Becky McCray

Expert for Small Towns SaveYour.Town

  • Alva OK

Practical steps you can put into action right away to shape a better future for your community

Contact

Biography

Becky McCray is a lifelong small-town entrepreneur. As co-founder of SaveYour.Town, she shares insights from her real-world experience as a business owner and cattle rancher. Her practical perspective is featured at her highly-ranked website, Small Biz Survival, and in her award-winning book, Small Town Rules. She’s been featured and quoted in books, newspapers, magazines, blogs, podcasts and university publications. She makes her home base in Hopeton, Oklahoma, a community of 30 people. Her goal is to deliver practical steps you can put into action right away to shape the future of your town.

Areas of Expertise

Economic Mobility
Community Vitality
Revitalization
Placemaking
Small Business
Economic Development
Rural
Small Town
Community Development
Social Capital
Entrepreneurship
Nonprofits

Accomplishments

Small Business Book Awards 2013

2013-04-15

A Community Choice Winner in 2013 Small Business Book Awards, Small Biz Trends.

Best Small Business Books Published in 2012

2012-09-12

Awarded by National Federation of Independent Business

Top 100 Small Business Influencers, 2011, 2012, 2013, 2014

2014-01-01

As selected by a group of small business experts and online nominations. Quite an honor, considering the competition included many much more "well known" people.

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Education

Northwestern Oklahoma State University

B.S.

Business Administration

1993

Minor in Mass Communications.
Summa Cum Laude.

Affiliations

  • Rural Renewal Initiative, Oklahoma State University
  • Alva Area Chamber of Commerce
  • Northwest Oklahoma Alliance
  • Shift Your Shopping National Working Group
  • Northwestern Oklahoma State University Alumni Association

Languages

  • English

Testimonials

Founder

http://mackcollier.com/

BlogChat

Becky agreed to co-host the 1st Live #Blogchat event at South By Southwest. I threw Becky quite the curveball, as I asked her to join and help facilitate the discussion and flow at this event with only a couple of hours notice. But I did that because I knew that she could handle the event, and she did so flawlessly. Becky is a very polished yet completely natural speaker, and that resonates with her audience. She was a star of our event, and a huge reason why it was so successful.

Founder

http://socialmediatulsa.org/

Social Media Tulsa

Becky’s ability to connect the changes in today’s business world to small town rules is phenomenal. When she speaks, you can see the light bulbs going off in the audience as they collectively nod their heads. Becky McCray understands community and seamlessly becomes a part of any audience she encounters. More than just a speaker, Becky is a valued partner and an asset to me as an event organizer.

President

http://www.amaokc.org/

AMAOKC

That Becky McCray knows her stuff. Our AMAOKC surveys indicate she was EXTREMELY well received!

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Media Appearances

Oklahoma Horizon

OETA  tv

2010-10-12

Rural Sourcing: how big city companies are rural sourcing instead of outsourcing, turning to small town service providers for their lower cost of doing business.

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Oklahoma Horizon

OETA  tv

2010-10-08

Social media expert Becky McCray says the key to success on the Web can be found in any small town.

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Geek Beat TV with Cali Lewis

Revision3 Internet Television  online

2012-06-22

Cali Lewis and John P interview Barry Moltz and Becky McCray about their new book "Small Town Rules" at Blogworld 2012.

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Event Appearances

Current list on my speaking site

Over 300 events  

Do small towns have a future?

TEDxGympie: Innovation in Rural Communities  Australia

2012-10-23

Idea Friendly Communities - keynote

Canadian Beef Industry Conference - national event  Saskatoon, Saskatchewan, Canada

2024-08-21

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Sample Talks

The Idea Friendly Method: Open Up to New Ideas

You don’t have to know all the answers. You just have to be open to new ideas. Today you can put your ideas into action with less overhead, less drag and more meaningful participation by more people. It’s designed specifically for small towns and rural communities to strengthen community ties and overcome old-way thinking. Say goodbye to endless meetings, negativity, and conflict, and say hello to actionable steps to bring your ideas to life! Learn three practical ways the research-backed Idea Friendly method will help you improve the climate for new ideas and position your small town to thrive, no matter what the future brings. By the end of this session, you’ll have specific actions to take tailored to your own idea and your own town.

This topic shakes up old approaches so we can better adapt to the future. Audiences leave feeling measurably more optimistic (16.8% more optimistic in one survey) because they see exactly how they can shape a better future for their town.

Expand Economic Opportunity with the Innovative Rural Business Models

Rural business people are trying a variety of different business models today, including pop-ups, shared buildings, businesses inside of other businesses, and more. Entrepreneurs are using these smaller-scale experiments and tests to learn what works before making a huge investment. You’ll get idea after idea from how these smaller-scale business models are being used right now in small towns.

Not only are entrepreneurs interested in these potential models, but local leaders also can put them to work spurring new business development and supporting fuller participation in the local economy.

Style

Availability

  • Keynote
  • Moderator
  • Panelist
  • Workshop Leader
  • Host/MC
  • Author Appearance

Fees

$6500 to $9000*Will consider certain engagements for no fee

Research Focus

Survey of Rural Challenges

Since 2015

Since 2015, over 1400 people answered the Survey of Rural Challenges. It uncovered big disconnects between what rural people want and what media, service providers and policy makers provide.
Services and assistance commonly offered to rural people don’t match up with what rural people say they want help with.
Common themes in media coverage and policy conversations around rural communities don’t match rural views.
What urban and suburban people think of rural challenges is tinged by stereotypes that don’t agree with what rural people are thinking.

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Courses

Quality Leader Certificate

Workforce Development, Workforce Oklahoma Training Institute, Nov 2002, University of Oklahoma College of Professional and Continuing Studies

Facilitating for Results

Zenger-Miller Achieve Global, Feb 2002, 12 hours, Francis Tuttle Tech Center

Articles

Email newsletter archive

Becky McCray

Practical steps you can take to shape the future of your town and news when I offer products and services to help you do it.

"I love you more than my granny’s baked country ham! You sit down and think, 'what does Joe need to hear right now?' and then send it to everybody. You’ll never convince me otherwise! Keep doin’ you, Becky! And THANK YOU!"
-Joe Crawford, Kentucky

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Small town business blog posts

SmallBizSurvival.com

The rural small business blog with how-to articles since January 14, 2006.

"It's our 'go to' site for information on rural and small town businesses and we highly recommend it."
Small Business Labs

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Complete list of media mentions and articles

BeckyMcCray.com

Print media, TV and radio, books, and academic research citations
Because of my unusual focus on rural business, you’ll find my contributions and mentions of me in more than a dozen books, as well as countless blogs, magazines, podcasts and university publications.
It’s not just the US; mentions come from Romania, Denmark, the Netherlands, Ireland, Belgium, Spain, the Dominican Republic, the UK, Canada and Australia.

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