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Beth Myers - Georgia Southern University. Statsboro, GA, US

Beth Myers Beth Myers

Department Chair, Associate Professor of Fashion Merchandising & Apparel Design | Georgia Southern University


Beth Myers works to find relationships between brands, consumers and the apparel they purchase.


Areas of Expertise (5)

Consumer Behavior



Apparel Merchandising

Fashion Trends

Education (1)

Auburn University: Ph.D., Consumer Affairs 2009

Media Appearances (1)

GSU still not PINK

The George-Anne  


“I think that it would have brought about awareness for GSU Fashion Marketing and Apparel Design students on a national level. It might have even impacted the Fashion Marketing and Apparel Design program by allowing students to learn about marketing and work with Victoria’s Secret. Students could possibly have had internships and other opportunities with the brand,” Beth Myers, instructor of fashion merchandising and apparel design, said.

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Articles (3)

The Impact of Service‐Learning Targeting Apparel Design Majors: A Qualitative Analysis of Learning Growth

Family and Consumer Sciences Research Journal

Rachel J. Eike, Beth Myers, Diana Sturges

2018 To implement service‐learning in an apparel course, students led a mending and alterations shop that served the campus community. This study investigated the impact of participating in service‐learning on students’ skills in apparel construction, management, and communication. Students completed task log reflections and midterm and end of term learning growth reflections. This qualitative information was analyzed and six discipline‐specific themes emerged. The themes were as follows: (i) apparel design skills, (ii) collaboration, (iii) self‐efficacy and growth, (iv) problem‐solving, (v) communication and terminology, and (vi) comfort zone. Overall, the service‐learning component was deemed a valuable way to prepare students for careers in the fiber, textile, and clothing industry.

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A model of antecedents of consumers' post brand attitude upon exposure to a cause–brand alliance

International Journal of Nonprofit and Voluntary Sector Marketing

Beth Myers, Wi-Suk Kwon

2017 A cause–brand alliance is a type of cause‐related marketing campaign in which the brand supports a cause in response to a consumer purchasing a product associated with the brand. Using the meaning transfer, attribution, and schema theories, the researchers developed a model and hypotheses addressing structural relationships among key antecedents of brand attitude change upon encountering a cause–brand alliance. The model and the hypotheses were tested in the context of hypothetical cause–brand alliance scenarios. Findings indicate cause–brand alliance attitude as a strong direct predictor of post brand attitude, whereas cause involvement, perceived brand motivations, and prior brand attitude indirectly predict post brand attitude through their effects on cause–brand alliance attitude. Cause–brand fit also indirectly predicts cause–brand alliance attitude via perceived brand motivations. Managerial and theoretical implications are discussed.

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Service Learning through Clothing Alteration: A Study with Fashion Students

SoTL Commons Conference

Rachel J. Eike, Beth Myers, Diana Sturges

2016 The purpose of this research study is to assess student-learning outcomes from a service-learning component in the form of alterations and mending services offered to the university community. The study is unique in its approach, as no other literature exists in the field of Fashion Merchandising and Apparel Design (FMAD). As such, it will contribute greatly to Scholarship of Teaching and Learning. The study is targeting 23 FMAD students enrolled in the Apparel II - Advanced Construction course during the Fall 2015 semester. Students are required to log a minimum of 5 shifts in the FMAD Stitch Shop and complete an activity log at the end of each shift - indicating alteration/mending actions, client interaction experiences, and data/business management procedures. The mid-term and final exams include open-ended Learning Growth reflection prompts for students to detail their learning in relation to real-world application, collaboration and interaction, and enhancement in course content. An additional pre and post-service learning survey are administered to student participants that are cross-referenced with client surveys to measure skill competency and confidence. This study is ongoing and data collection will end in December 2015. The poster will present the results and discuss teaching implications with the audience.

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