Dr. Betty Farmer is a professor of communication and public relations at Western Carolina University. She is an award-winning teacher, scholar, and communications practitioner. Her specialty areas include gender communication, crisis communication and communication skills training.
Betty has held various leadership positions at WCU, including provost fellow for engagement, assistant to the chancellor for Dillsboro, faculty fellow for mentoring and department head. As a consultant and trainer, she has led numerous communication training sessions for a wide variety of organizations.
She launched her own consulting firm, Farmer Communications, dedicated to "Growing Better Communicators," in 2016.
Industry Expertise (2)
Public Relations and Communications
Areas of Expertise (5)
Communication Skills Training
Communitas Award (professional)
2012 Assoc. of Marketing and Communication Professionals
Hermes Creative Award (professional)
2013 Assoc. of Marketing and Communication Professionals for Dillsboro Mobile Web App Launch
College of Arts & Sciences Outstanding Teaching Award (professional)
Western Carolina University
University of Tennessee, Knoxville: M.S., Journalism 1988
University of Virginia's College at Wise: B.A., English & Communication 1986
University of Tennessee, Knoxville: Ph.D., Communication 1993
- Mission Health Marketing and Communications Advisory Council
Media Appearances (3)
WCU’s Betty Farmer completes certification program from ISEI
The Sylva Herald online
Betty Farmer, professor of communications at Western Carolina University and business consultant and trainer, has earned a Social and Emotional Intelligence Coaching Certification from the Institute for Social and Emotional Intelligence.
WCU professor has passion for fitness
The Western Carolina Journalist online
Unassuming; That is the first word that comes to mind when you see Betty Farmer walking through the hallways of Stillwell Building. This five foot tall, blond, former collegiate cheerleader may appear harmless but there are many people at the Jackson County Recreation Department that would argue that point with you. Farmer is a fitness powerhouse.
WCU earns national recognition for community engagement efforts
Carolina Public Press online
Although many faculty and staff members have been involved in community service projects, Betty Farmer, a WCU professor of communication who previously served as the university’s special assistant to the chancellor for Dillsboro, was the primary architect of the university’s submission for the Carnegie reclassification as a community-engaged institution, Burton said. Farmer worked closely with Perry of the Center for Service Learning and with David Onder of the Office of Institutional Planning and Effectiveness over two semesters to compile the extensive report.
Gender differences in public relations students' career attitudes: A benchmark studyPublic Relations Review
1999 Numerous articles have examined differences in men's and women's experiences in public relations, but few studies have explored students' perceptions of gender issues. This study fills that gap.
The Role of Communication in Achieving Shared Vision Under New Organizational LeadershipJournal of Public Relations Research
1998 In this article, we report the results of a longitudinal survey research project of an organization undergoing leadership change. The study determined the relationships between members' "shared vision" of the organization's goals and a number of communication-related activities.