Betty Farmer
Professor Western Carolina University
- Cullowhee NC
Betty Farmer's specialty areas include gender communication, crisis communication and communication skills training.
Media
Social
Biography
Betty has held various leadership positions at WCU, including provost fellow for engagement, assistant to the chancellor for Dillsboro, faculty fellow for mentoring and department head. As a consultant and trainer, she has led numerous communication training sessions for a wide variety of organizations.
She launched her own consulting firm, Farmer Communications, dedicated to "Growing Better Communicators," in 2016.
Industry Expertise
Areas of Expertise
Accomplishments
Communitas Award
2012
Assoc. of Marketing and Communication Professionals
Hermes Creative Award
2013
Assoc. of Marketing and Communication Professionals for Dillsboro Mobile Web App Launch
College of Arts & Sciences Outstanding Teaching Award
Western Carolina University
Education
University of Tennessee, Knoxville
M.S.
Journalism
1988
University of Virginia's College at Wise
B.A.
English & Communication
1986
University of Tennessee, Knoxville
Ph.D.
Communication
1993
Affiliations
- Mission Health Marketing and Communications Advisory Council
Languages
- English
Media Appearances
WCU’s Betty Farmer completes certification program from ISEI
The Sylva Herald online
2021-07-14
Betty Farmer, professor of communications at Western Carolina University and business consultant and trainer, has earned a Social and Emotional Intelligence Coaching Certification from the Institute for Social and Emotional Intelligence.
WCU professor has passion for fitness
The Western Carolina Journalist online
2012-11-26
Unassuming; That is the first word that comes to mind when you see Betty Farmer walking through the hallways of Stillwell Building. This five foot tall, blond, former collegiate cheerleader may appear harmless but there are many people at the Jackson County Recreation Department that would argue that point with you. Farmer is a fitness powerhouse.
WCU earns national recognition for community engagement efforts
Carolina Public Press online
2015-01-08
Although many faculty and staff members have been involved in community service projects, Betty Farmer, a WCU professor of communication who previously served as the university’s special assistant to the chancellor for Dillsboro, was the primary architect of the university’s submission for the Carnegie reclassification as a community-engaged institution, Burton said. Farmer worked closely with Perry of the Center for Service Learning and with David Onder of the Office of Institutional Planning and Effectiveness over two semesters to compile the extensive report.
Articles
Gender differences in public relations students' career attitudes: A benchmark study
Public Relations Review1999
Numerous articles have examined differences in men's and women's experiences in public relations, but few studies have explored students' perceptions of gender issues. This study fills that gap.
The Role of Communication in Achieving Shared Vision Under New Organizational Leadership
Journal of Public Relations Research1998
In this article, we report the results of a longitudinal survey research project of an organization undergoing leadership change. The study determined the relationships between members' "shared vision" of the organization's goals and a number of communication-related activities.
