Media
Social
Biography
A 20-year communications veteran, Caver is a Certified Crisis Manager from the Institute of Crisis Management and is one of few in the world to hold an advanced certification for reputation through the Reputation Institute.
Caver is a current member of the International Association of Business Communicators (IABC) Finance Committee, is a past chair of the IABC Southern Region, and was a member of the Brand Task Force. Caver enjoys the role of mentor for young professionals and is a frequent speaker on branding, reputation, and thought leadership topics.
Industry Expertise
Areas of Expertise
Education
University of North Carolina at Chapel Hill
B.A.
Journalism
1988
Institute for Crisis Management
Certification
Crisis Management
Reputation Institute
Certification
Advanced Reputation Management
Affiliations
- International Association of Business Communicators
- Easter Seals
Media Appearances
Your online rep may be more critical than your credit score
CNBC online
2015-02-04
"As a consumer you have a voice, and people are beginning to look at those voices," said Bonnie Caver, the president of the reputation consulting firm Reputation Lighthouse. The perception of a company drives 60 percent of peoples' willingness to recommend or buy a product, according to an annual study by the Reputation Institute, while only 40 percent of that decision is based on the quality of the product...
Brand protection key for troubled Austin PR company and its clients
Austin Business Journal online
2014-12-08
Bonnie Caver, co-owner and president of Austin's Reputation Lighthouse crisis public relations firm, said the recent social media outcry over the name of Austin's Strange Fruit PR will force the boutique company to tread carefully as it works to create a new brand while also projecting the right message and relationship to clients...
Event Appearances
Reputation By Design
International Association of Business Communicators (IABC) World Conference Washington, D.C.
2017-06-13
Hot-Button Issues: Case Studies and Working with the Media on Them
CoSIDA Annual Convention Orlando, Florida
2017-06-12
Creating Your Culture and Building Your Team
CoSIDA - SIDEARM Sports Leadership Forum Orlando, Florida
2017-06-11
Brand Creation and Protection
WeWork Lunch & Learn Denver, Colorado
2018-03-07
Sample Talks
Preparing Your Brand for Sale
Brand and reputation can account for as much as 50 to 75 percent of a company’s market value. In this session, we will provide key areas of focus to help companies maximize that value prior to putting the company on the market. In doing so, companies make themselves more marketable for the sale as well as have the opportunity to increase negotiation leverage and garner a higher price.
Is Your Brand Insulated?
Whether you are running a campaign, gaining support for a major initiative, looking for funding, or managing an established company, your reputation with stakeholders can make for smooth sailing or an uphill battle. In this session, we’ll learn about what you can do every day to improve your reputation and make the reputation you have positively impact the bottle line. We’ll also look at how to insulate your reputation so that you survive the daily hurdles of business and come out even better on the other side of crisis.
The 6 Cs of Branding for HR Professionals
Branding is becoming part of the HR vernacular. Whether you are creating an internal brand for your employees, elevating your brand within an organization, or taking on the brand of your company through recruiting and corporate social responsibility/community relations initiatives, HR has inherited a seat at the corporate branding table.
In this session, attendees will learn how their role in an organization is essential to creating a living brand and driving reputation for the company. We will explore the concepts around branding beyond marketing, learning how branding is actually a leadership function that is building trust currency for all stakeholders of a company both internal and external. We'll dive into six key focus areas including culture, communication, community, crosswalk, compliance, and crisis.
The session will be a combination of principles and case studies created to provide takeaways that can be implemented immediately within an organization.
The Ultimate Differentiator
Reputation is a key to gaining competitive advantage and can be the Ultimate Differentiator for your brand in the marketplace. Brands have an opportunity to skillfully architect and insulate their reputation through culture, a living brand, customer journeys, and thought leadership. In this session, we'll guide attendees to think beyond traditional reputation management strategies in order to set their organizations apart. We’ll look at the relationship between culture, brand, and reputation and how communication ties it all together.
Style
Availability
- Keynote
- Moderator
- Panelist
- Workshop Leader
- Corporate Training
