Ben Pickering
CEO Strutta
- Vancouver BC
Dynamic and engaging speaker recognized as a thought leader in arena of social media and promotional marketing
Social
Biography
Ben serves as the CEO of Strutta, a Vancouver-based start-up company offering a platform for publishers, marketers and agencies to easily and cost effectively develop and manage interactive contests and promotions.
He previously held roles at Yahoo! encompassing business development, strategy and operations. His career began in the professional services arena, providing advisory services to PwC's global high tech client base on their M&A activities. Subsequently he held positions in business development and marketing, before earning an MBA from the Stanford Graduate School of Business.
He previously held roles at Yahoo! encompassing business development, strategy and operations. His career began in the professional services arena, providing advisory services to PwC's global high tech client base on their M&A activities. Subsequently he held positions in business development and marketing, before earning an MBA from the Stanford Graduate School of Business.
Industry Expertise
Media - Online
Advertising/Marketing
Social Media
Areas of Expertise
Social Media Promotions
Online Advertising
Social Promotions
Social Media
Business Development and Operations
Education
Stanford Graduate School of Business.
MBA
General Management
2005
Stanford University
BA
Economics
1998
Affiliations
- Strutta
Event Appearances
Title
#Likable U Summit New York
2011-06-08
Title
Facebook Success Summit Online
Sample Talks
Driving Brand Engagement and ROI with Social Promotions
Talk covers the basics of social promotions but can be tailored for a more sophisticated audience. Best practices are shared for how to use promotions and social media to drive consumer engagement and build brand equity. Case studies are used to demonstrate successful campaigns and how to measure return on investment for this type of social marketing.
Style
Availability
- Keynote
- Panelist
