Bonnie Caver
Founder and CEO Reputation Lighthouse
- Austin TX
Brand + Reputation + Change + AI | Leading Global Ethical & Responsible AI Conversations |Responsible AI Implementation
Media
Social
Biography
As the founder and CEO of Reputation Lighthouse, Bonnie has guided organizational leadership through various stages of their business journey, from launch to exit. Her consultancy has partnered with over 50 organizations, assisting with growth lifecycle stages such as funding preparation, value elevation for planned exits, brand and value creation around divestitures, seamless culture and brand integrations during mergers, brand value and reputational risk assessments for acquisition targets, market expansion (both international and U.S. markets), and the establishment of long-term sustainability. Bonnie excels in managing transactional changes and preparing organizations for dynamic shifts necessary for survival in evolving business environments. Her expertise also extends to crisis and reputational risk mitigation.
Currently, she is focused on guiding organizations through the complexities of implementing ethical and responsible AI. Bonnie's unique ability to understand business environments, listen to stakeholders, and provide actionable counsel helps organizations sustain value and build robust corporate reputations. Just as the CFO focuses on creating tangible value for an organization, Reputation Lighthouse is a partner focused on the intangibles to create value that is a difficult-to-replicate differentiator.
Industry Expertise
Areas of Expertise
Accomplishments
IABC Fellow
2025-06-07
The IABC Fellow is the highest career achievement designation in the global communication profession. The designation denotes a body of achievement by a communication professional who has had a significant impact not only on their organization and IABC, but also on the communication profession as a whole. Just over 100 of the world’s top communication leaders have earned this superlative designation.
SCMP
2024-03-25
The Strategic Communication Management Professional (SCMP®) certification is the highest professional certification for communication professionals and is an ANAB/ISO-level distinction.
Education
University of North Carolina at Chapel Hill
B.A.
Journalism
Institute for Crisis Management
Certification
Crisis Management
Reputation Institute
Certification
Advanced Reputation Management
Northwestern University, Kellogg School of Management
Certification
Change Management
Affiliations
- Global Alliance for Public Relations and Communication Management, Board Member, Chair North American Regional Council, AI Director
- Global Communication Certification Council, Board Chair
- International Association of Business Communicators, Chair Change Management Shared Interest Group, IABC Fellow
- Responsible AI Institute, Member
- Austin AI Alliance, Member
- ACMP, Member
Media Appearances
Your online rep may be more critical than your credit score
CNBC online
2015-02-04
"As a consumer you have a voice, and people are beginning to look at those voices," said Bonnie Caver, the president of the reputation consulting firm Reputation Lighthouse. The perception of a company drives 60 percent of peoples' willingness to recommend or buy a product, according to an annual study by the Reputation Institute, while only 40 percent of that decision is based on the quality of the product...
Brand protection key for troubled Austin PR company and its clients
Austin Business Journal online
2014-12-08
Bonnie Caver, co-owner and president of Austin's Reputation Lighthouse crisis public relations firm, said the recent social media outcry over the name of Austin's Strange Fruit PR will force the boutique company to tread carefully as it works to create a new brand while also projecting the right message and relationship to clients...
Event Appearances
AI, Comms, Coffee - Responsible AI Use for Professional Communicators
IABC Queensland Brisbane, Virtual
2025-07-30
Leading the AI Moment
Centre for Strategic Communication Excellence Melbourne, Virtual
2025-07-14
Circle of Fellows No. 117
IABC World Conference Vancouver, B.C.
2025-06-10
Change Management Shared Interest Group Workshop
IABC World Conference Vancouver, B.C.
2025-06-08
AI Symposium
Global Alliance for Public Relations and Communication Management Venice, Italy
2025-05-16
Creating a Responsible AI Organization
IABC EMENA Brussels, Belgium
2025-05-13
Transforming the Landscape: Future-Ready PR and Communication Strategies
Global Alliance for Public Relations and Communication Management Virtual
2025-04-30
ACMP/IABC: Change & Communication Collaboration When Internal Change Extends Externally
IABC/ACMP Monthly Webinar Virtual
2025-03-05
Advocacy for Ethical AI Implementation: A Voice for Responsible Communication
Global Alliance for Public Relations and Communication Management Virtual
2025-02-18
Do Comms Pros Need to Change Debate
Centre for Strategic Communication Excellence and Strategic Virtual
2025-01-28
Sample Talks
Preparing Your Brand for Sale
Brand and reputation can account for as much as 50 to 75 percent of a company’s market value. In this session, we will provide key areas of focus to help companies maximize that value prior to putting the company on the market. In doing so, companies make themselves more marketable for the sale as well as have the opportunity to increase negotiation leverage and garner a higher price.
Is Your Brand Insulated?
Whether you are running a campaign, gaining support for a major initiative, looking for funding, or managing an established company, your reputation with stakeholders can make for smooth sailing or an uphill battle. In this session, we’ll learn about what you can do every day to improve your reputation and make the reputation you have positively impact the bottle line. We’ll also look at how to insulate your reputation so that you survive the daily hurdles of business and come out even better on the other side of crisis.
The 6 Cs of Branding for HR Professionals
Branding is becoming part of the HR vernacular. Whether you are creating an internal brand for your employees, elevating your brand within an organization, or taking on the brand of your company through recruiting and corporate social responsibility/community relations initiatives, HR has inherited a seat at the corporate branding table.
In this session, attendees will learn how their role in an organization is essential to creating a living brand and driving reputation for the company. We will explore the concepts around branding beyond marketing, learning how branding is actually a leadership function that is building trust currency for all stakeholders of a company both internal and external. We'll dive into six key focus areas including culture, communication, community, crosswalk, compliance, and crisis.
The session will be a combination of principles and case studies created to provide takeaways that can be implemented immediately within an organization.
The Ultimate Differentiator
Reputation is a key to gaining competitive advantage and can be the Ultimate Differentiator for your brand in the marketplace. Brands have an opportunity to skillfully architect and insulate their reputation through culture, a living brand, customer journeys, and thought leadership. In this session, we'll guide attendees to think beyond traditional reputation management strategies in order to set their organizations apart. We’ll look at the relationship between culture, brand, and reputation and how communication ties it all together.
Style
Availability
- Keynote
- Moderator
- Panelist
- Workshop Leader
- Corporate Training
Fees
Courses
Responsible AI Implementation Master Class
Has your team had a hard time getting off "go" when it comes to AI implementation? We are seeing more and more that organizations have declared the "experimental phase of AI" to be over. However, many organizations lack the necessary bandwidth or leadership understanding to effectively move forward.
This 90-minute executive course will introduce your team to Reputation Lighthouse's Responsible AI Implementation Compass(TM), a framework to cut through the chaos, assess where your stand, and chart a course you can lead.
Articles
Beyond Adoption: Leading the Responsible AI Evolution
IABC CatalystBonnie Caver
2025-03-17
Where is your organization on its generative artificial intelligence (AI) implementation journey?
When visiting with CEOs, AI experts, and change leaders, I hear the entire gamut. Some organizations have created full governance and approval processes for AI tool selection, while others have created change management strategies and teams to implement Copilot or ChatGPT. Some organizations are allowing certain departments to explore openly, and others, in more restricted, regulated industries, have said no to any generative AI tool in the workplace.
Expert Panel: The Responsible Use of AI in Communication
HaiiloBonnie Caver, Anne Gregory, Mike Klein, Mary Hills, Oliver Stelling, Adrian Cropley, Tiffany Markman
2024-10-30
7 experts share their insights on how communication professionals can responsibly implement AI in their strategies.
