Ben Bentzin - The University of Texas at Austin, McCombs School of Business. Austin, TX, US

Ben Bentzin Ben Bentzin

Lecturer, Department of Marketing | The University of Texas at Austin, McCombs School of Business

Austin, TX, US

An experienced educator and entrepreneur.


Areas of Expertise (12)

Marketing Non-Profit Strategy Pricing Entrepreneurship Strategic Management Technology Marketing Social Media Marketing E-Commerce Online Marketing Political Marketing B2B (business-to-business) Business-to-Business Marketing


Ben Bentzin is a lecturer in the Department of Marketing and co-founder/CEO of Interactive Health Technologies, LLC, (, an Austin company offering digital technologies for assessing physical fitness and motivating children and adults to self-manage their wellness. In his previous ten-year career as a Dell Inc. executive, Ben Bentzin had various responsibilities for marketing, product development and e-commerce, including heading marketing for Dell’s consumer/small business division, product marketing for Dell Dimension and Dell Latitude brand computers, and development of business to business e-commerce.

As a community leader, Ben serves on the board of Austin public radio stations KUT/KUTX and is an adult leader for Boy Scout Troop 990.

Ben Bentzin holds an M.B.A in marketing and strategic management from the Wharton School at the University Of Pennsylvania and a B.S. in Finance from Arizona State University.






Hot Topics in Business: Ben Bentzin, Texas Athletics ben bentzin United Way kicks off giving campaign-KVUE Austin


Education (2)

University of Pennsylvania - The Wharton School: MBA., Marketing and Strategic Management 1992

Arizona State University - W.P. Carey School of Business: B.Sc., Finance 1989

Media Appearances (9)

Dollar signs: Texas businesses using emojis to draw more customers

Dallas Morning News  online


“It’s a language younger people use, and a good way to relate to people is to speak to them in their language,” said Ben Bentzin, a marketing professor at the University of Texas in Austin.

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This startup wants to save you a trip to the gas station

Marketplace  radio


Ben Bentzin said sticking to denser areas is the key. “They’re going to have to think about how they can market this in a way that gets the attention of the customers they want — those who are in dense areas — without being too annoying to those who love the concept but can’t be served."

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Is There Room For Another Fitness Tracker? Texas Firm Is Counting On It

NPR  online


Li's only advertising on social media. That's not a lot of reach, but that's not necessarily a bad thing, says Ben Bentzin. He studies the marketing of technology at the University of Texas. He says Li's plan will work if he generates buzz in a niche market.

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Jeb Bush already a winner — when it comes to campaign logos

Dallas Morning News  online


Ben Bentzin, a marketing lecturer at the University of Texas at Austin, said that eventually the logos of well-known and well-funded candidates will become emblematic of who they are and what they want to do. And the most effective logos incorporate the candidate’s name as a brand.

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Is The Ugly Christmas Sweater Bubble About To Burst?

KUT.Org  online


Though ugly Christmas sweaters are the hot holiday trend of 2014, some think their novelty is going to wear out. “Invariably these trends of trends will reach some sort of peak or culmination," says Ben Bentzin, a marketing professor with the McCombs School of Business at UT-Austin. "Invariably they’ll collapse, because they have no substance underneath them,” he says...

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New feature at ACL lets you leave the cash and credit cards at home

KXAN  online


“If you pay cash you tend to be a bit more conscious about how much am I spending. If I put it on a credit card, you know it doesn’t seem as much like real money. If you use a wrist band it really doesn’t seem like real money,” said Ben Bentzin,a professor at the University of Texas McCombs School of Business. “Customers will probably go crazy buying this weekend.”...

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World at Your Fingertips

The Texas Economy  online


Ben Bentzin, a lecturer at the University of Texas McCombs School of Business, says HomeAway’s business plan to think globally from the outset steered it toward success. “One of the big values for HomeAway is what’s called the network effect,” Bentzin says. “The more property that’s advertised on HomeAway, the more the value of HomeAway grows almost geometrically.”...

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Ben Bentzin on Marketing and Brands, from Dell to Tito's Vodka

ID University: Brands, Markets & Innovation  online


I’ve always admired those who manage to keep one foot in academia while still polishing their business world chops. Practitioners and researchers walking the halls of the college, a healthy balance I say. With that I introduce you to Ben Bentzin, marketing lecturer at UT Austin, who spoke with me about a variety of topics, from marketing strategy, direct from Dell, to an intoxicating use of social media at Tito’s Vodka...

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It’s Just Business

Austin Business Journal  online


Ben Bentzin, the president of the board and marketing lecturer in the McCombs School of Business at the University of Texas, says that other than getting used to nonmonetary rewards, everything that applies to business applies to nonprofits. “The fundamentals of good business are the fundamentals of good nonprofits,” says Bentzin, who was the founding chairman of the Long Center for the Performing Arts.

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