Our AMAOKC surveys indicate she was EXTREMELY well received!

Derrick Parkhurst, Organizer | OpenBeta

I have a sneaking suspicion that you could talk about anything and make it seem interesting.

Deb Brown, Director | Webster City Chamber of Commerce

Outstanding guided brainstorming session today with Becky McCray. She got the entire room to start thinking about working together, sharing our passions and supporting local businesses. Everyone left with a list of things they could go back to work with and install right away. So much better than a one hour lecture and more empowering as well. By the end of the week, I saw businesses changing their marketing, starting to work together, cooperating with the local paper, and a few new people starting to work with the Chamber.

Laura Girty, Regional Director | Northwest Oklahoma Small Business Development Center

Consistently audiences rate her highly and go away energized and excited to tackle their business dreams, and always wanting more. She continues to be one of the most valuable resources I have found for small business!

Media Appearances (4)

Oklahoma Horizon

OETA  tv


Rural Sourcing: how big city companies are rural sourcing instead of outsourcing, turning to small town service providers for their lower cost of doing business.

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Oklahoma Horizon

OETA  tv


Social media expert Becky McCray says the key to success on the Web can be found in any small town.

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Geek Beat TV with Cali Lewis

Revision3 Internet Television  online


Cali Lewis and John P interview Barry Moltz and Becky McCray about their new book "Small Town Rules" at Blogworld 2012.

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AARP Live: Small Town Greatness

RFD TV  tv


Rural towns are not small versions of urban cities. They have unique qualities and challenges. We'll address these issues tonight and we want viewers to call and share what’s great about their town and what they feel needs to happen to create a community for all ages. Becky McCray, SaveYour.Town Sean Voskuhl, AARP Oklahoma Thursday, June 17, 10 pm ET, 9 pm CT on RFD-TV or stream on www.aarp.org/aarplive. AARP Live is a monthly live call-in show aired here and on RFD-TV every third Thursday at 10/9c. The show is focused on you, the 50-plus viewer. It’s your chance to be heard and get answers directly from AARP state directors & volunteers.

Becky McCray, SaveYour.Town - Sean Voskuhl, AARP Oklahoma

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Event Appearances (38)

Do small towns have a future?

TEDxGympie: Innovation in Rural Communities  Australia


How Big Brands and Small Businesses are Thinking and Acting Small

American Marketing Association local  Oklahoma City, OK


The Return of Small Town Business

Social Media Breakfast Maine  Portland, Maine


Fitting Social Media into Your Workflow

Texas Association of Convention and Visitor Bureaus Conference  Kileen, Texas


Small Town Rules

BlogWorld Expo  New York City


Small Town Rules -- Keynote

Michigan Small Town and Rural Development Conference  Thompsonville, Michigan


Small Town Rules -- Keynote

Social Media Tulsa Conference  Tulsa, Oklahoma


What we can learn from small town entrepreneurs

SXSW Interactive  Austin, Texas


Finding Your Online Champions, and Social Media Roundtable

Nebraska Travel Conference  Omaha, Nebraska


The Social Network: Marketing Strategies for Today

Oklahoma Governor’s Conference on Small Business  Tulsa, Oklahoma


Small Town Rules

RevitalizeWA  Walla Walla, Washington


Charge Premium Prices and Visitors Will Thank You -- Keynote

Tri-state Agritourism Conference  Pittsburg, Kansas


Social Media: Linkage to Multiple Markets

International Economic Development Council Conference  Columbus, Ohio


Marketing Your Community as a Destination

Governor’s Rural Community Summit  North Dakota


Panel with Liz Strauss, Terry Starbucker, Dave Taylor and Simon Salt.

