Bobby Umar, P.Eng, MBA
Bobby draws on his diverse background in brand marketing, engineering and the performing arts over a 20-year career to lead Raeallan, whose mission is to discover, inspire and develop leadership in generations X & Y. 50,000+ people across Canada have experienced Bobby’s high-energy keynotes, interactive teambuilding activities, and engaging workshops. He is a leading authority on authentic Connection and heart-based Leadership.
Bobby’s varied career has included brand marketing for companies such as Kraft and Unilever for Dove Masterbrand, working specifically on the Campaign for Real Beauty. While working at Bombardier as an Aerospace Design Engineer, he founded and ran a musical theatre company, where he supervised a team of over 100 people. Bobby is also a comedic actor, having graduated from Second City.
Bobby is a passionate Leadership expert on Personal Branding, Networking and Social Media. Named one of the top 10 business coaches to follow on twitter, he hosts a weekly tweetchat called #PoCchat every Monday at 11am that has reached over 55 million impressions. Bobby is dedicated to causes embracing youth and diversity including Shad Valley and Nspire Network.
Bobby has spoken at TEDx 4 times and is an Executive Education instructor for DeGroote School of Business. He has been a board Director of NetIP and Bad Dog Theatre. Lastly, Bobby is a fiercely proud new dad. He has never lost a thumb war, ever.
TEDx Talk “The 5 C’s of Connection: http://bit.ly/hLR9sF
TEDx Talk “Learning to Fly as a Leader”: http://bit.ly/15pCYXF
Industry Expertise (3)
Training and Development
Areas of Expertise (3)
Networking and Authentic Relationships
Personal Branding Leadership
Worldwide Instructor of the Year, Veritas Prep (professional)
Winner of Veritas Prep's worldwide instructor of the year 2009-2010, based on quantitative and qualitative feedback.
Best Team and Best Brand Plans, Kraft Canada (professional)
Best Teamwork, Brand marketing awards, Kraft Canada Best Brand Plans, Brand marketing awards, Kraft Canada
Tim Sims nomination for best sketch troupe, Fade to Brown (professional)
Tim Sims nomination for best sketch troupe, Fade to Brown
DeGroote School of Business, McMaster University: MBA, Strategic Marketing & Entrepreneurship 2002
- President, MBA Association - Awarded Class of 1991 Individual Co-op Leadership achievement award - Co-Valedictorian, Dean’s Honour List - Awarded $2500 Lozinski scholarship for achievement in academics, leadership, and entrepreneurship
McGill University: B.Eng, Mechanical Engineering (Minor in Music and French) 1994
- Awarded $18,000 Morris Wilson and Canada Scholarships for excellence in Leadership and Academics - Governor-General Sauvé’s Award, Invitational Concert and Dinner for scholastic, community leadership
Brian Galvin, Director of Academic Programs | Veritas Prep
"I can say unequivocally that Bobby is a gift to the ﬁeld of education."
Shirley Mukerjea, Director of Marketing | PepsiCo
Bobby’s insights into our business and the way we operate were bang on. Can’t wait to have him back!
Dr. Milena Head, Associate Dean, DeGroote School of Business, | McMaster University
Bobby is an enthusiastic leader and a joy to be around!
Tiffany Beks, Student Leader and Psychology Major | Shad Valley
"Bobby's Energy and Encouragement are a Catalyst for student action"
Event Appearances (1)
Leveraging your Network
Tie Toronto PwC 18 York Street, Toronto
Sample Talks (1)
Do you know your Value, Story & Legacy?
In the seven billion strong world of the 21st century, personal branding has never been more important. Develop your personal brand with Bobby by discovering the unique selling traits that will set you apart.
- Workshop Leader
- Corporate Training