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Brad Fay - WOMMA - Word of Mouth Marketing Association. New York, NY, US

Brad Fay

Chief Operating Officer | WOMMA - Word of Mouth Marketing Association


Author & Word of Mouth Marketing Expert



Brad Fay Publication






Brad is the Chief Operating Officer of the Keller Fay Group (, the award-winning word of mouth research and consulting company he co-founded with CEO Ed Keller. He is also the co-author, with Ed Keller, of The Face to Face Book, scheduled to be published in March 2012 by the Free Press imprint of Simon & Schuster.

In The Face to Face Book, the world’s pre-eminent word of mouth marketing experts demonstrate how in-person social networking, not just online social media, is the key to soaring revenues. Based on his firm’s extensive research, the book includes illuminating social marketing case studies drawn from leading companies such as Apple, Best Buy, Dell, General Mills, Kimberly-Clark, LL Bean, MillerCoors, Procter & Gamble, and Toyota.

Brad is the winner of the Grand Innovation Award from the Advertising Research Foundation for the development of Keller Fay’s TalkTrack®, the first continuous measurement system for all word of mouth, including the 90% of WOM which occurs offline. In 2011 he received the Distinguished Alumni Award from the University of Connecticut Graduate Program in Survey Research, where he received his Master’s degree.

Brad is a member of the Board of Directors of the Word of Mouth Marketing Association, a member of the Market Research Council, and has lectured about survey research at Rutgers, Yale, and Boston University.

Prior to founding the Keller Fay Group, Brad served as managing director at RoperASW (and its successor companies), where he supervised a variety of business units, including Roper Public Affairs, Starch Communications, Financial Services, Technology, and Media.

Brad lives with his two teenage children in Montgomery Township, NJ, where he served four years as a member of the town’s council, including one year as deputy mayor. He is a cum laude graduate of Colby College in Waterville, ME, and holds a Master’s in Political Science from the University of Connecticut.

Areas of Expertise (8)

Social Marketing

Survey Research

Social Media

Online Wom


Best Practices

Financial Services


Education (2)

Colby College: BA

He is a cum laude graduate of Colby College in Waterville, ME, and holds a Master’s in Political Science from the University of Connecticut.

University of Connecticut: Masters, Political Science

Sample Talks (1)

The Face-to-Face Book

I am the coauthor, with Ed Keller, of The Face-to-Face Book, published by Free Press (May 2012). Crispin Porter Chairman Chuck Porter has said: "Everyone who's on the social-media-is-the-future bandwagon should get off for a minute and read this book."