Social Media Club  Chicago


Small Town Rules - Keynote

Norfolk County Tourism and Economic Development Symposium  Canada, Norfolk County, Port Dover


Small Town Rules -- Keynote, 3rd consecutive year

Social Media Tulsa Conference  Tulsa, Oklahoma


Event host/emcee

SOBCon  Chicago


Small Town Rules -- Keynote

Locally Energized: Community Futures Development Corporations Conference  Canada: Sarnia, Ontario


Social Media & Tourism: Market YOUR Main Street

American Planning Association Illinois State Section Fall Conference  Columbia, Ill


Small Town Rules - keynote

Norfolk County Tourism and Economic Development annual symposium/general meeting  Port Dover, Ontario, Canada


Keynote speaker for 3rd consecutive year

Social Media Tulsa Conference  Tulsa, Oklahoma


Small Town Rules - Keynote

Locally Energized: Community Futures Development Corporations Conference,   Sarnia, Ontario, Canada


Keynote speaker

Ontario Ministry of Agriculture’s Municipal Economic Development Forum  Simcoe, Ontario, Canada


Keynote speaker

Rural Pathways to Prosperity Conference  12 locations across rural Washington, USA, via remote video


Keynote speaker and workshop leader

Doing Business Creatively in a Northern Community  Elliot Lake, Ontario, Canada


Putting Success in Your Way - 4th consecutive keynote appearance

SMTulsa Conference  Tulsa, Oklahoma


Panel on Multiplying Your Online Reach with Jen Risley and Emma Wilhelm, and presentation on Creating Your Business’ or Organization’s Biggest Fans.

Go Local, Grow Local: American Independent Business Alliance (AMIBA) Conference  Minneapolis, Minnesota


Small Towns Have a Future - Keynote

Small Town Conference, Oklahoma Main Street  El Reno, Oklahoma


The Liquor Store Model for Social Media Success

Confluence  Oklahoma City, OK


Tackling Rural Entrepreneurship Challenges

National Summit on Rural Entrepreneurship  Washington, D.C.


All Business is Local - 5th consecutive year to keynote

SMTulsa  Tulsa, OK


10 Trends in Our Favor -- Keynote, and Building a Strong Local Economy -- workshop

Community Connect Forum  Cavalier, North Dakota


10 Trends in Rural's Favor, and Why Small Towns Need Social Media

Rural Development Conference, USDA, TVA  Murfreesboro, Tennesse


Broadband Access as a Basic Service panel

Public Knowledge Policy Panel  Washington, D.C.


Bringing Big Ideas to Life -- keynote, What Works in Rural Marketing Today -- workshop

Big Ideas for Small Towns  Washburn, North Dakota


Turning Rural Negatives into Positives, with Deb Brown

Rural Economic Development Webinar  webinar


Current list on my speaking site

Over 200 events  

Sample Talks (3)

Small Towns Have a Future: 10 Trends in Our Favor

All your life, you’ve been told that small towns are dying, drying up, and disappearing, and that there’s nothing you can do to change it. What you don’t ever hear is the good news. Big trends are moving in our favor: brain gain, changing retail dynamics, new travel motivations and more. Learn why we have a future and how to shape the future of your town. Rural audiences love this topic because it is a breath of fresh air: the good news about small towns!

“We Tried That Once” and Other Myths: Making your town idea-friendly

Too often, small towns shoot down ideas with “We tried that once” or “That’s not how we do things here.” But massive changes in the economy, technology and society mean small towns must change or die. Since we can never go back to the way things were, how do we start from here and go forward? Learn the practical steps you can take to change attitudes, improve the environment and create more connections, whether any of the old guard are ready to change with you or not. This topic shakes up old ideas about small towns. Audiences leave feeling more optimistic because they see exactly how they can shape a better future for their town.

Small Town Rules: A Refresher Course in Common Sense

Shifts in the global economy, new technology and changes in society have made the business world much more like a small town, refocused on local businesses and communities. We’re hungry for a return to business and life on a human scale, and 21st Century leadership means relearning the practical principles that small town businesses have been using for years to succeed even in the worst hard times. If you want a topic that appeals to a broad range of people, this is a terrific choice.



  • Keynote
  • Moderator
  • Panelist
  • Workshop Leader
  • Host/MC
  • Author Appearance


5000 to 7000 *Will consider certain engagements for no fee